c-levels – Management Events

Since its launch in 2020, Clubhouse has steadily been gaining influence as a viable platform for CXOs to explore. However, businesses are still trying to figure out how exactly they can use the platform as part of their strategy.

During Management Event’s weekly Transformation Thursday, expert speakers and industry leaders share their thoughts on how businesses or brands are exploring ways to use Clubhouse. If you missed out on the session, read on to find out the 4 methods that you use to utilize Clubhouse as part of your business strategy.

1. Creating Authentic Business Connections

While Clubhouse is currently the hottest social media app, it is still just a social media app and doesn’t necessarily guarantee success for your business goals. However, it can be a valuable tool for creating (or rekindling) business connections that will help as part of your overall marketing funnel.

Given the intimate setting of the app, whereby live conversations are happening, it’s easy for executives or business owners to spontaneously reach out to new connections during or after a session. This spur-of-the-moment connection can lead to possible business opportunities or even act as lead generation, on top of your planned marketing strategies.

One of the points raised during Transformation Thursday was the fact that Clubhouse has the ability to deliver real-time authentic conversations, something that no other social media platform is capable of doing.

2. A Direct Platform To Collect Data

Data is a powerful tool that companies can utilize to further improve their product/service and strengthen their organizational efficiency. With Clubhouse, you have a powerful platform that allows you to collect real-time data for your business.

Instead of expensive focus groups, you can attract the specific audience that you want into your session and communicate directly with them to get feedback on your products or services. The approach itself can be as organic as setting up a room to chat and just talk with the people in the room on what they think about your company’s products or services.

Companies can use Clubhouse to extract data, entrepreneurs can also use it to collect valuable feedback on business ideas. All you need to do is just set up a room and invite people in your industry to chat with and get instant input to refine your ideas in real-time.

Next-level Insights: Gain exclusives insights on industry trends from experts at Management Events’ Clubhouse (@Managementev) sessions.

3. Crafting A Tailored Brand Image

Cultivating a strong brand image is key to a company’s success in today’s socially aware market, and Clubhouse as a platform allows you to create a tailored brand image where you can control your message.

Compared to other platforms such as email marketing or Instagram where it is a “one-way” communication, Clubhouse allows for “two-way” communication where you can immediately hear feedback from your audiences.

This offers direct access to the audiences that you want to connect and better tell the story of your brand. And with the numerous sessions available in the app, it’s easy to join a room relevant to your business, get on stage and deliver value to build a relationship with the people.

4. Building a Community Around Your Business

One of the big potentials highlighted during Transformation Thursday is the ability to build an engaged community that will help grow your business sphere of influence.

For example, Nike can create a room for the running community where users can talk about running equipment and share their thoughts on Nike products. Management Events can create communities that focus on business networking and sharing industry insights.

By creating rooms or topics that are relevant to your product and providing valuable conversations, you can quickly establish yourself as an industry expert. Through those sessions, you will then be able to build a community of potential customers that you can talk to directly.

Despite being around for less than a year, Clubhouse has proven to be quite the popular platform for influencers and executives alike. With the points we’ve outlined, your business will able to take your presence in Clubhouse to the next level.

After a successful online meeting with a C-suite, it is time to keep on working towards your business development goals. If you think that once the meeting has taken place then there is nothing left to do, think again! Pair your prospects with proper follow-up(s) and you’ll increase your chances of success.

A well-planned follow up not only complements your initial success from the meeting but also paves the way for subsequent actions. Check these 4 actionable steps that you can take to successfully follow-up with a prospect after a meeting at an online space.

1. Meet with your team

Within the next 24 hours after a successful online meeting has occurred, you need to discuss with your team. Take time to review everyone’s notes and group them into themes. The main strategy of B2B sales is prioritizing each theme and analyzing how they connect with the C-suite’s objectives.

Together, you should create a list of the themes you created. Organize them according to the C-suite’s priorities or timeline-based. Determine who will be responsible for what within your organization and when it can be delivered.

This online meeting will also allow you and your team to exchange feedback for future internal sales meetings. There is always room for improvement and learning.

2. Send a note or email to the C-suite you networked with

“CEOs are human beings, and therefore are, in a way, just like you — they’ve just had a different set of experiences in their careers”, Polly Sumner, Chief Adoption Officer, Salesforce.

Immediately after discussing with your team, it is vital to contact the C-suite you networked with. Particularly in B2B sales, this is something that should also take place within the next 24 hours after your online meeting with the prospect and it can be something as simple as a note or an email.

Start this communication by reminding them who you are and what you have talked about briefly. Then, thank them for their time, support, and/or participation. Continue with the list of themes that you developed and organized with your team. Include also who will be responsible for each of the tasks and follow-ups on your side and ask who will respond from their team, if you do not know already.

You can close the email or note with a commitment to deliver the status of each theme, as you previously discussed privately with your team. Thank the C-suite again and send it.

Be careful not to make the email or note too casual and with a lack of focus. Consider the client’s needs and be as concise as possible.

3. Be prepared to meet again soon

Even if you’re a novice at B2B sales meetings, it’s always better to be prepared. Whether it is for following up on the project or discussing new ideas, conditions, or details, a new meeting could likely happen at any time.

Therefore, it is important to make sure that you know all of the intricate details of the project you are discussing, its status, and any other information that can be useful. Having all of the data will make you look very professional and it will also show respect for the C-suite’s time.

4. Connect on LinkedIn

After you send the follow-up email, do connect with the client on LinkedIn (if you haven’t already). This will allow you to further strengthen your professional relationship.

Contacting and meeting constantly with C-suite executives may seem intimidating at first, but it is something that requires practice. If you prepare well and do a proper and professional follow-up after an online meeting, the chances for success increase. Take every opportunity as a lesson for both your personal and professional journey and always do your best.

“I do the very best I know how – the very best I can; and I mean to keep on doing so until the end”– Abraham Lincoln.

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4 Methods To Utilize Clubhouse For Your Business