Gary Vaynerchuk: 11 Leadership and Tech Insights 

Today’s business leaders need to ensure that they are equipped with the right knowledge, skills, and mindset to identify emerging market opportunities and drive their organizations in the new world of work. In this exclusive interview, serial entrepreneur Gary Vaynerchuk shares pertinent insights on leadership, success, and emerging tech trends; as well as evergreen advice on how to become the best version of yourself.  

 

1. Adopt micro speed macro patience

People confuse patience with a lack of ambition or laziness. I’m not saying to be lazy, complacent, and not have goals. I’m saying that you have more time than you think. You can accomplish everything you want over time.”  

Gary says he’s as ambitious as it gets and supports the idea of being competitive and striving for more. However, there are no shortcuts to success, and those who take shortcuts will suffer the consequences down the line.  

“If you lack patience in that journey, you will take shortcuts. When you take shortcuts, you could stumble, or worse, really throw the whole thing off. That’s why I talk about micro speed macro patience. On a day-to-day basis, if you’re ambitious, you need to have lots of hard 15-minute meetings to develop that [idea]. But in the macro, it can take three years. And that’s okay.”  

“I don’t see an issue with people’s ambition these days. I see an issue with their patience. A lack of patience is an enormous vulnerability.” 

 

2. Hold yourself accountable 

As a leader, you put your employees in a precarious spot when you make a mistake. Therefore, Gary emphasizes a greater need for patience, thoughtfulness, and accountability in today’s leaders. “Everything becomes magnified 50x once you become a leader, manager, C-suite executive, leader of a division, and definitely when you become the owner or CEO of a company.” 

He gives the example of having to let an employee go. “If your employee is terrible, you can either build them up or fire them. That means you’re in charge. I think it’s pretty black and white.” 

I push accountability very aggressively because I think it leads to happiness. When you fall in love with true accountability, you’re able to begin navigating and not waste time on blaming and pointing fingers.” He adds that there are many people who lack accountability and are entitled and think the world owes them something.  

3. Instill kind candor

When asked about the definition of kind candor, Gary explains that candor is telling someone the truth of what your opinion is and remembering that it’s your opinion, whereas kind means how you make someone feel when you tell them the truth. 

“When you’re critical of someone’s performance, there are two ways that person could leave that meeting. Very low and scared, or very neutral and inspired to fix it. Kindness in delivering the news is important.” 

“It’s transformed VaynerMedia. We’ve become a much better organization because of kind candor. A lot of people were scared to give feedback at our company because we had such a great culture. Negative feedback was hard to deliver because somebody would complain about the feedback, and we were oversensitive. We needed to find our balance.” 

He adds that for companies like VaynerMedia with a good culture and kind framework, candor is important to prevent employees from politicking and feeling entitled. “When you don’t have candor, you can create entitlement because underperformers can start getting confused and thinking that they are performing at a higher level than they actually are.” 

Furthermore, kind candor not only creates employee retention but allows them to deliver at a higher level.  “The company has made huge advancements and grown significantly because of kind candor.” 

 

4. Get distracted by new ideas

Gary advises leaders to not be scared by new ideas and that new ideas are healthy. “Do not demonize the occasional veering off the road because that speaks to creativity. Sometimes, creativity can make something operationally stronger.”  

“It’s like the 80-20 rule. If you’re putting 80% of your energy operating that vision, but 20% of your energy is being deviated to curiosity, I think that may lend itself to making your 80% act like 110% instead of 100%.” 

When asked how to not lose focus when ideas result in too many projects, Gary goes back to accountability and leadership. “What happens if you wake up and realize you’re doing 500 things when you’re supposed to do 50?” Instead of beating themselves up, leaders must be accountable by cutting 450 projects and focusing on the 50.  

 

5. Define your metrics for failure and success 

Gary shares that his biggest failures were based on a lack of candor in that he was unable to communicate his frustrations to his employees who had to be let go. “When they were fired, they were surprised and angry because they were not being communicated to in a proper way. Even though I’ve managed thousands of people, having a [few] people have a bad taste in their mouths towards me feels like a failure.” 

He says he works on candor on an everyday basis. “I’ve shed light on it, both within my own brain and in public, and I’m trying to hold myself accountable to be better.” 

In terms of success, Gary cites the freedom to operate and be creative. “Am I able to wake up and do whatever I want? Do I like it? Am I happy? “He adds that everyone’s success metric is personal and that he can’t impose his belief of success onto others. He also prioritizes having a grandmother mentality, which leans towards empathy and caring about others, as opposed to an alpha businessman mentality that is more dominant and authoritarian.  

 

6. Lead with optimism

According to Gary, these are the competencies and skills leaders should prioritize and improve:   

  • Leading with optimism  
  • Being accountable 
  • Curiosity  
  • Communication 
  • Vulnerability  
  • Tenacity 
  • Self-awareness 

However, he emphasizes that leaders do not need every single one of these skills to be successful. “Many leaders, founders, entrepreneurs, and CEOs have been successful without being tenacious. I was successful without being great at candor. I’m just more successful with it now.” 

He adds, “a lot of things I bring up are true, but they may not be a necessity for you right now. But it’s very important to consider [your] capacity to get better at certain things.” 

 

7. There is no formula for work-life balance 

“There is no right answer for living a fulfilled life.”  

This is because everyone lives different lives and works different hours, whether it’s the traditional 9 to 5 or four-day work weeks. Each person has their own definition of work-life balance, and they have to adapt to achieve it. “It’s a very personal journey. You can’t be scared to adjust along the way. You have to be adaptable. When you have a moment where you have to put more time into your personal or professional life, you have to be prepared and capable of that.” 

 

8. Practice self-love 

“Self-love doesn’t mean getting high on your own bravado that you’re delusional and you don’t see your shortcomings.”  

He adds that it’s possible to have self-love and humility, but most people don’t agree. “They think of self-love as ego and delusion.” He believes that people can love themselves but still have the humility to be accountable and critical of themselves. “Criticizing yourself occasionally or holding yourself accountable is very different from beating yourself up and saying, ‘I’m stupid, I’m ugly, I’m not good enough.’ I want to remind you that somebody put that into your brain, and you need to get out of it.” 

 

9. Don’t be afraid to fail  

“Failing in front of people is incredibly powerful.” 

He encourages leaders to do things that make them uncomfortable and to put themselves in positions where things don’t work out. “When you start a business and it fails, your friends may tell you they admire you for trying. All of us sudden you become more fearless.” 

“Anything can happen at any time. I always tell people not to regret a decision because you don’t know the outcome of the other hand. Be grateful for what you have, don’t dwell on what you don’t have, and keep looking forward.” 

When it comes to making hard decisions, Gary relies on instinct and the best information at the time. “I’m not scared to be wrong. This goes back to fear. It’s why so much of my content rails against fear. I think it’s the weapon of choice of politicians, parents, and bosses.” 

“If I’m wrong, I become accountable, learn from it, and move on. But for some people, it’s like a scarlet letter that they can never get over.” 

 

10. Focus less on quick wins   

Gary says that quick wins are not needed unless you’re trying to sustain your job or secure funding. “I find that quick wins, often in the corporate environment, are dangerous because they lead to bad behavior. What’s more powerful is having slow conversations with the leaders who have the power – the CFO, the CEO, the board – to give you the time.” 

He adds that it’s more effective to have real conversations with decision-makers and say, “This will take three years versus having to create a narrative that we [need] some sort of win six months in. Putting [your] energy for the short win often is in conflict with building [something] meaningfully.” 

 

11. Put in the work 

When it comes to searching for trends and opportunities, Gary advises leaders to put in the work. It can be as simple as finding out what the most downloaded apps are at the moment.  

“People always ask me how I always know what’s coming next. I searched the App Store. I think that people overcomplicate things. I also think that people don’t want to put in work that takes 10 to 30 minutes.” 

“If you find that there is value in something, then you have to explore it and actually execute it. That’s how you advance yourself.”  

Olivier van Duüren: Finding the Balance Between Transforming and Performing in Business

We speak with Olivier van Duüren, transformer, executive whisperer, trend Sensemaker and former Microsoft executive, about his first book, The Dualarity, and his second book, Transforming While Performing, co-authored with Kristof Braekeleire to be released in May 2023.   

 
Don’t miss Olivier van Duüren’s opening keynote speech on Transforming While Performing at ME Executive Day in Belgium on 25 April 2023. Join now.
 

What was the inspiration behind your first book and business, The Dualarity?

My business adventure started on 14 August 1994 when I joined Microsoft. I had no idea how powerful that decision would be or how it would flavor my future life. So many experiences, so much personal growth. 

In July 2016, after 22 years, I was ready to cut the umbilical cord with Microsoft. I followed my passion, made room for something to grow while ending an era, and gave birth to The Dualarity, a book and a business. As an independent entrepreneur, I also wrote this first book, about personal and business transformation, which probably has been in the making for 22 years. It provides a comprehensive overview of what is happening in the world, with a big focus on digital transformation, and I thought deeply about how you can respond as an individual and as a business in your transformation. 

I put my heart, body, and soul into this book. It became an imprint of my observations of the world, people, and how I see it shaping. It’s fed with facts, research, and personal learnings of my personal transformation as a person and in business. Writing it helped me to structure my thoughts and experiences, and almost felt like therapy leaving the Microsoft ship. 

 

Your second book, Transforming While Performing, will be released in May 2023. Is it a continuation of The Dualarity or does it cover something new?

The premise of the book is how to Transform while performing by finding your North Star and getting everyone to act faster. This book will help organizations find their North Star, develop a strategic plan, and get everyone aligned in days, not months. We’ll also talk about how you can see the world and how to transform as an individual and as a business.  

Now more than ever there is pressure on any organization to transform while performing. It is extremely challenging to keep an open mind to refresh your future vision and define a direction of travel. How can you harvest the collective human intelligence to build your strategy and align all stakeholders in a co-creative and inspiring way, so they feel it is their plan, not someone else’s? How do you get everyone to act in days not months? How do you turn transformation into a strategic capability? That’s what this book is about. 

What is special about this book is the strong combination of writing and visualization: half of the book will be visuals.  

I’m co-authoring this book with Kristof Braekeleire, who is a visual facilitator and visual strategist. We believe in the power of visualization. Over the last six years, we’ve had many meetings using large murals and saw how graphic facilitation enhanced group learning and increased participation. Visuals also create a collective memory of an event. So, we’ve used lots of visualization in this book to explain things and give practical tips that keep the readers engaged. It’s a book about transforming while performing that is powered by inspiration, visualization, and co-creation. 

 

What is the difference between performing and transforming?

It’s a real balancing act for individuals, teams, and businesses to make a distinction between the two.

  1. Performing is delivering on your commitments. It’s the performance of today, what you produce, sell and deliver in a given period, like the fiscal year. It’s where you are trying to optimize productivity, efficiency, and effectiveness. We call this operational excellence.   
  2. Transforming, on the other hand, is where you build your future in the long run. It is the true power of an organization. It’s what you do now to perform in your future. Employees, customers, partners, and investors will stay with you if they believe you can bring them into the future and deliver value that will improve their lives. That’s what we call innovation excellence.  

Innovation excellence is not just digital or technology, it’s how you build your business model, how you relate to your customers, how you organize yourself, how you treat people, how you change the structure in your organization, how you build the ecosystem, and having an open mind. Technology is just one of the elements that can help you as a company.  

The challenge is how to balance performing while transforming. Many companies that have been around for a while tend to spend so much time performing that they are killing creativity and innovation.  

You know, start-ups probably have too much transforming and not enough performing. At some point, they will need to close deals and sell their products and services.  

It’s such a challenge finding that performing-transforming capability in an organization. Having the power of operational excellence and innovation excellence drives people and businesses to become the best versions of themselves. 

 

Having held top management roles at Microsoft for over 20 years, what are the key capabilities leaders should possess to ensure successful transformation in their organizations?

The power question here is how you can turn transformation into a strategic capability? 

Leaders must be willing to challenge every aspect of their organization. This includes their North Star, business model, operating model, people, culture, and also themselves. The legacy still serves present performance, but you’ll need to sacrifice parts of it to help the transformation come to life. Leadership models and approaches of the 20th century are no longer fit for purpose in the 21st century. Today, more than ever, a leadership team must have the right mix of performing and transforming capabilities. That is a condition to succeed in any major transformation. 

Leaders need to surround themselves with people who are more visionary, innovative, and able to inspire the troops and navigate them on the ship. But they also must be supported by strong performers who are the operational masters behind the buttons able to execute that vision.  

Here are some important questions leaders should ask themselves:

  1. Do I have the right skills for transforming and performing in my leadership team? 
  2. How can I build a capabilities-focused leadership model?  
  3. Do I have diverse leadership talent and styles in my team?  
  4. How do I operate day-to-day performance while transforming for the long term?  
  5. Do I have a culture of trust powered by collective leadership and a strong CEO?  
  6. Do I manage the tension that transforming and performing creates? 

Many organizations struggle with the tension between transforming and performing. On the one hand, there is a need to value learnings from experimentation and failures while valuing outstanding performance. Meanwhile, you have to manage well-being while hardcore showing results. We are convinced great leaders can openly and transparently acknowledge that tension to people.

 

What are the characteristics of organizations that have successful transformation initiatives?

When you look at the top 20 business transformations of the past decade published by Harvard Business Review you can observe some clear patterns. Companies like Netflix, Development Bank of Singapore (DBS), Microsoft, and Philips made that list. 

These companies had the following in common:  

  1. Ready to reinvent themselves with a new future North Star: Not afraid to let go of the legacy and leverage the core capability to reposition its core while entering new growth areas. 
  2. The right leadership capabilities to transform: Striking the right balance in operational and innovation excellence. Able to operate at a fast speed in reviewing strategies or relocating resources. 
  3. Turned transformation into a strategic capability: The ability to stay young, hit refresh, future-proof or re-imagine their North Star (purpose, ambitions, value, culture), strategy, and leadership ready for the fast-paced world. 
  4. Saw digital as the oxygen of the company: These companies seized the digital opportunity. Made data-driven decisions and leveraged digital for new platforms and superior business models. 
  5. Put customers at the heart of the company: They always keep the customer in mind. Instead of thinking about customers, they think like customers. 
  6. Value people as the soul of the company: They saw culture as the backbone of the organization with people being part of the transformation. If you take care of your people, they will take care of your customers. People are loyal to a culture, not a strategy.   
 

You talk about the need to re-balance existing or add new investments in products, services, processes, markets, platforms, and business models to iterate, innovate or disrupt. What do you mean by this?

A business transformation is a strategic capability when it offers… 

  • the ability to stay young, hit refresh, future proof or re-imagine your North Star (purpose, ambitions, value, culture), strategy, and leadership ready for the fast-paced world,  
  • by re-balancing existing or adding new investments (iterate, innovate, disrupt) in products, services, processes, markets, platforms, and business models  
  • to drive future profitable growth and sustainable value in the customer, employee, and ecosystem, while taking care of the planet. 

Depending on where you are with this, you’ll need to look at where to invest.  

Let’s simplify innovation and categorize it into three types of innovation, using the machine metaphor: 

  1. Iterative innovation: It is oiling the current machine to make it more productive, more efficient, or effective. Your focus is to make a better version of what you have today.  
  2. Innovative innovation: It is adding a new part to the existing machine. Your focus is to create something new that wasn’t there before. 
  3. Disruptive innovation: It is about building a new machine. Your focus is to build something radically new that changes the rules of the game, that disrupts someone else or even yourself.  

How much effort — time, resources, money, people — do I currently put into each of the 3 buckets?

  • Many companies will spend 90% (commercial) to 95% (public entities) in the iterative buckets and 5 to 10% in the innovative bucket. 
  • In contrast, if you want to be transformative you will need 70, 20, and 10% in each of the respective buckets. High Tech companies even go beyond and spend around 50, 30, and 20% in each respective bucket.  

A very useful exercise is to categorize your running and planned projects and resources over those three buckets and see what consumes the most resources. You’d be surprised about the outcomes. It will mirror how well you are balancing transforming and performing. 

  • If you truly want to be transformative you will need 70, 20, and 10% in each of the respective buckets.  
  • A CEO that is not spending 30 to 40% of his time on the innovative part is not really serious about it.  
  • The same goes for the entire leadership team. 
 

What are three things you hope attendees will take away from your session at MED Belgium?

I’ll speak about how to balance transforming and performing to build a soulful, highly energized, future-proof organization. I also want to help attendees see what’s happening on the outside, understand how to transform and perform as a person and as a business, and how to find the balance between innovation excellence and operational excellence. My keynote will be visually recorded on stage by Kristof, my business partner at Visual Senseformers and co-author of the new book. Looking forward to it. 

 

 *The answers have been edited for length and clarity. 

Donnie SC Lygonis: Why Innovation Culture Starts With Leaders

We speak with Donnie SC Lygonis; innovation strategist and business coach at KTH Innovation, entrepreneur, and TEDx speaker; on the inspiration behind his non-profit organization, the characteristics of strong innovation culture, the misconceptions of sustainable innovation, and more.  

 
Don’t miss Donnie SC Lygonis’ session on Building a corporate culture that fosters innovation at StrategiTorget Bank & Försäkring Sweden 2023. Join now.
 

What inspired you to start your non-profit organization, Entrepreneurs Without Borders (EWB)?

I’ve been working with entrepreneurship for the past 25 years — starting my own companies or helping others start their own, teaching entrepreneurship at schools, mentoring entrepreneurs, or judging entrepreneurship competitions, so I have a long and diverse experience in the field, and all of that came to fruition at one defining moment during a trip to India back in 2012.  

I was presenting how we work at the innovation office at the university, and after the talk, one person from the audience came up to me and said: “I’m an engineer here in India and we need what you are building in Sweden. We have people with incredible ideas, but we don’t know how to develop them.”  

On the flight home, I was thinking to myself, “How can I make that happen? How can I start an innovation office in India?” and then I thought “why stop there? Why not start 100 innovation offices worldwide that are connected to each other, so we can spread good ideas faster?”  

From there I then embarked on a journey to get this started, and in 2016 I gave a TEDx talk on this new idea that I then called “Entrepreneurs Without Borders” – shortened EWB, and from there on we have tried and done several different things.

 

How has the journey with EWB been like so far?

It has been a roller coaster ride with a number of trial projects leading up to 2020 when we were just about to start our first big accelerator program down in Kenya together with another NGO, Hand in Hand. They work with grassroots entrepreneurship and help mostly women start a livelihood company for themselves and their families. 

Together with them, we were going to run a project working with the 3,000 people they’ve helped over time, and run the most suitable ones through a 10-month program to help them grow and scale sustainable businesses, all with the goal of creating more jobs, sustainably. Getting people into jobs is key, and has a huge multiplying effect, one person can support up to five people in their social circle.  

Then of course in March 2020 the world turned upside down and all financers pulled out, so that project, together with all other activities, was put on hold.   

Over the course of the pandemic we redefined how we do things, but our why is still the same; to help entrepreneurs create a living for themselves and their families and at the same time try to reach the UN’s Sustainable Development Goals. Job creation and sustainability are the two main goals of EWB today. 

 

What do people get wrong about entrepreneurship vs social entrepreneurship?

I’d say we need to redefine the word entrepreneurship. At EWB we don’t talk about social entrepreneurship as one thing and then all other entrepreneurship as another. We mean that all entrepreneurship (and all business as such) needs to be sustainable, period.  

Sustainable entrepreneurship should be the only kind of entrepreneurship out there.  

By calling some entrepreneurs “social” you automatically create a divide between them and all the others that call themselves entrepreneurs, which also means that we burden the social entrepreneurs with fixing the world by being socially responsible and the rest don’t have to care.  

We don’t mean that all entrepreneurs need to have a UN SDG goal to reach, but ALL entrepreneurs need to relate to the UN SDGs so they ensure that they don’t make things worse by having a negative impact on the world.  

And this goes for everyone in business today — you don’t need to have a specific goal in mind to reach, but you need to make sure you’re not breaking any of the other ones.  

So yes, all entrepreneurship and all businesses need to be sustainable, and when I say sustainable I don’t only mean environment or climate, I mean sustainability in its full sense, so running a business in an ethical way with fair wages, no corruption, equal and diverse workforce, and understanding contextually your part of society and taking the consequences of that, being socially responsible.  

I often use the quote “Always leave it better than you found it” which applies to life in general and also entrepreneurship and innovation as well. Innovation can get quite carried away. It’s cool to come up with new ideas but we also need to take responsibility for the ideas we bring to life. We need to understand that we’re all part of the same planet, and that planet is not doing very well right now and it needs all the help it can get.  

 

What are the characteristics of organizations with a strong innovation culture?

The most important characteristic is curiosity. Fostering an honest, transparent mindset of curiosity within the organization where people are curious about how to build better products for customers and becoming better versions of themselves. Trust is also very important. Organizations need to trust their people and vice versa. For example, employees need to be able to voice out great ideas and trust that no one else will take credit for them. There’s also freedom. Not only freedom of speech but freedom of ideas too. It’s about creating an environment where people can express different opinions and question how the organization does things without being criticized for it. Those three are fundamental to address in order to become a better and more innovative organization.  

 

Does innovation culture start at the top?

Yes, it starts there, it is a leadership, top-down effort. Leaders need to be honest and open about what they want to see happen, and when they start initiatives, they need to follow through on their promises.  

I’ve seen too many examples of creative workshops and Dragon’s Den events that end up only for show, with little or no follow-through, which leads to it actually being counter-productive since people get disillusioned and unwilling to try again next time.  

And it is also not only about what you say, but also how you say it, organizations make this mistake all the time — they go out and say, “We ARE a curious organization!”, and the employees call their bluff because it comes across as management mumbo jumbo. Instead, I’d like an executive to say, “Look, we know we are an old and tired organization. Let’s all work together to become a fun, playful, curious six-year-old looking for new and fun things to do.” 

 

What are the three things you hope attendees will take away from your session at StrategiTorget Bank & Försäkring 2023?

Firstly, I hope to convey the basics of what makes an organization creative and innovative. I will also be talking about the importance and beauty of ideas; large organizations tend to get scared of new ideas because they think they will take time and cost money. But if we don’t have a dialogue about new ideas, then how will we ever get them? Understanding and being able to separate the two processes; going to work, serving customers, and making money today doesn’t have to be opposed to asking “What are we going to do tomorrow? Where will we be in 10 years? Then of course I want to end by saying: “Now you know how things work – Go talk to your people and make it happen!”.  

 

*The answers have been edited for length and clarity. 

Simon Sinek: 9 Key Takeaways for Great Leadership

Leaders set the tone for how an organization operates; they are part of the foundation that makes up the culture and are key to building an effective team. But what is it about great leaders that separates them from the rest of the pack? Simon Sinek, renowned leadership expert, speaker, and author of three global bestsellers, The Infinite Game, Start with Why and Leaders Eat Last shares 9 key insights that make great leadership. 

“Leadership is a team sport. None of us are strong enough or smart enough to do this alone.”

1. Empathy is as important as ever 

A trait that still ranks highly in leaders is empathy. When COVID struck, many leaders – even ones who seemed ineffective before – leaned on their own humanity and started checking in on their teams in earnest.  

We don’t need a global pandemic for us to express empathy and check in on our people,” said Simon, adding that this is simply good leadership.  

He added, “What I really hope is that the skill, that very human skill of leaning on our own humanity remains in a post-COVID world. Actually, worrying about our people as people rather than just cogs in a machine.” 

2. Leadership is a team sport 

Explaining the concept of finding and living your ‘Why’, Simon noted that your ‘Why’ is the sum total of your experiences that make you who you are. The rest of your life offers opportunities for you to make decisions that either keep you in balance with that ‘Why’ or not.  

As leaders, it’s important to be aware that if you’re feeling an imbalance in fulfilling your why, you should be honest about it to your team and lean on your friends for support. After all, leaders are the ones who set the tone. 

Relaying a story about his own experience with this challenge of feeling imbalanced in his ‘Why’ and how it affected his work, Simon said he managed to stay inspired and jump back from a rough patch by talking to his friends and being honest to his team about being off his game.  

3. Stay away from toxic positivity 

Leading into his next point, Simon explained that leaders who express their humanity and are honest about the challenges they are facing will create an environment where their team feels able to reach out when they are struggling as well.  

Toxic positivity – where a leader sees a team struggling or having a high workload but only talks about how everything is going great – can really backfire. If people are struggling but they only see positivity around them, they may think something is wrong with them. They would also feel the need to lie or hide their own challenges. Instead, Simon emphasizes the need for leaders to show their own humanity as it encourages others to do the same.  

“It creates an environment in which other people feel safe to tell us they make mistakes or tell us that they’re struggling, and then we can be there to support them, which is ultimately what we want to do as leaders,” he explained.  

4. Leaders Eat Last 

As he talks about in one of his bestselling books, Leaders Eat Last, Simon explained that good leaders are those who are willing to sacrifice their own interests or bonuses to protect their team in hard times.  

“Running a company is an ongoing experience. There are going to be highs and there are going to be lows. And I think as a society we’ve over-indexed on selfishness we’ve over-indexed on prioritizing our self-interest,” he cautioned. 

Even so, balancing your own self-interest with that of your team or business remains a paradox, according to Simon. Sometimes, you have to put your own oxygen mask on first. Sometimes, you have to help those around you first. It’s up to you as a leader to figure that out in your own context.  

5. Leadership is a choice 

On the topic of how to encourage leadership accountability, Simon stressed that anyone can be a leader regardless of their official title or position in the formal organizational hierarchy.  

“Leadership is a choice. Whether we’re the assigned leader or not, we still have the opportunity to practice all of the leadership skills that we’ve learned, one of which is making sure that our people feel seen, heard, and understood, and take that awesome responsibility to see those around us rise. That’s what leadership is,” Simon emphasized. 

Following that, Simon stressed the importance of rewarding leadership behavior instead of just titles and outcomes to encourage more leadership-like qualities and behaviors in the entire team. 

“If someone is showing initiative, stepping up and playing the leader leadership role, then we have to recognize them and reward them regardless of the outcome in the short term.”

6. Business is an infinite game 

No one wins in education or learning or even business. Citing philosopher and theologian Dr. James Carr, Simon explained that there are two types of games – finite and infinite. A finite game has fixed parameters and an agreed-upon objective where there is a necessary winner and loser. Importantly, there is a beginning, middle, and end in finite games. On the other hand, infinite games have known and unknown players who can leave or join at any time. The rules are also changeable at any time. The objective, however, is to stay in the game as long as possible to perpetuate it.  

When leaders approach business as a finite game but with an infinite mindset, there are some consistent and predictable outcomes such as the decline of trust, cooperation, and innovation.  

But if leaders accept that business as an infinite game that no one can win, that sparks a crucial change of mindset in how they operate.  

“The purpose of business is to do something and go somewhere, and money is the fuel to do it,” Simon said, explaining that the most successful companies or not ones that are purely driven by making a profit.  

7. Leaders must earn trust 

Talking about trust, Simon noted that it is important for people to be able to trust those around them as that breeds confidence that they will be supported. In a work environment, people need to feel able to admit their mistakes or that they are struggling to find the answer without fear of being humiliated or having their career impacted in a negative way.  

Simon cautioned, “Trust is a very human feeling. It’s not an order.” 

He added, “I get a kick out of leaders who say to their people ‘prove to me why I should trust you’. It’s actually the opposite. It’s actually the leader who has to prove why their people should trust them. That’s how an effective organization works. Trust is earned. And it starts with the leader.” 

8. Be careful with labelling quiet quitting 

Quiet quitting is gaining some buzz recently – the idea that people are doing the bare minimum at work. Simon noted that it’s important to make a distinction between those who are disengaged at work because they are actively making that choice, and those who are going through a hard time. In the latter case, leaders have to step in and check on their teams.  

Either way, leaders must lead with empathy in both cases.  

We have to be very, very careful labeling these things as quiet quitting because it is kind of a pejorative,” Simon cautioned.  

“People are quiet quitting at every level, and people are just trying to find work-life balance at every level. We have to be able to discern the difference and support,” he added.  

9. Business is human 

As his final takeaway, Simon reminded leaders that business is made up of people at every step of the way. Ultimately, it is about people, not profit or products.  

He said, “Remember that 100% of customers are people; 100% of employees are people; 100% of investors are people. It’s not about the profit, it’s not about the product. When you become obsessed about those things, you’re ignoring the very fact that business is human. And the more you understand human beings, the better you do at business. And by the way, it turns out you’re human too. So, all leaders are people too.” 

How Organizations Are Tackling the Skills Gap

The skills gap problem plagues every industry across the globe. Partly due to the rapid digital transformation wave, many organizations are still struggling to find the right people with the right skills for specific jobs.  

A global survey by McKinsey found that nearly 87% of organizations say they are facing a skills gap while the rest expect to experience it within the next five years. Additionally, McKinsey predicts that roughly 375 million workers around the world will have to switch jobs in the next 10 years to meet shifting organizational demands.

 

Which industries have the biggest skills gap? 

 

The biggest skills gap that businesses are struggling to close is data analytics, IT, executive management, and HR and talent management. The need for these talents is ever-growing but it seems unlikely that the demands will be met in the near future.  

In fact, IBM found that in Europe, the AI skills gap alone is growing with about 23% of tech recruiters having trouble finding the right candidates for a career in AI. This is a problem that will only become worse as AI moves into the mainstream.  

Additionally, the 2022 Global Talent Shortage report noted that the top five in-demand roles are IT & Data, Sales & Marketing, Operations & Logistics, Manufacturing & Production, and Customer Facing & Front Office. This shortage is seen almost evenly across industries from education to banking & finance, retail, F&B, and construction.  

The problem is well documented. However, bridging the gap is proving to be a challenge. Though organizations say that closing the skills gap is a priority for them, only a few are prepared to actively respond to the problem. McKinsey noted that only 28% of respondents say that their organizations are making effective decisions on how to close the gap, while only 41% said that they have a clear understanding of the roles in their company that will likely be disrupted.  

For those organizations that want to tackle this issue head-on, what can they do? 

 

Skills training & development 

 

One of the key approaches to addressing the talent gap is by reskilling and upskilling the current workforce. As new technology makes its way into industries, workers need the right support and training so that they can continue to contribute to the organization’s success.  

For example, German giant Henkel offers targeted learning programs to its over 50,000 employees around the world. Its Digital Upskilling Program started out with just IT and Finance learning journeys. It has now expanded to include learning programs tailored to marketing, sales, purchasing, and corporate communications, with more in the pipeline.  

Henkel’s training program functions in tandem with the organization’s Digital Talent Experience and Digital Talent Sourcing programs which include talent management and sourcing functions. The company is able to monitor and manage the talent lifecycle while redirecting the employees to roles that best fit their skill profiles and interests.  

Another example is the Urban Renewal Authority (URA) in Hong Kong which consciously cultivated a culture of learning and development by introducing a learning platform that allows experts to share their experiences and knowledge in interactive e-learning programs for their staff to access at any time. URA has also implemented mandatory learning programs which are constantly reviewed to ensure that employees are being equipped with the right skills at the right time.  

Beyond that, they are also using people analytics to build a skill-based pool and understand where they are lacking in terms of talent placement and which employees are best suited for those roles. With the use of an HR system and people analytics program, the URA can fill in its skills gap more efficiently.  

 

Apprenticeship programs 

 

Besides investing in developing existing talent, organizations are also introducing and expanding apprenticeship programs. The benefit of an apprenticeship program is that talent can be nurtured from scratch and with tailored development based on the organization’s needs.  

Siemens in the US noted that “the skills gap cannot be correct by a strong economy; it can only be correct by a strong community” which they are building via their apprenticeship program.  

Through the Siemens Foundation’s STEM Middle-Skill Initiative, the organization works with various partners in the US to build a nationwide support system to help them scale their apprenticeship programs.  

Similarly, DHL Supply Chain in the UK and Ireland has expanded the types of apprenticeships that it offers to develop the next generation of talent for the logistics industry. They also have a leadership apprentice program that aims to develop future logistics leaders. 

 

Partnering with educational institutions 

 

Externally, organizations are also playing a more active role in cultivating talent outside of the organization via educational programs. For example, Siemens USA has granted billions of dollars to various educational institutions such as the Rutgers Engineering School to help equip students with the tools and skills of the future they need before entering the workforce.  

Global finance firm JPMorgan Chase & Co is doing the same by investing over USD 350 million in its New Skills at Work initiative in an effort to address the global skills gap and prepare future talent with the right skills. The company has worked with community colleges to design a curriculum that is aligned with in-demand skills for jobs of the future.  

Similarly, DHL Supply Chain also engaged with schools, colleges, and universities to help develop employability skills and support career education within the logistics industry. The company’s VP of Talent Acquisition and Learning & Development noted that the business hopes to inspire interest in careers within the industry through its partnerships with educational institutions.

 

Tapping into the gig economy 

 

While digital transformation is part of the reason behind the skills gap, it can also be the solution – at least in the short term. Increased global connectivity has opened a whole new world of talent for organizations and boosted the gig economy to new heights. According to Eurostat, there are roughly 27.6 million freelancers in the EU alone as of 2020.  

When there is a talent shortage that cannot be filled by reskilling or upskilling, organizations are now able to cast a wider net and look beyond their geographical borders for the right skills. While they may not be long-term hires, freelancers could be the solution for some jobs that require highly specialized skills.  

An Australian software company did just when they realized they didn’t have the right developers in-house and decided to hire freelancers instead. This enabled them to not only improve their products but scale them as well in a short period. The freelancers had the exact skills that the company needed at that time.  

 

Bridging the skills gaps requires proactive solutions 

 

As industries continue to transform, the type of skills required from the workforce will evolve as well. Organizations and business leaders are at the forefront of trying to figure out the best ways to bridge the skills gap and secure the future of their companies.  

Raisa Ghazi: What’s the Long-term ROI of Diversity, Equity, and Inclusion (DEI)?

In this exclusive interview, Raisa Ghazi reveals the challenges and long-term benefits of diversity, equity & inclusion (DEI) initiatives; provides insight on the rising importance of ethics in technology, and why female leaders are essential in the 5th Industrial Revolution.

 
Raisa Ghazi is a public speaker and executive coach focusing on inclusive and ethical leadership in technology as well as women’s leadership. She is also a member of the Forbes Coaches Council and the Dutch Social and Economic Board for high-achieving women. She was recently awarded Best Ally Europe by the international non-profit organization WOMEN IN TECH – Global Movement for her work as a public speaker, entrepreneur, and activist.
 

What are the common challenges faced by organizations with DEI initiatives?

There’s a lot of resistance from the people who attend workshops on DEI. They are confronted with something that’s very hard to deal with — the fact that they are probably biased. What doesn’t help is that many of these workshops and talks, even the ones I give, are forced on employees by HR, and people don’t want to be there. Some speakers will also criticize the company a lot and leave them just like that, with no suggestions for improvement. That creates a negative attitude towards DEI.  

So, there are techniques to make them understand what it’s like to be discriminated against. It’s very important to work with a speaker who can also spark that empathy. For example, as a speaker, I need to also be honest about my own biases. The way some speakers talk can cause a lot of aversion from the dominant group in the workforce, which are men, sometimes even attacking them verbally.  

On the other hand, companies must not make DEI a single event. It needs to happen back-to-back and be visible in the behavior of leaders, company policy, and employees. Just like how big tech companies like Microsoft and Google promote the growth mindset to thrive and be successful. There are reminders of the growth mindset everywhere in their offices. If you want to imprint something positive on your employees, you must go beyond having one Diversity Week or having just one talk.   

 

What are the long-term benefits of consistent DEI efforts for organizations?

There’s been so much research on this. Companies that are more inclusive and diverse make more money. They are also more innovative and ethical.  The fact that I have to mention money to convince a company to do the right thing, to be decent human beings, is unfortunate. But I also understand how the world works and C-levels need concrete results to report back when it comes to DEI.  

In addition, DEI has to go beyond recruitment. It must have a bigger commitment. It’s a vision for how you want your products to be built, how you want your people to behave, and how you want them to market themselves. When it’s not done in a genuine way, it’s always visible one way or another. If it’s not an employee who messes up, it will be a product or event or marketing message that completely misses the boat. If companies don’t want to do DEI the right way, they will be forced eventually. I am sure about that

 

In your Forbes article, Why the World Needs More Women in Leadership, you wrote that companies with more women on the board make more ethical decisions. Can you elaborate on that?

Women are more risk-averse, and that makes them more ethical because they’re going to think twice before risking someone’s life for example, or the environment. But women are also more community driven. After a decision is made, they will think about all the stakeholders that could be affected, not just their partners but people in general who are affected by their work. When it comes to the 7 global tech revolutions such as IoT, cloud computing, and blockchain, women consider the dangers that are associated with these technologies.  

What’s important is that we take the right precautions to make sure people are safe, and that’s why women are needed. It’s very important that they are involved, but it’s also for their own benefit. If you look at virtual reality and augmented reality, which are used a lot in education, women can’t use them well because they have been made for men. Therefore, women need to be involved to make sure that these technologies are developed in an inclusive way.  

 

You specialize in helping companies and governments develop more ethical and inclusive technologies. Can you tell us more?

The ethics in technology field is so new. Stanford University, in the heart of Silicon Valley, only started teaching this in 2018. Therefore, companies that hire me usually want to discuss the basics of DEI. It’s nowhere near getting into the ethical side of technology, and I don’t think they will unless the government forces them to.   

The Dutch government has been a trailblazer in this area over the years that I’ve hosted conferences and training for them. They are discussing inclusion and diversity on a level most companies are not. They’ve been doing the work for years and it’s not a one-time thing. Most companies will just ask me to speak at their Diversity Day and it ends there.  

I’m very interested in measuring DEI outcomes in companies but in the Netherlands, there’s a lot of legislation that prevents effective assessment of inclusion and diversity. Another challenge with measuring DEI outcomes is that it’s an in-depth process that requires plenty of effort and money. Most companies don’t think it’s worth it.  

 

What do you hope attendees will take away from your presentation at ME Executive Day?

I hope to inspire the decision makers and show them a different side to diversity and inclusion. I want to spark a curiosity in what is about to happen in the next century and the changes to expect when it comes to diversity and inclusion in technology. These people are the best of the best and they want important information. I want to give it to them so that they are prepared to be visionaries in their organizations.  

 

*The answers have been edited for length and clarity. 

Christoph Matschke: Rewe International’s Roadmap to IT-Business Synergy

Christoph Matschke, Board Member of Rewe International AG, provides insight into the importance of looking at IT through a business lens, strategies for successful IT-business collaboration, and ways to tackle the IT labor shortage. He also speaks about the organization’s new and exciting IT modernization project, sPORT.  

 

In the recent 90minutes IT Insights session, you spoke about “How Much IT Is Too Much IT?”. Do you see many companies struggling to find a balance between not having enough automation and too much IT?

At first sight, the answer is no. Investments are increasing. Both business and IT departments seem to be aligned here. There are probably cases where too little automation is an issue. For example, we are adopting our IT to the needs and specifics of our organization, not the other way around. As for too much IT, I haven’t seen this yet. What I do see sometimes is a lack of resources. 

 

What do you think is needed to build an IT strategy that is fully aligned with the business goals?

First of all, you need a strong business strategy, which is developed together with all relevant parties right from the start. Of course, both business and IT must understand each other’s needs. IT must not be a mere service provider but a proactive partner of the business by being able to talk to them on the same level. On the other hand, some managers must not use IT like drunks using streetlamps – not looking for light but for something to hold on to. They must work together to find the best solutions and not just quick fixes for day-to-day problems. 

 

Tell us more about the recently launched sPORT project. How will it change the IT landscape at REWE Group?

sPORT stands for “strategic development of processes, organization, and technology”. It is a project that will significantly change our IT and business processes. In the past, our IT always focused on providing the best services on a small budget. This created some development and innovation backlog. The processes are not ideally supported and thus the business is limited in its operations. sPORT will be responsible for steering the modernization over the next few years and ensuring its success.  

Of course, technological modernization is key. But this transformation of our IT gives us the opportunity to also fully rethink our process landscape, which will have a significant impact on the organization. As a consequence, our project team will gather processes, and assess and reshape them into state-of-the-art end-to-end processes with which business and IT will be able to harmonize and standardize the historically diverse landscape of our IT systems. Naturally, we will also roll out variants across our countries and business lines.  

 

How did the IT team collaborate with the business side on this project to make sure both sides are aligned and working on the same goal? Are there any steps you could name that are crucial for effective collaboration?

It is simple – You have to prepare all relevant parties, get both IT and business ready and make sure there is collaboration. It is crucial that there is an understanding of each other’s roles so you can talk on the same level. Also, you must win the hearts of all participants for this project – not only top management. Finally, you must make sure that both sides are equally represented. For this reason, the sPORT program has two heads, a “power couple” you could say – one person for IT@sPORT and one person for Business@sPORT. 

 

What do you hope sPORT will achieve for REWE Group three years and five years from now?

The IT department in Austria is responsible for 12 organizations in nine countries all over Europe. Those organizations operate supermarkets with BILLA, IKI in Lithuania, discount stores with PENNY International, and also BIPA as a drugstore – so there are a lot of stakeholders. It is our aim in this project to create unique and optimal processes for the entire organization. It is not about merely changing applications, but changing the organization as well as developing and using standards for the whole group. To sum it up, in three to five years we will have achieved this: 

  • IT is an acknowledged technology competence center 
  • Business and IT work together on the same level, jointly improve the processes and develop the most effective tools  
  • We focus on standardized systems for all our organizations – as much as possible and of course only when it makes sense 
  • We will have gained speed and efficiency in our business approach and will have a system of constant process optimization. 

We do not merely hope to achieve these goals, but we know that we will get there. 

 

What are the biggest challenges you’ve encountered with sPORT and how do you plan to solve them?

Of course, it is a huge challenge to change central IT applications as well as the process design of an organization. You need commitment, transparency, participation, and centralized decisions at the same time. To illustrate the importance of transparency, our way of standardizing means that people can voice their special wishes, but most often they will not be fulfilled according to the original intention. At the same time, it is crucial that our first solutions address the needs of the organization. Consequently, we will have to communicate in a very transparent way by involving and informing the people. 

 

How has REWE Group built resilience against ongoing retail and supply chain disruptions over the last three years? What was the role of the tech team in building up these capabilities?

We operate in a very competitive environment where you have to be resilient at all times. In this way, we deal with these disruptions well. We have an amazing tech team who are there for their line tasks in developing and running the IT systems. They have also shown incredible dedication and work ethic during these times of stress and disruptions. 

 

Many industries have been hit with an IT labor shortage. How does REWE Group attract and retain the right IT talent?

We have taken all measures here that you can think of. For example, we have installed a task force which is completely focused on getting the best people for our IT department. Of course, with supply being low and demand being high in the job market, you have to offer more attractive salaries among other benefits like flexible working hours. We have also clarified the roles and development paths within IT to offer perspective. Lastly, we emphasize the following whenever possible – our colleagues have the chance to be part of creating the new IT system for REWE Handel International which will be the basis for thousands of people in the coming decades. This is one of the biggest projects in Austria and an amazing challenge for motivated people who want to show their excellence and be part of an exciting new development. 

 

*The answers have been edited for length and clarity.

Thomas Zinniker: As a CIO, I Don’t Drive the Business, I Enable It

Lately, we have heard a lot about the evolution of the CIO role from IT leader to business leader, agent of change, and driver of new technologies. However, Thomas Zinniker, CIO at BKW, sees himself as an enabler of business. In this exclusive interview, Zinniker tells us about IT’s role as an organizational enabler, his thought process behind implementing the right technologies, emerging IT trends, and more.

 

Companies are under constant pressure to digitally transform their products and processes. As a CIO, how do you determine which digital tools and technologies bring value to your organization?

First of all, I would like to clarify something: BKW is not a tech company. The BKW Group is an international energy and infrastructure company that offers integrated solutions in the fields of energy, buildings, and infrastructure.

We distinguish ourselves in the market through services; technology is merely an important enabler.  First and foremost, we develop new services that meet our customers’ needs and define new ways of doing business with them. Then we consider which technology fits best.

Typically, we don’t go for the latest leading-edge technology, because that does not really help our customers. We focus more on proven technology. For which technologies are sufficient skills available? How reliable is the technology? Has it matured over time? That way, we cannot only count on it for the next 6 to 12 months but for years to come. Once we have developed a new business service, we will not have to keep replacing it.

Overall, we focus on technology which helps us to become more agile to allow fast integration of new channels and products. As a CIO, I would rather count on proven and reliable technology supporting our innovative business services. While experimenting with new products or customer interactions, we need to be on the safe side in terms of stability, reliability, and security. 

 

What are the key elements needed to build a successful IT strategy to drive business growth?

As a CIO, you need to understand what your business is doing, what drives your business, and which external factors are influencing it. Adapting to it means adapting modern ways to develop business services in a more agile way. An IT or business strategy doesn’t last for five to 10 years. The change cycles are much shorter. Therefore, being flexible and having the ability for quick changes is the most important skill. I’m not building an IT strategy based on the actual business strategy. I base my IT strategy on how the business strategy evolves because I do not know what will happen in five years.

That has been the biggest challenge for us in the past, and I think we were quite successful in mastering it. We were able to easily adapt to new business processes. For example, five or six years ago we introduced Office 365 and mobile working. There was constant pressure and questioning, “Why are you bringing in new tools? We will never need that.” When we had to send the workforce home due to the pandemic, everyone was amazed at how easily and trouble-free we could keep going. From an IT perspective, the beginning of the pandemic was a very relaxing time for me because we were prepared. That’s exactly what I’m continuously doing. I always look two or three years ahead of the business and try to anticipate what might come.

 

How has the CIO role evolved in the last two years? What are the common misconceptions about CIOs you hope to debunk?

No CIO role is the same. A few years ago, I was told that as a CIO, I have to drive the business, I have to change the business. Today I know, I’m an enabler for the business and that is completely different from being a driver. We started our cloud-first strategy in 2015, not because we wanted to be more tech or reduce costs. Our goal was to become more flexible. Many companies do not see IT as an enabler. Even though digitalization is on top of an executive’s agenda, the role of the CIO has not changed. If you want to be an enabler today, you would have had to start five years ago. Some things simply cannot be implemented in three months.

 

BKW strives to develop solutions to reduce CO2 emissions in the energy sector. From a CIO’s perspective, how do digitalization and technology lead to a sustainable future?

I think technology is absolutely key for a sustainable future, especially in automating and controlling energy consumption in a smart way. For example, centralized heating systems or air conditioning units that maintain certain temperatures regardless of occupancy are wasting energy, the smart way is to act on the effective need.

Technology is needed to make our infrastructure fit for the challenges that arise with the production and consumption of sustainable energy. In a smart building or environment, technology can do much more. Technology or digitalization is not a challenge, it’s actually the answer.

 

What are the top 3 emerging trends IT leaders should be aware of?

Trends are always coming and going. As an enabler, you don’t need to be on top of the trends. You can look at them and say, “Well, let’s see whether this trend will be still there in two or three years.”

Nevertheless, artificial intelligence is definitely an important trend at BKW because it is one of the key elements of a smart energy business. When it comes to AI the big question is: how do we adapt our skills and processes in order to have the right data at the right place? What roles and responsibilities can leverage the potential arising from AI? Thanks to public cloud, the technology is already there and improving every month. 

As BKW is an operator of critical infrastructure, the whole area of cybersecurity is an uphill battle. We have to continuously strengthen, monitor, and implement.  We are always up to date with the latest trends in cybersecurity and improve our infrastructure and platforms step by step. Although this is not an IT trend, I have to mention the disruption of the supply chain. We need to have different supply chain strategies in the future to ensure that we get the right technology in place, especially the hardware we need in critical infrastructure.

If you needed a spare part three years ago, it was delivered in two weeks. Today, you have to keep enough spare parts on hand for the next two or three years. Right now, we are in the process of restocking thousands of units for a big project. We ordered them last May – they are still not here.

 

What project or achievement are you most proud of in your time with BKW?

When I started at BKW six and a half years ago, we had around 3,500 employees. Now we have more than 11,000. The diversity of the company has also grown dramatically. In the beginning, it was a pure energy and utilities company. Today, we also offer infrastructure services, engineering services, building technology, and smart building services. 

 I am very proud to be working with my team to transform BKW’s IT organization in line with our decentralized approach.  As an energy provider, we had a completely centralized approach. Today, as an infrastructure company, our motto is: as decentralized as possible and as centralized as necessary. This means a complete paradigm shift, turning around our organization and its services.

Cost reduction is an important thing. Three years ago, every megawatt of electricity produced was a loss. Therefore, we had to dramatically reduce costs. With the help of IT, we reduced the cost by around 30% in the infrastructure area. However, increased flexibility and reliability made it much more secure. The public cloud project played a big part in this, helping us a lot to reduce costs and manage the transformation process.

 

*The answers have been edited for length and clarity.

Get your employees on board: The most important conditions for realising an innovative mindset.

Gjis van Zon, Innovation Consultant at Freshheads.

We all know change is necessary to remain relevant in a constantly changing world. And in the ideal situation, everyone within your organisation takes part in this important journey. But innovating requires a lot of your people. After all, it is pretty scary to deviate from the familiar path to do something you don’t yet know (very well). How do you get your employees and your organisation as a whole into the right mindset? And what is the best approach: to innovate in a fixed team or organisation-wide? With this article innovation consultant Gijs van Zon helps you to find your own way.

 

An underpinned foundation

“A misconception I encounter quite often is that companies think they have to innovate. Our competition is doing it, so we need to do it too – that sort of idea. This may be true, but innovating as an organisation is not a goal in and of itself. It is a trajectory that emerges in a logical line from the purpose for which your organisation was created.

If you innovate in this way, it’s easier to get your people on board. After all, you’re building on a story they already know, and that makes it less scary or strange. So, my advice is: start from the vision and ambition of your organisation and translate this into strategic goals and frameworks. What developments do we envisage in the market, what is our role in this, where do we see ourselves in three, five, or ten years? And who or what do we need to achieve that?

Share these frameworks in your organisation, so that everyone feels included and your employees feel part of the journey. What can I do or contribute to make this ambition a reality? What is my place in this vision? These are questions to which your employees are looking for answers. After all, everyone wants to do something that has value, and this is how you help them find that value (again). An added benefit: in this way, opportunities – regardless of the level or department of your organisation in which they arise – are also recognised and developed more quickly.”

 

Start small and communicate

“Change is not something you do overnight. Start with one specific goal and with a select group of people in your organisation. Choose low-hanging fruit; opportunities that are up for grabs in your organisation and that produce returns relatively quickly. Share your experiences, ask for input and allow other colleagues to contribute ideas to make it relevant to them. For example, provide demos of the experiments you’re rolling out and what you’ve accomplished with them. Show what was successful, but also certainly where the experiment showed that the idea had failed. Often, this is where the most interesting lessons are to be found.

I can hear you thinking: “But we want to see fast results everywhere!” You achieve that precisely by starting small. Believe me: small steps forward are the key to change in any organisation. Especially when you’re aiming for good and lasting results. Realise that this is necessary to bring about structural change in your organisation. You will see that this leads to more and more people in your organisation becoming enthusiastic about your new way of working. So, keep communicating. Take the people with you. Until it becomes commonplace for everyone.”

 

Choose what suits your business

“If you ask me, it works best to use your own people to make changes in your organisation. In fact, it ensures that you have and retain much-needed knowledge in-house. But where to start? Because yes, change is and remains scary!

Bringing in an outside party can be a great idea to kickstart your innovations. They have specific knowledge that may be missing from your own organisation at the beginning. But preferably choose a mixed form, so that you always keep track of how certain steps come about. At Freshheads, we do just that. For our clients, for example, we do interviews with the end users of potential digital services to find out their needs. Those conversations always include someone from our client. At a certain point, things change around. They do the interviews and we just help with the preparation. In this way, the client acquires indispensable knowledge directly and will be able to understand how results are produced and how they can be translated into the next experiment or prototype. Being fully in control as an organisation is the result. The next step? Carry on with the changes that have been initiated, with or without outside help – but above all with your own people.”

 

Gijs van Zon is an innovation consultant at Freshheads. Together with the client, he looks at whether everything is in place for innovation projects to succeed: the right people with the right expertise, the ability to scale up if it’s a success or to pull the plug in time if the project fails.

Siemens Mobility’s Bernhard Karollus: Mobilizing Digital Change Towards Hybrid Work Culture

At the heart of hybrid work culture and digital transformation in IT, CIOs play a pivotal role in nurturing these initiatives to ensure their organizations maintain consistent business growth in a volatile market. From data and analytics to cyber security and more, the CIO will push the Digital Strategy of organizations to the next level. 

As the Head of Regional IT EMEA2 for Siemens Mobility Austria, Bernhard Karollus shares with us his insights on digital transformations, post-pandemic growth, and the key technologies for organizations making the shift towards new work environments.

 
Want more insights from Bernhard Karollus? Join him and many other industry leaders in Management Events’ 600Minutes Executive IT event in Austria.
 

The Transition Towards Digital Transformation

Digital transformation and change culture continue to be the main focus for IT leaders across industries. The pandemic has shown that organizations that are agile enough to incorporate digital strategies while prioritizing flexibility will be the ones that survive.

For Bernhard, however, identifying the challenges shouldn’t be the focus. Instead, keeping the organizations focused on the big picture while understanding what it means to embrace change culture should be the priority of CIOs.

 

What remains as major challenges for companies in achieving digital transformation? How do you, and Siemens Mobility, approach these challenges?

 

Defining remaining challenges would mean we know a target state. I perceive this approach as wrong. We are playing the infinite game, tackling the challenges of today, realizing there are new ones just around the corner.

As part of Siemens, we are concentrating on the platform economy and digital ecosystems when looking at the very broad picture.

 

Are organizations still resistant to change? What can those in IT leadership roles do to nurture the culture of change?

 

Tough cookie, because there is no general response to this question. There is a wide range of positions towards change even within single organizations. 

Avoiding the view and prejudices of one’s own IT bubble helps to understand the pace that a specific organization can take when going through massive change. As a permanent activity, I like the approach of small life hacks to nudge diverse parts of the organization and single employees to embrace change.

 

New Work Culture and Hybrid Environments 

With over 60% of companies allowing or incentivizing remote work, it’s clear that the home office is here to stay. While there are still challenges in complete remote working, the idea of hybrid working culture is an area in which IT leaders need to consider seriously.

However, the transition towards new work culture comes with its unique pitfalls, and Karollus outlines the challenges and how Siemens Mobility approached the idea of a hybrid workplace environment.

 

What are the pitfalls the CIOs should be aware of when transitioning into and implementing new work cultures?

 

When the pandemic started, the challenge for IT was to act quickly and provide technology solutions. Implementing new work cultures is a different corporate challenge with employees and a complex mix of stakeholders involved.

Technology is part of the solution but considering the digital dexterity of your workforce, resistance to change, and close attention to the interests of other stakeholders should be carefully considered.

 

What was Siemens Mobility’s approach toward a hybrid workplace environment?

 

We are using a holistic new normal approach with our HR, real estate, IT, and EHS departments joining forces to provide a wide variety of components building the hybrid work environment of the future. It all started with top management attention when our CEO announced 3 of 5 days working outside of the office wherever legally possible. 

What should I add? Tone from the top plus all relevant organizational units working together simply is a successful approach.

 

Incorporating Emerging Tech and Modern CIO Traits

The journey towards a hybrid working world will require IT leaders to work hard to build and maintain team dynamics. At the same time, investing in tools that will help further strengthen their business strategy can go a long in establishing a solid foundation for a successful new landscape of work

From initiating small-scale PoCs to encouraging the adoption of emerging technologies, Bernhard shares his insights on how Siemens Mobility faced these challenges and what other IT leaders need to be aware of in their journey towards a new working world.

 

What are the key investments in emerging technologies that companies need to focus on in the transition towards hybrid work culture?

 

Companies should derive their investment focus from their business strategy using tools like technology radars and core technology definitions. Gladly, many technologies can be tested in small-scale PoCs or garage projects when looking further down the horizon, while others looking at industry or topic leaders can provide guidance.

There is only a very limited technology scope that Siemens in general is not active in when it comes to digitalization. Siemens Mobility is part of the Siemens innovation ecosystem and has defined corporate core technologies. 

 

What are the strategies for IT leaders to encourage team growth and collaboration while maintaining talent wellbeing in a hybrid environment?

 

There was never something like a one-fits-all solution in the productivity/wellbeing equilibrium. Even less, when it comes to growth and collaboration. Especially as managers of managers, IT leaders, in my opinion, are well-advised to be members or partners to decisions that influence the large picture of the new work environment, actively shaping it.

At the same time coaching your direct reports openly and inclusively, while carefully optimizing team structure will shape teams that grow and collaborate in a good way. 

A word of warning: all the teams within one’s organization are different, there can be conflicts between different areas of responsibility due to the more and more individual approach of leaders. These need to be sensitively managed or avoided.

 

Finally, in the post-pandemic world, what are the traits that CIOs and IT leaders should possess to lead the workforce and the overall organization’ into the new working world?

 

Closeness to all business and support functions units is key for sure. Being open and having a team that is open to challenges from whatever topic field will not only allow to lead the workforce into the new working world but also one’s organization.

And finally, nothing told us as the pandemic did, that continuous learning is key to overcoming the challenges from permanent change.