Mikko Tepponen: CDOs are Catalysts for Change

When asked about his biggest achievements as FLSmidth’s CDO, Mikko Tepponen talks about the following:  

We saved up to USD150 million annually for a customer by providing them with digital and optimization solutions.” Tepponen also says the data collected from FLSmidth’s sites and equipment is “the basis of many of our digital services and solutions, creating a lot of positive momentum in our digital transformation.” 

The two statements clearly show that successful digital transformation consists of three factors — digital maturity, tech investments and strong leadership. Mikko Tepponen shares why he’s excited to be FLSmidth’s CDO and walks us through the company’s digitalization and sustainability efforts.

 

What is the link between digitalization and sustainability in an organization? 

Digitalization is an enabler for sustainability from several perspectives. First, you must be able to measure sustainability goals. For example, a company with ambitious targets for the reduction of CO2 emissions. Digital tools are important in industrial settings in terms of collecting data and understanding emission levels

In industrial settings, the cycle time for replacing equipment or building new capacity in the market is very long. Some of the equipment used is at least 30 years old. In order to work with zero emissions and carbon neutrality, you need to have the technology ready within the next couple of years.  

But at the same time, you can already do so much today from an optimization perspective with digital tools. For example, we take a traditional cement plant and optimize it, finding energy savings of 5% to 10%. These will directly benefit the environment, forming a good business case for customers. At FLSmidth, our future rests on two pillars — sustainability and digitalizationThey’re very much intertwined and you can’t have one without the other

 

Tell us more about FLSmidth’s MissionZero ambition and its milestones so far.

MissionZero is our central ambition in the cement and mining industries. In the cement industry, it goes back to the following questions: “How can we substitute some of the fuels needed in cement manufacturing?”, “What raw material is it produced from?”, “How do we move away from using limestone and clinker into clay?”  

Mining is quite a water-intensive and energy-consuming process. How can we use less water and lower the energy footprint within the mining industry? As a technology provider, we’re committed to having all the technology ready and available by 2030, so the two industries can become carbon neutral and emission-free.

 

What are the greatest challenges and advantages of being a CDO in a company with a 135-year legacy? 

We’re very much an engineering company and we’ve built a lot of the technologies that are behind current cement and mining processes. In an engineering culture, people are willing to try and push for new technologies and get excited about innovative projects. That is one benefit of working in a company like ours. 

In terms of challenges, I could say it’s the same thing. Every engineer likes to invent and has individual ways of working. This presents an obstacle when driving uniform technology from a process perspective.  

The related systems in the back end are not always easy when you have a mindset that everything can be tweaked to be a little different. As a CDO, you want to build a system of uniformity that can be automated and developed further.  

 

What does this legacy mean to FLSmidth’s digital agenda? 

Because we’ve been around for a long time, we have great and long customer relationships. A lot of digital innovation happens together with our customers. We also have a large installed base that spans several decades. How do you link into that installed base with technology that is decades old? 

As some of it existed before the Internet, it can be upgraded throughout the years. The heritage brings great opportunities because there is plenty of installed base and equipment that can be connected. This can bring a lot of value as we’re a company with a global heritage. We can work anywhere in the world at any time but must keep in mind the history and old systems that are in place.   

 
Find innovative ways to build a strong digital agenda through expert panel discussions and case presentations at Denmark’s Digital Advantage event.
 

How exactly is customer co-creation utilized in FLSmidth’s digital transformation journey? 

We have a standing rule when developing new digital technology. I think it holds true with a lot of our R&D efforts in traditional and digital spaces. We don’t develop anything unless there is a customer involved in that development. It is crucial, even for a technology company like us. 

We call ourselves the best in generating physical equipment and the digital services related to them. Of course, you want to have that end-user input all the time when you’re developing new services. It reduces the time to market,  helping us get the right answers quicker.

If you’re successful, you get the first references immediately. If you have the data to back it up, it’s even better. For example, this solution increases productivity by 2% or improves availability by 5%. This allows us to solve challenges and scale solutions out to the market quicker.  

There is also a lot happening with our most important customers. They’re tackling the same digital transformation challenges as us. They’re thinking about how to operate their plants more effectively. As some mine sites are located in super remote places, our customers are moving towards autonomous operations. What role can we play in helping them with that technology? 

 

What are the biggest challenges when it comes to integrating digital tools across all business functions?   

Many industrial companies such as OEMs and manufacturers of industrial goods have grown through a series of acquisitions, resulting in a mixed landscape of solutions and systems. At the same time, there is the integration of different cultures, processes and ways of working. It becomes a challenge if there is no clear focus on harmonizing your processes.  

At FLSmidth, we had a holding company structure that consisted of product companies and small entities. We’re making progress in standardizing global processes and that has helped us in delivering digital tools. There is still much work to be done as our enterprise architecture is quite diverse. For example, we just announced a major acquisition – which is subject to regulatory approvals – of thyssenkrupp’s Mining business, an entity with more than 3,000 employees and many locations around the world. An enterprise architecture and system landscape need to be as lean as possible to manage the additional complexity of acquisition of this magnitude.  

 

How has the CDO role evolved in the past year in terms of leadership and driving tech investments? 

At FLSmidth, the CDO is expected to be a catalyst for change as well as a technology leader. Digital organizations are used to working in agile ways and CDOs are tasked with introducing a modern and emphatical leadership style. The CDO role is a balancing act of trying to constantly push their organization a little bit more than they’re willing to. When you get a little bit of pushback, then you know you’re at the right level of trying to drive change. CDOs need to make sure that their organization is ready by taking on new ways of working. It’s an exciting time to be a CDO because I think it’s more vital than ever. 

 

*The answers have been edited for length and clarity. 

Pandora’s CIO Peter Cabello Holmberg: Building A Hub Of Agility And Digitalization

Pandora took the business world by storm this year as the renowned international jewelry retailer successfully drove digital transformation and innovation in the midst of COVID-19 and launched the much-talked-about Digital Hub.

To find out more about the Digital Hub and Pandora’s agile aspirations, Management Events interviewed Pandora’s CIO, Peter Cabello Holmberg, winner of CIO of the Year 2020, who shared the objectives of the ‘Hub’ and its importance in Pandora’s continued digital strategy.

 
(Photo: Mikael Rieck, from Computerworld)
 

THE DIGITAL HUB

 

The Digital Hub, also known as the Hub, opened its doors in Copenhagen in July 2020. But what exactly is the Digital Hub?

 

The Digital Hub is actually a place. It’s a physical location; a full floor in a building next to our global office, where we have room for some 200 headcounts. We initially called it ‘Global Office 2’, but as we wanted to create some hype around digital and our digital strategies, we decided on ‘Digital Hub’.

Also, we were running out of space in our global office, and we had pockets of digital talents – the IT, marketing, and e-commerce teams – sitting in different places globally. That wasn’t optimal so we wanted to consolidate our digital talents in Copenhagen.

We believe that having our digital talents in the same location would help our delivery speed, and our intention was to have a new layout of office space that could facilitate agile ways of working, where people can move around and sit in teams to exchange knowledge on a daily basis.

In the early phases, we discussed building it in New York or Amsterdam, but we decided to build it next to our global office in Copenhagen because there was a need for proximity with the rest of the senior executives there. We were super lucky that we could get the office space next to our global office.

 

How did the idea of the Hub come about?

 

We’ve been working with our thoughts and aspirations on digitizing across our value teams for a couple of years. And what we realized was that we had to orchestrate ourselves differently to deliver faster on our digital aspirations.

We’ve been relying on waterfall approaches, business cases, and other methods that were very slow for us to get things started and signed off, so we needed a different operating model and a different engine room.

It was that realization – for us to deliver on our digital aspirations, have more transactions on our online channels, and improve digital marketing, omnichannel, and in-store technology – that we felt the need to bring the technology, e-commerce, and marketing teams together and implement new, agile ways of working.

 

Projects like the Digital Hub are huge investments, and getting the stakeholders’ buy-in is always a challenge. How was the project presented for the executive buy-in?

 

I went to the CEO and the executive leadership teams a year and a half or 2 years ago and said that we needed to do an IT transformation. I said that I would save money for the company, build new career duties, and introduce agile working. And I got a sign-off on that.

The CEO bought into it because we – on top of the savings – also presented strong business cases for digitalization and data-driven consumer growth that were very attractive with significant incremental revenue.

 

AGILE WORKING AND CHANGE MANAGEMENT

 

After getting the sign off on introducing agile ways of working, how did you start its implementation?

 

We did a number of introduction sessions before we did anything else. We talked about what agile is, its meaning and principles, and the choice of methodology, and introduced the terminology. We also did a few proofs of concepts, small projects that we would normally put into an agile release train (ART), and applied agile ways of working, like scrum meetings.

Other than that, we had meticulous discussions about Spotify and SAFe, and supporting tools for agile ways of working. We initially made a decision to go with both models, which was a mess for us. Now we’re back to the principle of one model.

We made some decisions along the way that were just wrong. So when we went live, we went in knowing that we had to learn if the decisions and changes worked and asked everyone to give feedback so that we could adjust on areas that didn’t work.

 

Major organizational transformations can be difficult to execute smoothly. How did Pandora handle the change management?

 

This was a massive change management exercise, but we knew we had to shift our ways of working completely.

So we gave people a flavor of how this change would look. We started to talk about what an ART should be like and introduced new and different roles to both the business and organizations. We pieced it step by step, presenting increasingly more elements of agile working.

There was change management happening both bottom-up and top-down, but at some point, we came together and communicated to everyone involved that ‘This is how it’s going to look, and here are the members of the Arts’.

We communicated the incoming change to all parts of the organization with 50 to 70 lightning talks about agile working held for all the employees to participate. More than 1,200 people from the entire business signed up to learn about it.

Even when we went live with our first ART, we continued having lightning talks because more and more people wanted to know about it.”

We try to stay as open and transparent along the way so that everybody knows what was happening. It was a lot of communication on where we were, what was happening next, and what to expect.

 

HIRING AND TALENT MANAGEMENT

 

With all the transformation initiatives, what were the responses from the teams and employees?

 

The interesting thing is, as we implemented the agile ways of working, our churn rate of people in IT, marketing, and e-commerce leaving Pandora has gone down. Even though we did this massive transformation, the turnover rate has decreased.

From what I’ve seen and heard, people are actually quite excited to try agile working. They want to see how it works. Some have already tried it and are super happy with it. And those who have always worked in traditional waterfall approaches are keen to learn about agile ways of working because everyone’s talking about it.

 

With about 200 employees working on a collective digital strategy, how does the Hub ensure that decisions and responsibilities are delegated to the right people and teams?

 

We have a number of ARTs now, and the biggest and most mature one is our consumer ART.

Whatever the team does in this agile release train is tied to our business strategy, so there’s a link from the strategy to how we work with agile portfolio, lead portfolio management, and so on. So we can track from strategy to ARTs to APEX to features to use cases.

Since we have defined the ART with all the members and different roles, there’s full transparency on who’s responsible for what. Everyone knows what their role is in the whole process.

Furthermore, the tool that we use holds the overall description of the business strategy, and breaks down into the related ARTs and components, so that we’re constantly updated on the business timeline and deliveries. Hence, I would know exactly what’s going to be delivered and when. It’s pretty amazing.

 

It’s not news that Pandora has been actively hiring digital talents for the Hub. What talents are being seeked, and what hiring strategies are being used?

 

We’re hiring very different types of profiles into the Digital Hub from all over the world – Columbia, Argentina, the US, and Singapore. We want people who are creative, who have an opinion, who want to push things forward and make a difference. And because we also want to set them free with the business, we want them to be self-operating.

What we did with hiring was create hype around the Digital Hub. We had the CEO talk about the Hub when he was interviewed, and we sent out press releases and reached out to different media. We also talked to universities about what we were doing and trying to achieve and spread the word that we wanted to build a digital powerhouse in Pandora and be number 1 in our industry.

So we set the ambition level quite high, which is part of attracting talents while doing features and events and mobilizing all types of channels to spread the word.

 

What challenges did the Digital Hub encounter in terms of recruiting talents and managing the current workforce?

 

One of our bigger problems was that, when we got a ‘go’ for the Hub, it was the time when COVID-19 hit. So we had to hire these positions using Teams and Zoom since we couldn’t meet the candidates face-to-face.

We also had to go about the hiring processes in a different way because everybody was on lockdown globally, and we couldn’t fly them in and bring them to the Digital Hub. From Day One, they had to start from their home office. We sent PCs and laptops to them, and onboard them from their home and whichever country they were in.

 

Now that the Hub is completed, what initiatives is Pandora taking to ensure a functional communicative and collaborative culture?

 

The Hub initially was driven by the CDO, CIO, and our SVP for data analytics. Now that we have consolidated these functions under a CDTO then the Hub is anchored with the CDTO. We’re trying to create a community so that the Hub is seen as one team with one common purpose.

Now, the Digital Hub has its own dynamics, and there are social events, fireside chats, and town halls where people across different organizations can participate. We put these people together in one location, and what this has actually done is broken down the silos that we were experiencing previously.

We’ve been sitting on different floors, in different buildings, in different countries. Now that we have brought the teams together, they talk to each other every day – they literally sit next to each other – so it has broken down the silos between different functions. We’re much more aligned compared to before, and that is a huge improvement for us.

 

DATA AND DIGITALIZATION

 

In terms of technology and innovation, what challenges did you face with the Hub?

 

We didn’t have many challenges with our technologies and choice of technologies when we started the transformation.

We already had a roadmap on what to do with data. We had our online platform, our salesforce, e-commerce, and cloud. Our biggest challenges are with integrations, master data, and a scattered point of sales landscape. But overall, we are in fairly good shape.

 

What stage is the digital transformation of Pandora at the current moment? What other processes are underway to boost the brand’s digital experience?

 

What we have now is a pretty solid digital strategy that has been shaping up over the last 8 months or so.

We’re going all in on our user data for tips on marketing and personalization. We’re also considering communities for people who are interested in our type of jewelry, and planning to introduce a global loyalty program that will hopefully further drive brand loyalty.

The consumer ART is working with data, and working with the marketing team on digital marketing and personalization. In regards to data-driven consumer growth, we also set the teams free to use data to drive sales. By combining the different data sources that we have, such as our transactions and customer browsing data, the ART teams are free to make decisions on their own to allow faster decision-making.

 

What are the biggest differences between the company’s past and present data utilization?

 

It’s two different worlds before the Hub and after the Hub is live. The incremental revenue that is delivered from our data-driven consumer efforts is just outstanding.

We’ve built the integration between different sources in our stack, applied new technologies, and hired Ph.D.-titled profiles to work with data so that we can learn more about our consumers.

We didn’t have that data focus a year and a half ago. I think we had one person in Pandora working with data, but now we have 60+ people working only on advanced data analytics and the use of data.

 

SUCCESS AND THE FUTURE

 

What do you consider to be the key achievements of the Hub?

 
(Image: Peter Elmholt, from ZDNet)

What’s interesting is that the agile way of working that we implemented has really proven its value when the pandemic hit.

Our stock prices have gone up some 100% during 2020 when COVID-19 hit, and that’s quite amazing. It’s actually all down to our technology readiness and the shifts from physical stores to taking advantage of our online channels and digital initiatives.

We were able to step back and look at our priorities and completely change our focus, and now the rest of the business – HR, finance, and other parts of our commercial organization – want to embrace agile working because they see its value. This is just the start and we want to do even more.

Additionally, we see that we can move much faster now. Because the teams are dedicated to the agile release trains (ARTs), they’ve become very efficient and knowledgeable about their role, purpose, and responsibilities. So we’re able to come up with solutions to business strategies at a faster rate.

 

There are always expected ROIs for major projects. What is the anticipated ROI in 2021 due to the Hub?

 

When we first started, my focus, and marketing’s focus, was on revenue-generating and return on investment. It was clear when we went to our CEO that what we proposed was very attractive and that data-driven consumer growth, meaning advanced data analytics alone, would pay for our Digital Hub. And we still have many other initiatives that we’re driving.

In some cases, in terms of ROI, we’re talking about a factor of 10 of the investment. Also, our stock prices have gone up significantly because we took advantage of our online channels and digital initiatives. I think that alone shows the impact of getting digital right.

 

What are the upcoming plans and strategies for the Digital Hub and Pandora?

 

We are in the middle of finalizing our digital strategy for the next 3 to 5 years. We never had a digital strategy before, but now we have it, and it sets the direction for our technology investments across our value chain – where we want to invest our bodies and resources.

Also, we’re focusing on how we can take agile working and our technology operating model to the next level. Yes, we started out with Agile but we’ve only been live for a year or so. Now, how do we bring this further? What do we need to invest in? What kind of profiles, like what agile coaches or release train engineers, do we need to bring on board to further mature our agile ways of working?

 

What commercial goals does Pandora seek to achieve in 2021? What role does the Hub play in achieving these goals?

 

Our key focus right now, and into the next 3 to 5 years, will be on revenue-generating initiatives. We want to drive even more revenue through our online channels.

Aside from that, we’re also focusing on creating an even more seamless customer journey across our different channels. We want to engage with our consumers in a more meaningful way – be more precise in what and when we communicate so that we become more relevant.

Of course, we do all of these to drive revenue, and the Digital Hub is instrumental for us to proceed with the plans.

Master Your Digital Leadership in Finance

Finance among organizational functions is unique in the sense that it spans all areas of a business. However, a new digital economic infrastructure and the tools to accompany it are being built with advancing digital technologies such as Cloud Computing, Internet of Things, Blockchain, Artificial Intelligence, and Robotic Process Automation (RPA). What this means for financial innovation is that rapidly evolving technology and the full realization of the value of data are the current drivers developing the digital economy.

 

Consequently, finance leaders must adopt an all-inclusive view of their transformation across the organization. The effective finance leader needs to remain up to date by ensuring that they are conversant with the trends in technology and identify how they apply to create or support the company’s sustainable competitive advantage.

Trends and What It Means to Businesses and C-suite

Thinking about popular innovative leaders, one would be hard-pressed to remember or find a CFO on a shortlist, with most generally, seeing the CFO as the proverbial bad cop, with a bias for short term top and bottom line, depriving the creatives in the enterprise of oxygen, and subsequently killing innovation.

 

Fortunately, in the digital era, the CFO should maintain focus on the value equation: less cost, more revenues, and more margin. Thus, the caricature of the nay-saying bean counter does not apply to a holistic CFO. The digital CFO understands that the right type of innovation will, in the midterm, lead to all of that.

 

“Assuring innovation is tied to value thinking. Assuring creativity is not equal to Russian roulette. True innovation ultimately leads to superior financial performance is a mantra of the modern CFO.”

John Brahim

 

“Digital” encompasses a set of trends and opportunities that belongs to the C-Suite. It thus should not be viewed as in contradiction of the long-term strategic focus on innovation and or delivering on the next reporting period. The CFO, as the guardian of value thinking, has a vital role to play. Such as Investment Allocation, Risk Mitigation, and Sharpening benefits cases.

How to Manage Innovation and Change

Change is inevitable, and just as the famous quote by Heraclitus, a Greek philosopher, “The only constant in life is change.” Change affects us all, and we deal with each new change differently. There can be no innovation without change and vice versa.

“Make it tangible. Sure, innovation is about soft things like culture and freedom; however, sooner rather than later, it should shape up in concrete Journeys. The CFO can lead the way by focusing on 3 levers for innovation: automating the enterprise round 3, embracing analytics day to day, being digital as a way of life.”

As technology progresses and new solutions become available, the needs of financially vulnerable individuals or businesses need to be kept in mind. Players from various sectors can propel innovation effectively when they partner across sectors and keep the needs of financially vulnerable people at the center.

  1. Automating Enterprise Sequel 3

    Firstly, the hard part of the back office was automated. Softer operational processes closely followed this. Where thanks to a combination of Cloud, AI, and Visualization technologies, the third automation wave will go beyond mere operations and transform the tactical layers, augmenting those that orchestrate the enterprise.

  2. Embracing Analytics

    The past saw financial functions providing curated historical data to the enterprise. However, current trends show people clamoring for real, actionable, and predictive insights. Fortunately, enterprises only require two components to achieve this: the right tools to capture and analyze Big Data and Artificial Intelligence (AI) to deliver more contextual and human answers.

  3. Being Digital

    Taking an enterprise digital requires a lot. For starters, the enterprise’s mission, value proposition, and business model will be affected. It will be a series of journeys requiring a dissimilar culture, new skills, different governance, and a new way of working. The mission and way of working have to transform for the CFO to assure financial health, allocate assets rightly, and mitigate risks amid novel volatility.

Remaining Relevant in the Eyes of Your Stakeholders

From a financial perspective, we can deduce that innovation requires proper budgets and timeframes. Smart financial constraints and deadlines do not impede but accelerate creativity by fostering a sense of urgency and focus. As the CFO, you play a vital role by operating with independence and critical empathy.

Cloud ComputingThis translates to creating measured freedom from business-as-usual rules, especially when it relates to funding, contracting, hiring, and reporting. The company can expect significant breakthroughs provided the CFOs know how to exercise their levers to empower and encourage innovation by understanding which rules to relax and which to follow. In this sense, a holistic CFO can validate how ideas outside of the current business logic may be worth pursuing.

CFOs are often being asked by their CEOs to assist in enabling digital innovations in their companies. As the gatekeeper of a data-rooted, value-seeking business model, the opportunity for CFOs is not so much to play the role of a skeptic but rather to be the voice of reason. Similarly, because CFOs can logically relate innovation to key business drivers, they can also engage with the innovation teams as the individual guiding them to a “Yes.”

CFOs: learning from innovation-driven leadership

Brahim shares one of the first things that CFOs need to be inspired to formulate a digital mindset for their own basic processes. Going digital touches all classical financial processes, changing everything from core accounting and treasury management to fraud detection and KPI reporting.

 

Secondly, established CFOs should take cues from the new generation of digital leaders about more effective and efficient means of collaborating internally & externally. Understandably, changing one’s working style will significantly drag a leader out of their comfort zone than intellectually absorbing the intrinsic contents of the new digital journeys.

 

Thirdly, AI should pervade the entire enterprise. CFO’s who were not raised with this technology must be willing to get their hands dirty, learning how to apply AI in their daily play. On the positive side, this makes them a better role model whilst signaling to their team that nobody stays behind.

 

This is all easier said than done. Fortunately, Maistering’s platform, Master Collections, brings all of these together in an entirely new set of services. It offers a completely natural means for CFOs and other C-suite members to adopt a digital way of working. Unlike classical ERP applications, the platform adapts organically and does not require a heavy wall-to-wall implementation. Within weeks a CFO and her team will easily engage in digital or other innovative journeys using Master Collections.

 

Digital Transformation

 

The Immediate Future of Finance Function

The finance function is set to experience the biggest era of transformation. Requiring a balance of solid technical knowledge and data science, as well as a deep understanding of the business itself. Digital and AI innovation spread from the consumer to the enterprise world so that most experiments will start with sales and marketing functions.

 

However, there will be as many use cases in production, logistics, HR, and so on. Finance will be no exception, but like all others, will wrestle with its own strengths and weaknesses in culture, talent, practices, and assets. To a certain extent, the CFO will be catalyzed by her own ecosystem as the surrounding world of accounting, funding, collections, tax, and compliance is bracing for deep impact from AI themselves.

 

In the past, enterprises were shaped by processes. However, Brahim believes that the largest impact will undoubtedly originate from leader augmentation by the more practical AI and not the mythical deep stuff.  Thus, our century will experience enterprises shaped by leader orchestrated journeys.

 

““Augmenting leaders in how they orchestrate Journeys, taps into a formidable business case. Imagine all those digital and other Journeys that a CFO or her peers in the C-suite undertake, becoming faster, richer, and more impactful. There is simply no better business case in modern enterprise than that. Surprisingly enough, Master Collections is a first mover when it comes to “augmenting masters”, as we call enterprise leaders, on their Journeys.”

John Brahim

 

Ultimately Brahim believes that competent CFOs know how to co-shape journeys, create processes beneficial to the entire business, and make others successful. Master Collections as a new category platform offers CFOs the perfect toolset to engage in digital journeys and naturally fosters the synergies with the C-suite peers and others that require guidance and empowerment from the digital CFO. This is where the future lies for the new digital CFO.