Towards Supply Chain Resilience: Highlights from Nordic StrategyForum Supply Chain and Procurement

At the recent Nordic StrategyForum Supply Chain and Procurement virtual event by Management Events, supply chain decision makers gathered together for interactive discussions on rising trends and concerns.

Covering issues from business adaptation and remote working to management styles, in-depth insights were abound throughout the discussions.

 

TAKING ADVANTAGE OF CHANGES

 

As one of the largest disruptions that the supply chains have ever experienced, the COVID-19 pandemic took many companies by surprise with challenges such as the availability of materials, pricing, and delays in new vendor development.

A Chief Supply Chain Officer (CSCO) observed that every 5 to 7 years, there’s some kind of event that affects the global supply chain, like the 2010 Icelandic volcano eruption and the 2011 tsunami and Japanese nuclear reactor disaster.

But the disruptions caused by those events lasted for about a month, whereas with the coronavirus outbreak, the disruption has lasted more than 7 months so far with no near end in sight. Many supply chain leaders expressed that the ensuing supply chain upheavals were unexpected and unprecedented.


Management Events’ Nordic StrategyForum Supply Chain and Procurement

 

For instance, there was suddenly a drop in the availability of pallets, containers and packaging. As one attendee mentioned, “There were premiums on getting containers, leaving our goods stranded in production countries.”

“Then there was the increase in demand for toilet papers, consumer goods, home office equipment and medical goods while demand for cars and machinery suddenly halted. These were very volatile times.”

In regards to that, a participant shared that being closer to the end market is vital at the moment.

 

“We have to understand the demand picture and be more involved in how supply is working. We also have to understand the customers’ needs and be even more service-minded about fulfilling the needs.”

 

The disruptions that emerged from the pandemic were also concerning for supply chain executives as countries experienced waves of the virus and lockdowns at different times.

“The crises you are working on keep changing,” voiced a supply chain leader. “From March, you try to stay ahead and stock up on the right products in the right location. Spring was quite good, but then suppliers were forced to close down so even if you have the chain open, production has stopped.”

 

Others expressed the same sentiment:

  • “There are always new things coming up, always a new hurdle to go over.”
  • “There have always been hurdles in the supply chain, but now they are coming at a faster pace.”

 

However, some have taken the changes in stride, learning from the first COVID-19 wave and preparing for growth and agility opportunities:

  • “These changes have forced us to make faster decisions, but this is also better decision-making.”
  • “We have become more sustainable as a company, going from supply chain via air to sea.”

 

As commented by a top supply chain manager, “It is volatile now, but in the long term, this will stabilize,” and while the pandemic was a shock back in March, the shifts undertaken were “mostly minor permanent changes”.

 

Join us: Don’t miss the next Nordic StrategyForum Supply Chain and Procurement coming in October 2021 for the latest trending supply chain issues and topics.

 

RISKS AND RESILIENCE

 

“This is a ‘new normal’. Will this affect the way we think about risk?” one of the leaders questioned. “Will this lead us to be more resilient in the future?”

According to a participant, COVID-19 offered a chance to reconsider risk strategies and situations, such as the risk of no delivery from a cheaper, offshore delivery versus a more expensive but guaranteed, nearshore delivery.

Another risk assessment includes planning supply chains amid local lockdowns of regions, countries and hubs. As a decision maker probed, “If a hub is locked down, how do you ensure supply chain from other locations?”

This is a particular concern with the participants because the lockdowns affect various parts of the supply chain at different times and in different countries.

 

“There are lockdowns that stop delivery of raw materials, lockdowns of factories, and lockdowns that stop shipments, so it’s not a lockdown that happens all at the same time, but in random order.”

 

A supply chain manager commented the challenge was bigger for those who source products from European suppliers while another specified that, “Electronic products were the most difficult to obtain as they all come from Asia.”

Others related that Tier 2 suppliers were the actual challenge with the participants encouraging end-to-end talks to better connect the supply chains and searching for source alternatives to ensure sustainable supply chains for the future.

There were other topics brought up during the discussion on risks. One of which was the leverage and advantage of having a decentralized supply chain model, and the other was on the issue of Brexit, which a top-level executive stated is a big risk within the supply chain.

 

 

REMOTE WORKING

 

Many of the participants mentioned positive factors about their current work situation, citing efficiency, savings on time and costs, and faster decision-making as some of the upsides of remote working.

“Remote work is surprisingly good,” exclaimed a CSCO. “For global supply chain, you were already used to working remotely with global teams, but this change has intensified the investment in tools and processes for better remote working.”

“People working from home meant quicker implementation of digital solutions, and employees are more willing to use these new tools.”

Another reported that, “From the HR perspective, it turns out that remote work is a competitive advantage for white-collared workers. Alot of employees enjoy working from home due to the balance of work and family.”

However, there are concerns with remote working.

“In Europe and the USA, there’s an issue with ergonomic working spaces at home,” an attendee shared. “While in other parts of the world, such as Africa and Asia, there’s an issue with local internet connections and connectivity.”

Others shared that it’s hard to conduct remote team building, and that some employees are still unused to virtual working. Furthermore, even with the benefits of remote communication, there is still the need to have real meetings and contact with colleagues and customers in the future.

 

Upcoming events: Network with decision makers and solution providers for more in-depth insights in our supply chain events in Germany, The Netherlands, Sweden, and Finland.

 

DIGITALIZATION IMPORTANCE

 

As can be seen in many industries, the implications of COVID-19 drove huge advances in digital progress, and decision makers in the supply chains agreed that digitalization is one of their most important projects and investments.

“The crisis led to rapid developments in virtual inspections through camera, with video meetings allowing us to record what is seen and said during the inspections,” a C-level executive revealed.

“It saves a lot of time compared to sending people around the world. Of course, we still need to go there, but first checks can be done virtually even if final checks are done in-person.”

Nevertheless, supply chain organizations have to step up with the digital processes and routines to ensure they are continuously updated with all the markets and functions in their company.

 

 

CHANGE IN MANAGEMENT STYLE

 

While many of the participants mentioned that their companies have taken the opportunity to develop their workforce and invest in educational and university courses for their staff, they have also made changes to their leadership style.

A senior executive commented that calm management is the key in handling this large and demanding crisis. Others agreed with the statement, claiming that leadership in general is vital – not just with the team but with suppliers as well.

Some explained that their management approach has changed into a more coaching style whereas others were focused on promoting better team spirit and culture by having daily meetings to produce more efficient employees.

However, similar to the discussion findings in Sweden 600Minutes Executive IT, the biggest management challenge is with new employees, from remotely onboarding them to building team rapport from a distance.

 

 

THE FUTURE

 

As the world moves into 2021 with the coronavirus still affecting businesses around the world, supply chain leaders need to make preparations for multiple case scenarios coming in the future months.

From new waves of the virus and the facilitation of the COVID-19 vaccine to implications from loosening lockdowns and repeated changes in customer demands, sustainable and resilient supply chain solutions will undoubtedly be foremost in the minds of Chief Supply Chain Officers.

After COVID-19: The New Manufacturing Normals

sparks from manufacturing process

It’s a well-known fact that many organizations outsource their industrial and manufacturing operations to countries across the globe for lower labor and production costs.

The era of hyper-globalization brought about the creation of global value chains and high interdependencies between businesses and suppliers, interconnecting the world’s economies and supply chains.

However, the emergence of the coronavirus exposed the vulnerabilities of such interconnectivity, with lockdowns, closed borders and slowed productions causing worldwide supply shortages.

The unprecedented disruption has caused manufacturers to rethink their strategy for post-COVID-19 business continuity and growth, from the near-term actions of accelerating adoptions of digital technologies to shifting their operations for a longer-term solution.

 

INDUSTRY REINVENTION

 

Over 75% of the world’s global manufacturing outputs were impacted by the pandemic, and throughout the past months, it was evident that digitally-matured organizations have greater resilience in enduring such crises.

Unfortunately, not all manufacturers were technologically prepared for the effects of the outbreak, but many took the chance to quickly ‘adapt and adopt’.

 

  • Enhancing Data Infrastructure

 

From additive manufacturing to extended realities, Industrial Digital Technologies (IDT) were used in full force during the pandemic, proving how these smart technologies can bring resilient productivity to manufacturers in times of crisis. Among the IDTs, data infrastructure in particular is seen as a strategic asset.

 

“The COVID-19 crisis has made having access to reliable, real-time data an absolute necessity for coordinating the right medical response. In the near future, data will become an even more strategic resource across multiple facets of business and society.”

What Will Manufacturing’s New Normal Be After COVID-19?

IndustryWeek

 

In fact, in a recent survey, Management Events discovered that over 50% of manufacturers have placed data science and analytics as their topmost technology adoption for 2021 while almost all the surveyed manufacturing executives agreed that data-driven digital business models are imperative for long-term survival.

The greater emphasis on data also means a higher adoption of data connectivity, which include the deployments and accelerations of 5G networks, Industrial IoT, cloud platforms, and cybersecurity.

 

  • Intelligent Automation & Robotics

 

Manufacturing robot armWith physical-distancing measures still ongoing for the foreseeable future, automation and robotics are key necessities in the post-coronavirus manufacturing industry. However, the machines of the future are expected to be highly adaptable and reprogrammable through artificial intelligence (AI) and software.

“Rather than having a very complex hardware manufacturing,” Maurizo Cremonini, head of marketing at COMAU, commented in an interview, “the trend is going to very lean factories where the robotized and automatized cells are managed by software, loading different recipes as needed so they can easily modify the production process.”

Suppliers such as Bright Machines, a software and robotics company, offer highly roboticized machinery, combining software, machine learning, and adaptive robotics for a more responsive production line.

“[The] key to unlocking the promise of intelligent automation,” Amar Hanspal, CEO of Bright Machines explained in an article, “is the connection of individual machines to an AI-powered software layer that configures, monitors and manages machines and operations, creating programmable and autonomous factories. We call this approach Software-Defined Manufacturing.”

According to Research and Market’s report on COVID-19’s impact on the smart manufacturing market, a positive growth in collaborative robots is still forecasted for 2020 albeit lesser than the pre-virus prediction while Fortune Business Insights expects the global industrial robots market to reach an estimate of $66.5 billion by 2027.

 

  • Improving Digital Capabilities

 

Over the past months, under-resourced manufacturing teams faced great challenges in solving COVID-19-related issues.

With necessity driving determination and innovation, the manufacturing industry found itself rapidly changing, adopting technology and enhancing digital capabilities to solve issues of distance, remote visibility and labor shortage.

There is no doubt that the industry will see five years of innovation in the next 18 months as manufacturers move to boost efficiency, cost-effectiveness, optimization and competitiveness, or risk falling behind their counterparts.

 

SHIFTING OUT OF CHINA

 

 

According to an article by the Oxford Business Group, representatives of the world’s largest economies are “publicly encouraging companies to shift their manufacturing operations out of China as part of plans to diversify global industry.”

But it’s important to note that the relocation is not wholly dependent on the pandemic.

Even before the outbreak, businesses were contemplating relocating or expanding their factories and manufacturing operations due to reasons that included trade wars, high tariffs, rising costs, and other pressures. COVID-19 only hastened the move.

However, experts relate that shifting out of China may not be as easy as it seems.

“Most companies cannot afford to consider a wholesale relocation of their factories out of China or replace their Chinese sourcing vendors,” as mentioned by multidisciplinary professional services firm, Dezan Shira & Associates.

“This is because supply chain infrastructure takes time to establish and China is at the heart of most of the world’s production, sourcing, and procurement needs.”

Instead, it seems that businesses are adopting a ‘China+1” strategy, where China remains as the main source of operations with diversification in other countries.

 

“Ultimately where we’re heading to is more fragmented manufacturing — many small factories of the world.”

– Gerry Mattios, expert vice president of Bain & Company, Singapore,

China May Become One Of Many Hubs As Companies Diversify Manufacturing After Coronavirus Shock

 

  • Spreading Throughout Southeast Asia

 

Based on Kearney’s annual Reshoring Index, the report shows that U.S. manufacturing imports are shifting away from China to other Asian low-cost countries (LCCs), with Vietnam taking the lead.

Out of the $31 billion in U.S. imports from Asian LCCs, Vietnam absorbed 46% of the imports due to the multiple benefits the country offers to manufacturers, such as:

 

  • Access to the ASEAN free trade area,
  • International trade pacts with Asia, EU and U.S.,
  • Major developments in industrial infrastructure, and
  • Lower labor costs than China.

 

Apple has already stated that the organization is seeking to relocate 30% of their AirPods productions to Vietnam, while Google and Microsoft are shifting parts of their manufacturing lines to Vietnam and Thailand.

In spite of the increased relocation to Vietnam, Kearney’s report noted that “not all of Vietnam’s gains represent a true relocation of production from China to Vietnam” as part of the shifts may be “temporary tactics to avoid tariffs.”

Other Asian countries that are benefiting from the diversification or actively courting manufacturers include the Philippines, India, Thailand, Indonesia and Malaysia.

India, for instance, is enticing global smartphone manufacturers to set up factories with its new incentive program and a 462,000-hectare land pool for 10 sectors. Meanwhile, in the Philippines, a defence industrial complex has been created to encourage manufacturing plants from defence firms.

 

  • Moving Closer To Home

 

Countries such as Japan, the U.S. and U.K. as well as in the Europe continent are already underway with their plans for a local or regional manufacturing network.

In April of 2020, Japanese Prime Minister, Shinzo Abe, unveiled a massive $992 billion stimulus package, whereby $2.2 billion have been allocated to help local organizations shift their manufacturing plants back to Japan.

The U.S., on the other hand, had previously shown increasing manufacturing shifts to Mexico in 2019, according to the Kearney report. The finding is further strengthened by the 2020 International Trade and Trends in Mexico Survey Report by Foley & Lardner LLP, whereby respondents from the manufacturing, automotive and technology industries plan to move their business to Mexico within the next one to five years

 

“80% of those considering or planning a move to Mexico from another international location intend to do so within the next two years [while] two-thirds of respondents [not doing business internationally] are planning to begin operating in Mexico within the next year.”

U.S. Executives Enthusiastic About Expanding Business in Mexico,

Forbes

 

For the U.K., the head of economics at the British Chamber of Commerce, Suren Thiru, commented to CNBC in May 2020 that “some U.K. businesses were already shortening their supply chains after coronavirus-related disruptions had affected operations.”

As for Europe, the sentiment of local productions is expressed in DigitalEurope’s paper on relaunching manufacturing in a post-COVID-19 world. The paper recommended increasing additive manufacturing technologies to substitute globally sourced parts with parts that are locally produced.

Meanwhile, Morocco, Tunisia and Egypt are hailed as competitive manufacturing hubs for European businesses seeking nearshore alternatives.

 

  • Reshoring and Microfactories

 

For manufacturers seeking to reshore their facilities, the adoption of digital innovation is extremely crucial.

 

“A successful reshoring strategy must be coupled with a digital manufacturing strategy. If the current pandemic has demonstrated anything, it is the power of digital technologies to keep companies productive, even in the worst of times.”

– Paul Haimes, VP of Business Development & Technical Sales at PTC,

Manufacturers should ‘reshore’ and reinvent themselves post-COVID

As countries increase their reshoring efforts, the question that consistently arises is ‘Are there enough digitally-skilled workers?’

Factory engineersTo quote Cherie Wong, the general manager of Amazon Web Services (AWS) IoT analytics services, “There is a shortage of expertise. Skilled people in developed countries don’t think about careers in manufacturing.”

“But now there is a trend towards reshoring,” she spoke at an analyst meeting by Siemens Digital Industries, “For that, we have to be thinking about microfactories.”

Microfactories, as explained by research and analysis firm, FutureBridge, are small-to-medium factories that are highly automated and technologically advanced, capable of a wide range of processes.

Through these agile and digitized microfactories, manufacturers are able to call upon local contract facilities for cost-effective productions and for handling mass customization and ‘markets of one’.

“You can automate processes without building in rigidity,” stated Alastair Orchard, digital enterprise vice president at Siemens, in an article by The Institution of Engineering and Technology. “You can’t easily personalize products halfway around the world, you need to run those lines onshore. With local production, you can scale down to a lot size of one.”

 

  • Overcoming Challenges

 

Although onshoring, nearshoring and offshoring from China are trending topics among manufacturers, business experts predict that the shift might be easier said than done.

From the availability of specialized skills and technologies to the breaking of a highly complex network of interdependencies and ‘deep-tiering’ of supply chains, manufacturers are keeping these concerns in mind as they seek to build a more sustainable and resilient value chain.

In the meantime, it’s expected that China will remain as the main manufacturing center while companies continue with a China+1 strategy and move towards industrial diversification.

 

MANUFACTURING RESILIENCE

 

The pandemic laid bare facts to manufacturers that they cannot stand idly by the traditional models of old and be content with existing global value chains.

With a potentially volatile demand environment over the horizon, manufacturers have to make plans for agile and flexible manufacturing processes while constantly reassessing and innovating their business models for the future.

 

“The resilience of [an] industry and its ability to perform and adjust to shocks hinges on its diverse, dynamic, innovative and collaborative capacity, which emerges from its industrial commons.”

Why Innovative Manufacturing And Circularity Are Key For A Resilient Manufacturing Industry Post-COVID-19,

United Nations Industrial Development Organization

 

There are still other areas that have yet to be covered – workforce empowerment and upskilling, circular manufacturing models, and strategic inventory reserves – but it’s obvious that the post-coronavirus manufacturing industry has to take many factors into consideration in order to start a new era in resilience, sustainability and self-sufficiency.