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4 Methods To Utilize Clubhouse For Your Business

Since its launch in 2020, Clubhouse has steadily been gaining influence as a viable platform for CXOs to explore. However, businesses are still trying to figure out how exactly they can use the platform as part of their strategy.

During Management Event’s weekly Transformation Thursday, expert speakers and industry leaders share their thoughts on how businesses or brands are exploring ways to use Clubhouse. If you missed out on the session, read on to find out the 4 methods that you use to utilize Clubhouse as part of your business strategy.

 

1. Creating Authentic Business Connections

 

While Clubhouse is currently the hottest social media app, it is still just a social media app and doesn’t necessarily guarantee success for your business goals. However, it can be a valuable tool for creating (or rekindling) business connections that will help as part of your overall marketing funnel.

Given the intimate setting of the app, whereby live conversations are happening, it’s easy for executives or business owners to spontaneously reach out to new connections during or after a session. This spur-of-the-moment connection can lead to possible business opportunities or even act as lead generation, on top of your planned marketing strategies.

One of the points raised during Transformation Thursday was the fact that Clubhouse has the ability to deliver real-time authentic conversations, something that no other social media platform is capable of doing.

 

2. A Direct Platform To Collect Data

 

Data is a powerful tool that companies can utilize to further improve their product/service and strengthen their organizational efficiency. With Clubhouse, you have a powerful platform that allows you to collect real-time data for your business.

Instead of expensive focus groups, you can attract the specific audience that you want into your session and communicate directly with them to get feedback on your products or services. The approach itself can be as organic as setting up a room to chat and just talk with the people in the room on what they think about your company’s products or services.

Companies can use Clubhouse to extract data, entrepreneurs can also use it to collect valuable feedback on business ideas. All you need to do is just set up a room and invite people in your industry to chat with and get instant input to refine your ideas in real-time.

 
Next-level Insights: Gain exclusives insights on industry trends from experts at Management Events’ Clubhouse (@Managementev) sessions.
 

3. Crafting A Tailored Brand Image

 

Cultivating a strong brand image is key to a company’s success in today’s socially aware market, and Clubhouse as a platform allows you to create a tailored brand image where you can control your message.

Compared to other platforms such as email marketing or Instagram where it is a “one-way” communication, Clubhouse allows for “two-way” communication where you can immediately hear feedback from your audiences.

This offers direct access to the audiences that you want to connect and better tell the story of your brand. And with the numerous sessions available in the app, it’s easy to join a room relevant to your business, get on stage and deliver value to build a relationship with the people.

 

4. Building a Community Around Your Business

 

One of the big potentials highlighted during Transformation Thursday is the ability to build an engaged community that will help grow your business sphere of influence. 

For example, Nike can create a room for the running community where users can talk about running equipment and share their thoughts on Nike products. Management Events can create communities that focus on business networking and sharing industry insights.

By creating rooms or topics that are relevant to your product and providing valuable conversations, you can quickly establish yourself as an industry expert. Through those sessions, you will then be able to build a community of potential customers that you can talk to directly.

Despite being around for less than a year, Clubhouse has proven to be quite the popular platform for influencers and executives alike. With the points we’ve outlined, your business will able to take your presence in Clubhouse to the next level.

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Clubhouse Concerns: Privacy And Security Issues

As entrepreneurs, influencers, and c-level executives (CXO) flock to Clubhouse in a bid to harness the app, the security and privacy shortcomings are becoming evident, forcing businesses to re-evaluate their approach to the social media platform.

The app’s fast rise to fame also came with a price as security issues within the platform came to light, posing the question of whether users’ data are fully protected.

In this article, we take a quick look at the recent data breach that Clubhouse experienced and what concerns it raises.

 

Data Spillage and Security Leaks

 

Stanford University Internet Observatory first raised concerns about a Shanghai-based start-up that supplies Clubhouse’s back-end infrastructure and that they would have access to “users raw audio, potentially providing access to the Chinese government.”

Another report by McAfee’s Advanced Threat Research team also highlighted similar security issues in both hardware and software due to Clubhouse’s reliance on the Shanghai tech company.

Both reports seem to indicate that the platform was working on an infrastructure that was poised to be hacked or breached.

In February, Clubhouse confirmed that chats were breached from the invite-only app. The company claimed that an unidentified user was able to stream Clubhouse audio feeds from “multiple rooms” and streamed it on their own third-party website.

A spokesperson for the company has stated that the user was permanently banned and that new safeguards were being installed, which pushes the app a step towards securing and protecting user data even more.

 
Next-level Insights: Gain exclusives insights on industry trends from experts at Management Events’ Clubhouse (@Managementev) sessions.
 

Differing Impacts of security issues

 

Responses from cybersecurity experts on whether Clubhouse is safe for users varied widely with some claiming it should be a serious concern for anyone who uses the app for sensitive conversations.

On the other side of the coin, experts highlighted that the security issues raised by the reports were hypothetical and that the risks were mainly concerned with users in China, where the app is already banned.

Nevertheless, certain parts of the world are taking a serious look at Clubhouse’s shortcomings when it comes to data protection and consumer law with countries such as Germany taking court action against the app due to its failure to meet GDPR requirements.

Whether or not Clubhouse security measures are compliant with data and privacy acts, it’s important for businesses and CXOs to be aware of the potential security risks involved with the platform.

 

Prioritizing Cybersecurity Investments 

 

Despite Clubhouse’s meteoric rise to unicorn status with a reported valuation of $1 billion, for them to remain as a viable platform for businesses and industry leaders, the company must invest in and strengthen its cybersecurity measures immediately.

Given the vast increase in digital communications due to work-from-home initiatives and our own report on cybersecurity trends among CXOs and businesses, the onus lies on Clubhouse to ensure that their users’ data are protected.

While the recent security issues do not pose any serious threats or risks, for now, they still serve as a reminder that users need to be vigilant when using the app and that Clubhouse needs to improve its security measures sooner than later.