Gone are the days of the lone salesperson tackling every step of the funnel. Today’s tech solution providers face empowered decision-makers who research heavily before engaging with your team. This shift has fueled the rise of the Business Development Representative (BDR) function. According to Gartner, BDRs qualify leads and identify potential buyers, freeing up seasoned salespeople for nurturing and closing deals.
However, building and retaining an effective BDR team requires significant investment. Here’s the good news: there are practical solutions available to support or even replace your BDR function, ensuring a steady stream of qualified leads.
COLLABORATE WITH LEAD GENERATION PARTNERS
There are plenty of affordable lead generation tools on the market that provide basic contact information of prospects and nothing else – that provide little support for BDRs. Services like ME Matchmaking by Management Events offers a more sustainable option. This subscription-based solution acts as an extension of your sales and marketing team, focusing on the critical but time-consuming task of lead generation and qualification.
Here’s how ME Matchmaking can complement your lead generation efforts:
- Pre-Qualified Leads and Meetings: Forget the days of wading through endless unqualified leads. ME Matchmaking utilizes Management Events’ extensive network and industry expertise to identify companies with a strong fit for your ideal customer profile and connect you with the right decision-makers within those companies. Imagine having at least 25 meetings lined up with decision-maker prospects in just 3 months! This allows your sales professionals to walk into meetings confident that they’re speaking with the person who has influence on the buying decision.
ME Matchmaking is really good at finding these executives that are otherwise hard to reach. That’s why it’s been a very attractive service to us.”
Marketing Director, IFS Nordics
“With Management Events, we can really pinpoint the organizations we want to talk to and the people we want to meet.”
SVP of Sales and Marketing, Solita
- More Time to Pitch and Close: Sales teams typically spend about 2 hours and 45 minutes per day on selling. The rest of the time is spent on activities that don’t directly contribute to generating revenue (The Linq Group). ME Matchmaking can free up your sales team’s valuable time, allowing them to focus on nurturing qualified leads and closing deals. We go beyond just providing a prospect list. Our customer success managers (CSM) manage meeting logistics with those prospects, ensuring everyone’s calendars are updated. Plus, comprehensive onboarding will be provided so your team will be prepared for successful conversations. Our CSMs act as an extension of your team, ensuring prompt communication and maximizing the value of your interactions with decision-makers in our network.
“The meetings are booked in our schedule every other week, and we have time to prepare and do follow-ups. It allows us time to nurture leads.”
Business Development Director, Keto Software
- Continuous Lead Flow: Unlike traditional BDRs who may experience performance fluctuations, ME Matchmaking provides a consistent stream of qualified leads throughout the year, ensuring your sales pipeline remains full. We understand the importance of sales predictability, and our service guarantees a steady flow of opportunities to keep your team busy and hitting their quotas.
“Management Events is one of the networks we use as a first connector to meet the right people. It’s great that we can meet people all year long.”
Senior Manager, Field Marketing, Northern Europe, OutSystems
- Targeted Networking: In addition to pre-qualified meetings, ME Matchmaking grants you access to exclusive networking events with C-level decision-makers from top European organizations. These events provide a platform to showcase your expertise, build valuable relationships, and establish your brand within your target market. ME Matchmaking goes beyond simple lead generation; it fosters strategic connections that can lead to long-term partnerships.
“[ME Matchmaking] is capable of providing really good quality meetings and then top it off with physical events. It‘s a very good recipe for success.”
Country Manager, Finland & Baltics, Trend Micro
BUILD A WELL-ROUNDED SALES STRATEGY
ME Matchmaking integrates seamlessly with your existing sales and marketing efforts. It’s not just a replacement for BDRs; it’s a powerful tool that complements your entire lead generation strategy.
Whether you have a dedicated BDR team, a marketing-driven approach, or a combination of both, ME Matchmaking can significantly enhance your lead generation efforts. If you have an existing BDR team, ME Matchmaking can act as a force multiplier, supplementing their prospecting efforts and increasing the overall lead volume. For marketing-focused organizations, ME Matchmaking can bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) by ensuring those leads are sales-ready and connected with the right decision-makers.
”ME Matchmaking has been one of our absolute best lead sources.”
Marketing Director, IFS Nordics
ME Matchmaking can step in and assist in the following stages of the sales funnel:
- Initial Prospecting: Define the right decision-makers and their contact details – all that is left for you is pick the prospects you would like to meet from the available list.
- Insights: Identify their focus areas and pain points to make sure they align with your solution.
- Contacting for Meetings: Get in touch with decision-makers and schedule meetings on your behalf.
“ME Matchmaking is a good addition to our existing sales tactics.”
Head of Sales, Consileon
THE POWER OF PARTNERSHIP
In today’s competitive landscape, time is your most valuable resource. ME Matchmaking allows you to focus on what they do best: closing deals. With a steady stream of pre-qualified leads, access to exclusive networking events, and brand-building opportunities, ME Matchmaking empowers your team to achieve new levels of sales success.
“ME Matchmaking has given us a new way of connecting with our target audience. On top of the virtual 1-to-1 meetings, the in-person events give us good opportunities to meet people face to face and have a more personal conversation.”
Field Marketing Manager Benelux, Nordics, Israel; Boomi