Data Fabric – Securing Your Flexibility and Freedom to Choose

A Data Fabric delivers the right data and applications to the right place, at the right time, and with the right capabilities. You are in control of your data and can keep it safe no matter if your workload is running locally, hybrid, or cloud based! You have the flexibility to transition into a hybrid, multi-cloud setup that suits your business and the freedom to choose the right service to any given workload – now and in the future. 

 

Your data—where, when, and how you need it! 

For nearly three decades, NetApp has been focusing on innovations enabling customers to build stronger, smarter, and more efficient infrastructures. The objective being delivery of the right data and applications to the right place, at the right time, and with the right capabilities. When it comes to your business, we’ll meet you at your level and explore where you want to go, and then help you get there with a data fabric designed for simplicity and agility. 

 

What is Data Fabric? 

In 2016, Dave Hitz, co-founder of NetApp, went on stage at NetApp Insight and introduced a new term: Data Fabric. It wasn’t a product, there were no deliverables, but it was a philosophy that NetApp was going to live by in the development of its new and existing products. 

He said that most new workloads were going to be cloud-based (but not all), and that while it’s really easy to deploy and destroy workload instances in the cloud, those workloads are useless unless they have relatively local access to the datasets required to achieve business outcomes. 

Any doubts about the cloud being production-ready had been clearly vanquished as AWS and Azure had already grown into behemoths, with each introducing new services seemingly every day. 

A few years after this announcement, it seemed that “Data Fabric” was going to be this overall term that fell into the category of “marketecture” — just a cool term with no real meaning or implementation. 

 
 

So what is the Data Fabric now?

NetApp has created a foundational delivery architecture for workloads and their data. This is unique as everyone else in the industry focuses on one or the other. Customers can provision, manage, and run production, development, or test application instances in the place that makes the most sense at that time. This has a tremendously positive impact on a data-driven application development and execution workflow, as organizations look to the cloud for their “use-as-you-need” compute farms.  

When you consider that according to IDC, the amount of data stored globally will grow from ~40ZB in 2019 to 175ZB in 2025, with 49% of that data stored in a public cloud, it’s clear that two things are true: 1) there’s going to be a ton of data in the cloud, and 2) there’s going to be a ton of data still resident in data centers.  

These datasets will consist of millions/billions (or more?) of files (or objects), with capacities already exceeding the petabyte range. Moving datasets of that sort around by scanning filesystems is simply not possible. 

At the core of the NetApp Data Fabric lies NetApp SnapMirror technology. SnapMirror allows you to efficiently move data from place to place in a way that makes the number of files irrelevant, without the need for third-party replication software or appliances that introduce high rates of failure and even higher skill requirements for administration. 

NetApp redeveloped SnapMirror at the beginning of the Data Fabric movement to open it up to other platforms such as S3 to expand the Data Fabric to as many use cases as possible. 

NetApp Cloud Volumes ONTAP has allowed customers to achieve much faster analytics results using lots of ephemeral cloud compute, leveraging data that resides primarily on-premises, and employing the Data Fabric to get that data into the cloud. The customer remains at the top of the food chain, as opposed to customers who get disrupted because they still cling to the traditional (read: slow and frustrating) 100% on-premises method of application delivery. 

If your organization is looking to achieve new or faster data-driven outcomes, it is imperative that you settle on a foundational architecture that not only gets and keeps your dynamic data in the places where you’ll be achieving those outcomes, but also brings your scaled applications to bear on that data to realize true acceleration. If you do your research, you’ll find that NetApp has led in this space from the onset and is so far ahead in its capabilities that you’ll want to grab onto the NetApp Data Fabric, hold tight, and get ready for a wild ride. 

 

Read more about NetApp’s approach to securing your flexibility and freedom to choose with a Data Fabric here and let’s connect on how to reach the Data Fabric strategy you need.  

 

Top 3 Challenges of Digital Transformation: How Can You Overcome Them?

Once viewed as a buzzword, digital transformation is now a non-negotiable element of business continuity. The International Data Corporation predicts that digital investments will make up more than 50% of ICT investments by 2024 and will be a large part of 2022’s global economy.  

The digital transformation journey does not come without challenges. According to Gartner, the shift to digital is taking organizations “at least twice as long and costing twice as much as they originally anticipated.” In this article, we explore three of the biggest challenges of digital transformation and effective ways to solve them.  

 

Challenge: Change-resistant culture and mindset

In the process of digitizing tools and processes, culture and mindset tend to be overlooked. In fact, change management and digital transformation are greatly intertwined. However, implementing change in an organization is difficult, with 70% of change management initiatives left unachieved. The main reasons behind this are failure to explain the purpose of change to employees, poor understanding of stakeholders and not voicing uncertainties. In addition to legacy issues and inadequate resources, poor change management may hinder any progress in the digital transformation journey.  

Solution: Build a digital transformation leadership team

As the Chief Digital Officer (CDO) of FLSmidth, Mikko Tepponen says that he is expected to be a catalyst for change as well as a technology leader. Organizations amid digital transformation should expand their C-suite to include a CDO role to ensure business goals are aligned with digital transformation initiatives. Tepponen also mentions that “it becomes a challenge if there is no clear focus on harmonizing your processes”, especially in large companies where there are different ways of working. Therefore, it is imperative that employees and stakeholders are involved in the digital transformation model from the start.  

 

Challenge: Talent shortage

The constant development of digital technologies has resulted in a lack of professionals to realize digital transformation strategies. Finding the right talent has become a common digital transformation challenge. In our trend report, Digital Transformation Investments 2022 and Beyond, 66% of respondents highlighted difficulties in hiring the right talent to fill the digital skill gap. The latest research by Ranstad also supports this finding, with 50% of surveyed employees unsure of the skills needed in a rapidly evolving workplace.  

Solution: Train and retain existing employees 

C-suites must rewire their efforts into reskilling and upskilling programs. Leaders can do an analysis of available digital talent and deploy those with tech skills to essential key roles while training them to further advance their competencies. Furthermore, organizations must always anticipate shifts in technology and be aware of emerging topics to be included in employee training sessions. Petra Ålund, Head of Technology at SEB, shares that the company often collaborates with educational institutions to inspire employees and develop their skills. “We offer mentor programs, volunteer programs, job-shadowing and internal gigs where employees can work in different parts of the bank for short periods of time,” Ålund adds.  

 

Challenge: Security worries  

While data is an organization’s biggest asset in an increasingly digital environment, it is also their biggest liability. Today’s businesses are more vulnerable to cyber risks; and cyber criminals are carrying out more complex attacks. Unsurprisingly, cyber threats were named the biggest external challenge in the transition towards digitalization, according to 58% of our surveyed digital leaders

Solution: Foster a security culture  

It is not enough to have cybersecurity systems in place to prevent hacks and data breaches. The path to maximum security starts with building a strong security culture in the workplace. According to Magnus Solberg, VP & Head of Security Governance at Storebrand, “a secure employee is a low-risk employee.” Solberg began working on the company’s security culture program six years ago, and now have “various security tools that help create more individually tailored training programs.”  

As cloud computing platforms play a big role in data storage, organizations should choose a cloud provider carefully. Daniel Melin, Strategist at Skatteverket, advises: “When evaluating security, the customer needs to take the whole spectrum of security into account; physical, IT, information, legal and political. Security is like a chain and every link has to be evaluated.” 

 

Facing the challenges of digital transformation is an ongoing but worthwhile process. Digital-first companies earn improved customer experience, richer data; and increased innovation — three ingredients for a sustainable and successful business.  

The Retail Landscape in 2022: What’s in Store?

Consumer shopping habits have changed drastically in the past two years. Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022?  

 

Shifting Consumer Priorities and Habits 

Customer personalization 

According to Gregory Ng, CEO of Brooks Bell, today’s customers want to connect with their favorite brands smoothly on their own time. As more retailers provide an omnichannel experience, customers expect to receive quick, responsive, and personalized engagements throughout their buying journey. Several initiatives brands have taken include offering personalized product recommendations based on previous purchases, designing quizzes to ensure the product is tailored to individual customer needs, and gifting customers coupons during their birthday month. Whether retailers have a presence online, in-store, or both, a personalized shopping experience yields positive results. A study by Boston Consulting Group found that customers who experienced high personalization were 110% more likely to add more items to their carts and gave higher net promoter scores.  

Sustainability

Results from PwC’s December 2021 Global Consumer Insights Pulse Survey shed light on the increasing influence of sustainability on purchasing decisions. Consumers have become more eco-friendly compared to six months ago, and 51% of respondents take sustainability into consideration when buying a product, alongside pricing and convenience. Retailers are responding accordingly, introducing greener products, processes, and services. At Systembolaget, more organic products in climate-smart packaging are on their shelves due to customer demand. “It is about designing your channel and products in the most sustainable way and thinking it through from start to finish,” says Systembolaget CEO, Magdalena Gerger. A growing number of companies, from fashion to furniture, are also embracing the circular economy to reduce waste and extend product lifecycles.  

Smartphone shopping

Smartphones have made the online shopping experience seamless, accessible, and convenient. In PwC’s December 2021 Global Consumer Insights Pulse Survey, 41% of respondents state that they shop daily or weekly on their smartphones. For e-commerce sites and retailers, websites and apps are their shopfronts and they need to be mobile-friendly to boost sales and engagement. As smartphone usage is high among consumers, retailers must rewire their marketing efforts for the highest visibility in a mobile environment.  

 
Seize networking opportunities with Europe’s top retail leaders at IndustryForum Retail in the Netherlands.
 

Rethinking Retail Marketing Strategies 

An optichannel approach

Retailers who want to elevate customer experience levels should consider an optichannel strategy. By enhancing existing omnichannel marketing with statistics and user insights, retailers have a strong framework to improve automation, resource allocation, and communication with customers. The transformation from omnichannel to optichannel can be made possible with immediate steps such as mapping out customer journeys, quickening social media response time, and repurposing content.  

Customer data utilization

The more consumer data retailers collect, the better it is for business. But where should brands draw the line? Data privacy and protection must always be a priority for retailers and they need to strike a balance between collecting the data needed and making customers feel safe. However, finding this balance may be challenging with Google’s decision to end third-party cookies by 2023 and Apple’s new privacy policies. Retailers will now have to find creative ways to collect and leverage first-party data for marketing purposes.  

 
Join now: Learn about the newest tech in retail at our exclusive events, StrategyForum Retail and E-commerce in Denmark and European StrategyForum Retail in the Netherlands.
 

2022 Technology Trends in Retail 

AR and VR 

Augmented and virtual reality technologies provided solutions to create in-person shopping experiences during a time when customers preferred not to leave their homes. Fashion and beauty retailers were quick to adopt AR and VR, allowing customers to virtually try on their products before buying. Earlier this year, H&Mbeyond announced their collaboration with NeXR Technologies to develop a virtual fitting room. A personal avatar of a customer is created with the help of body scanning, giving them the freedom to adorn their avatars in different outfit combinations on an app before committing to a purchase. Virtual fitting rooms have the potential to increase online conversion rates and reduce returns

Sensor technology

The ubiquity of smartphones has paved the way for sensor technology in retail. This technology is a game changer for physical retailers where consumer data collection is slower than their e-commerce competitors. With sensor technology, physical retailers can gain valuable customer information to enhance experiences and improve marketing efforts. For instance, scan & go apps allow customers to purchase and pay for items on their mobile phones, making their shopping trips fast and secure. Retailers can also install sensor technology inside store floors to track customer paths and determine the most-visited aisles and shelves.  

Headless commerce  

This system gives brands the flexibility to build composable and customizable applications to fulfill their customers’ needs. Companies that embrace headless commerce can launch and optimize new updates quickly as the front-end and back-end of an application are separated. Furthermore, headless commerce ensures the compatibility of a brand’s website across all viewing formats and devices. Even without a huge budget and experienced development teams, companies can utilize these headless commerce solutions to modernize their shopping platforms.

 

As the retail and e-commerce space gets more crowded, brands have to consistently find innovative ways to stand out and remain profitable. Leveraging the right technology and strengthening customer relationships are the building blocks for a resilient and sustainable retail business.  

What Does the Future of Cloud in Europe Look Like?

Cloud technologies have been catalysts for growth, innovation and agility for data-driven organizations across Europe. How do IT leaders ensure that their organizational cloud-based environments are scalable, effective and comply with relevant data privacy regulatory laws?  

Daniel Melin, Strategist at Skatteverket; and Kaj Kjellgren*, Senior Network Architect at Netnod Internet Exchange; help us navigate the current volatile cloud landscape and provide answers to important questions on cloud security, compliance, and challenges. In addition, we hear about the roles they play in the highly anticipated and talked about cloud project, Gaia-X.  

 

How can businesses ensure effective cloud data protection?  

Daniel: Customers need to choose cloud services that are sufficiently secure for their information. When evaluating security, the customer needs to take the whole spectrum of security into account; physical, IT, information, legal, and political. Security is like a chain and every link has to be evaluated

The Swedish Tax Agency has established a cloud center of excellence consisting of experts in IT security, legal, data protection, document and archiving, physical security, procurement, and architecture to make sure that all aspects are looked at before a new cloud service is enabled for users. 

Kaj: Protection of data must be based on an initial categorization of the data itself and identification of requirements on each data element. Not every piece of data requires the same protection. Of course, there are legislations and traditional security requirements that have to be followed.

For information security, this normally comprises availability, correctness, and confidentiality. If you start from zero, orchestrated microservices are the easiest way of ensuring adequate protection using the zero trust concept to isolate the various containers touching the data. Once again, this has to be according to the defined requirements for each data element. This orchestration, often called cloud, can be self-hosted or hosted by third parties, just like any service an organization needs.  

 

What are the biggest challenges concerning compliance with cloud data protection regulations and laws? 

Daniel: There are direct challenges with laws like the Swedish Public Access to Information and Secrecy Act (offentlighets- och sekretesslagen) and the GDPR. Both are challenges for Swedish public sector customers today. However, the Protective Security Act will be the hardest law to comply with, especially when a non-Swedish cloud provider has access to huge amounts of aggregated information. 

Kaj: The main legal challenge for any IT-related issue since 1990 is that legislation is different in different jurisdictions. The market economy pushes for large specialized organizations, services, and products that are bigger than any jurisdiction. This has hurt the flow of money and created tax havens for a number of years. A similar situation now exists for services. 

Those rules made by politicians with imaginary borders do not comply with the foundation of the Internet, which was made by technicians and engineers to be open, free, and unlimited by country borders between jurisdictions. On top of that, no single economy today is large enough to produce services for that economy alone without having to scale impact price for production. 

 

Tell us about your role in the Gaia-X project. 

Daniel: The Swedish Tax Agency currently has an assignment from the Swedish government to monitor Gaia-X. That work includes talking to all relevant stakeholders, gathering information, presenting at conferences, and taking part in the Swedish hub. We are positive about Gaia-X and what it brings to the table. 

Kaj: Netnod is one of the founding members of Gaia-X in Sweden, and together with similar organizations helps with basic services like transport which are needed for players higher up in the value chain. We are currently most active in the Sub-working group Interconnection & Networking which lies under the Architecture Workgroup within the Technical Committee under Gaia-X AISBL. 

 

What role does the human factor play in cloud security and vulnerability? 

Daniel: The human factor is as relevant as always; I don’t see that cloud services create any particular new challenges. However, a successful breach of a hyperscaler yields an extreme effect due to its size and storage of aggregated information. 

Kaj: When implementing any kind of service, there are many different kinds of threats where insider actions, both mistake or intentional, are included. This is where a proper orchestration of microservices using zero trust comes into play. The integrity of a pod managing certain data is important so that it is self-contained and secure regardless of how an attack against the data is designed. One never knows the goal of the attacker, so second-guessing detailed attack scenarios is always doomed to failure. There are always unknown unknowns.  

Most cloud services are provided as unmanaged components, pieces of a bigger puzzle, regardless of whether the cloud is self-hosted or not. The engineers at a company have to create a functional workflow that creates, configures, and secures solutions based on these pieces. This is both a big risk and a safety net, since a lot of people don’t fully understand the complexity of said services and tools, and don’t understand what needs to be secured or how. That being said, those tools are built to be robust and not expose users to dangerous or even impossible configurations. 

 

What areas should organizations consider when choosing a cloud service provider? 

Daniel: One of the biggest concerns today is that cloud service providers have to adapt better to customer needs. Currently, there are a handful of providers offering a one-size-fits-all model. It is certainly a cost-effective model, but the price tag on the invoice does not tell the whole story. The legal implications when using cloud services based in countries with extraterritorial legislation will be an ongoing issue. 

Kaj: Categorization of information must take place, followed by an analysis of what requirements there are in each category. The requirements have to take both legal and security (availability, confidentiality, and correctness) aspects into account. In some cases, there is a balance between goals where the so-called risk appetite is to be decided upon. Be aware of benefits and risks, and make sure you avoid creating solutions where there are too many unknown unknowns.  

 

What are your predictions for cloud trends in the next five years?

Daniel: We will see a market with more cloud providers, from small to hyperscalers, which will provide cloud services that fit different customers. The American hyperscalers will continue to license their technology to other cloud providers. Laws and regulations related to national security will be broader and will affect both cloud providers and customers more and more. The effects of geopolitics will be worse over time and the EU will follow China and USA in being more protectionist. 

Kaj: We see more legislation, specifically in the EU, that isolates the EU from the rest of the world. This will create more borders that force us to use different solutions for different jurisdictions. What we instead need to do is harmonize the laws and regulations in different jurisdictions with each other so the market for IT-related services will not be as fragmented. We are close to a situation where we have serverless environments, with only pods managing information. Everything is orchestrated by mechanisms that understand both information and the policies applied to the information. 

 

The answers have been edited for length and clarity.

*Part of Kaj Kjellgren’s answers were contributed by his colleagues at Netnod: Mattias Ahnberg, Head of Architecture & Development; Patrik Fältström, Technical Director & Head of Security; and Christian Lindholm, Head of Sales and Marketing & Senior Product Manager

Sofia van Berlekom: Why Risk Management and Business Continuity Must Exist Together

The last 18 months have been synonymous with risk and uncertainty. More organizations are pushing risk management initiatives to the top of their agenda to prepare for unprecedented threats in the new world of work.  

In this article, we share highlights from our conversation with Sofia van Berlekom, Risk, Business Continuity and Compliance Director at AstraZeneca Sweden Operations; on emerging risk & compliance trends, effective risk & compliance communication and the importance of risk management in business continuity.  

 

Risk as a Vital Process in Business Continuity 

An effective risk management system not only protects an organization, but helps in recognizing new market opportunities. According to van Berlekom, “The pandemic has taught us that we have a lot of common risks and compliances regardless of business sector. But there are opportunities as well, not just risk and compliance issues that have emerged.”  

Risk management is one of the most vital processes companies can do, allowing them to be prepared and mitigate whatever they can in a proper fashion. “Business continuity and risk are linked from a risk perspective, and you know what to focus as resources never are unlimited.,” van Berlekom says. When it comes to allocation of resources, she stresses that “it’s also about priorities, and not wasting resources on something that is not needed.” 

A high level of organizational flexibility is needed for viable business continuity, especially in the wake of a global health crisis. “With the pandemic hitting hard, it was important to be agile and be able to think differently,” van Berlekom says. 

 

Communication Challenges in the Risk Space 

NAVEX Global predicts a rise in Chief Risk Officer (CRO) or Chief Risk and Compliance Officer (CRCO) appointments in the next few years. More organizations will have a more holistic risk management strategy, integrating compliance, IT, operational, reputational, third-party, and ESG practices. The success of this rests heavily on effective communication and van Berlekom says it’s much broader than the 3LoD.  

Communication around risk is difficult because it’s a specialized area. It’s also an area which is very general and generalized in the everyday life of people.” There is difficulty speaking the right language that can be understood company-wide. “It’s quite easy to get people confused when you’re talking about business risks compared to the general risks people encounter in their everyday life,” van Berlekom states.  

Risk & compliance managers on all levels need to practice good oversight without getting lost in the details,” van Berlekom adds. In risk management, a big communication challenge is to find that balance and ensure employees understand “what they can do and what they are obliged to do.” At AstraZeneca, risk identification and risk discussions are incorporated into the tier structure. Regular meetings are held where questions such as “Has anybody seen any risks?” and “Are there any risks that should be mitigated?” are commonplace. Risk awareness at all levels of an organization will improve decision-making and support a culture of innovation. 

 

Effective Digital Tools in Risk & Compliance  

The shift towards cloud technology has resulted in an exponential increase in data. There is a high demand for trusted data for compliance purposes in addition to real-time data to deal with unexpected events. Therefore, companies need to have a good grasp of technologies that can help them understand and interpret important data about potential risks. Another use of digital tools in the risk space is to increase transparency, according to van Berlekom. 

Here are the top technologies used in risk & compliance: 

  • Robotic process automation (RPA) is helpful in automating rules-based GRC processes. With RPA, all business tasks can be managed through a single device, effectively facilitating compliance.  
  • Advanced data analytics in risk data management is useful for predicting, measuring and reducing risk. 
  • AI and its subsets — machine learning, and natural language processing — can be applied to large data sets to help find indicators of known and unknown risks
 

Risk & Compliance in 2022

The digital world presents a lot of threats such as cyber threats and information threats,” van Berlekom says. It is no secret that the remote working environment brought IT risks such as data breaches, policy violations, audit failures, and third-party risk to the GRC space.  

Therefore, it makes sense that cybersecurity is now weaved into an organization’s risk management strategy. “At AstraZeneca, digital threats and cyber threats are a part of our risk landscape. We also have the IT department connected to the global operations network, which means that it is a natural part of the risk discussion,” van Berlekom states.   

In addition, van Berlekom says that the effects of the global political landscape should not be underestimated, as they can impact an organization’s operations and value chain. Moving forward, companies must be aware of the latest developments in today’s geopolitical environment and the possible regulations and enforcements that will follow. Risk & compliance officers must also extend their expertise to supply chain teams to build a strong supplier risk management strategy.  

 

Risk management professionals will play a key role in creating future-proof business continuity plans alongside C-level peers. As workplaces continue to evolve, risk & compliance initiatives will remain a priority as organizations find new and innovative ways to do business. 

Gunnar Hagman: Digitaliseringen avgörande för miljö- och hållbarhetsarbetet i byggbranschen

Det har gått snart fem år sedan Gunnar Hagman tog över posten som VD för Skanska Sverige, när han i slutet av 2016 efterträdde Pierre Olofsson. Som ansvarig för ett av Sveriges största byggföretag ser han inte bara till att man bygger säkert – utan strävar även efter att få med hållbarhetsaspekten i alla delar av verksamheten. Digitaliseringen underlättar det arbetet. Men det finns även utmaningar på den fronten – inte minst när det kommer till lagstiftningen menar han. 

 

Hur kommer byggnads- och konstruktionslandskapet att se ut efter pandemin tror du? 

Det är en spännande fråga. Något som har stuckit ut är att bostadsmarknaden varit överraskande stark ända sedan förra sommaren. Det är kanske först nu som vi ser att det planar ut något. Troligtvis börjar fler och fler personer att lägga pengar på andra saker än sitt boende. Man kanske vill återvända till jobbet och spenderar inte lika mycket tid hemma. Därför svalnar bostadsmarknaden av litegrann och blir lite mer “normal” nu när pandemin klingar av.  

Sedan har många kommuner och regioner haft ansträngda finanser och fått statligt stöd. Inte bara i Sverige utan även i andra länder. Även detta måste trappas ner och då finns en risk att det kan bli en tuffare marknad. Men – alla prognoser pekar på att det blir en ganska stark ekonomi generellt i samhället och även för vår bransch. Så jag skulle säga att det ser ganska positivt ut.  

 

Efterfrågan på smarta byggnader ökar som svar på behovet av mer hållbara bostadsutrymmen. Vilka smarta byggtrender kan vi förvänta oss 2022? 

Om vi tar bostäder som exempel tror jag att fler och fler insett att man kommer att spendera mer tid hemma och jobba hemifrån i större omfattning än man har gjort tidigare. Det gör att kravet på att hitta en avskild arbetsplats i sin bostad kommer vara något man värderar högt. Givetvis ställer det krav på bra teknik likt fiberuppkoppling som man har i de flesta projekt idag.  

Tittar man sen på kontorsbyggnader tror vi på Skanska att dessa också kommer spela en viktig roll framgent, men det kommer att vara utmanande som företag att skapa samma “sköna känsla” som det är att vara hemma. Arbetsplatsen kommer att behöva vara mer som en magnet. Trevlig, energigivande, och kreativ. Mer av en mötesplats än bara ett skrivbord att sitta vid. Det är inte minst viktigt för att kunna attrahera de smartaste och bästa medarbetarna.  

Sen är det klart att hela digitaliseringsprocessen är i en form av brytpunkt nu, något som startade innan pandemin. Det har varit mycket förberedelser för smarta byggnader och göra de mer integrerade med datorverktyg. Det tror vi kommer att ta fart nu på allvar. Tekniken är så pass billig och datakraften så pass stor. Det finns även exempel på techjättar som investerar stora pengar i byggsektorn. 

 

Vilka är de viktigaste utmaningarna för bygg- och fastighetssektorn när det gäller just hållbarhet. Vad är förhållandet mellan digitalisering och hållbarhet?  

Man får se lite på kort och lång sikt när det gäller hållbarhet. Vi har satt som mål som många företag att gå ner till noll klimatpåverkan till 2045 och en halvering till 2030. Den planen bygger bland annat på att vi måste minska CO2-påverkan av stål, cement och fossila bränslen. Just cement har blivit en aktuell fråga i Sverige under sommaren som många noterat med Cementas tillstånd som nekades i Mark- och miljööverdomstolen. Det tycker jag var mycket tråkigt eftersom jag vet att Cementa fortfarande har höga ambitioner när det kommer till koldioxidneutral tillverkning av cement på Gotland.  

Cement står kanske för en tredjedel av alla utsläpp i Sverige i byggbranschen som helhet. Om vi tvingas köpa den från länder likt Kina, Turkiet eller Algeriet som verkar vara enda alternativet, ja då kommer utsläppen att vara större än de är idag. På kort sikt är jag lite bekymrad måste jag säga. Det är ganska tydligt att vår miljölagstiftning troligtvis behöver ses över och reformeras. Vi behöver göra en väldigt dramatisk omställning till grön produktion av stål, elektrifiera mer och bryta exempelvis kobolt som kan användas i batterifabriker. Alla inser efter FN:s senaste klimatrapport att tiden är knapp. 

Just när det gäller klimatet skulle jag säga att digitalisering är en förutsättning för att kunna uppnå en väldigt låg klimatpåverkan. Det är helt avgörande med ny teknik om vi ska kunna göra medvetna och kvalificerade val av material och produktionsmetoder. Inte minst för att få beslutsverktyg som gör att vi kan fatta vettiga beslut och därmed en låg klimatpåverkan. 

 

Skanska banar väg för hållbara lösningar inom byggbranschen. Är företaget på väg att nå sina hållbarhetsmål om koldioxidneutralitet innan 2045? 

Jag tycker att när det kommer till de delar som vi kan påverka själva ser vi en väldigt bra utveckling. Då tänker jag på sådana saker som att om vi har möjlighet att välja fossilfritt bränsle, ja då gör vi det. Den utvecklingen går ganska snabbt och vi har fler och fler kunder som kräver detta också. När det kommer till stål respektive cement är vi beroende av materialleverantörerna. I Sverige har vi två stora företag som vill tillverka koldioxidneutralt stål. Både HYBRIT som är ett samarbete mellan LKAB, SSAB och Vattenfall och H2 Green Steel som är ett fristående privat företag. Jag tycker det är jättespännande. Till 2045 är min förhoppning att vi kan ha fossilfritt stål till byggindustrin och att vi även kan återvinna material i en mycket större omfattning likt beton. 

Cirkulärt byggande är en superviktig del och jag tycker det går framåt. Vi har våra första helt klimatneutrala bostäder som vi har sålt i år och vi har startat ett nytt kontorsprojekt i Malmö i Hyllie som också är helt koldioxidneutralt räknat enligt vår livscykelanalys som bland annat bygger på att att tillverka solenergi i det här fallet i de här projekten som neutraliserar de utsläppen man har åstadkommit under själva byggprocessen. Vi försöker även jobba med att minimera vår påverkan ytterligare så klart genom smarta materialval och partnerskap med en del leverantörer av material. Och givetvis vill vi ha fler kunder som ställer tuffa krav på oss och som gärna vill utveckla klimatneutrala byggnader tillsammans med Skanska. Vi gör inte det här helt själva – det är en insikt som vi har.  

 

Det låter verkligen som att det går framåt och att framtiden ser positiv ut. 

Man måste vara positiv tycker jag. Man får inte blunda för att det finns utmaningar längs vägen som är ganska stora. Men redan idag finns de tekniska lösningar som krävs. Sen är frågan mer om vi kommer att hinna ställa om i den hastighet som krävs. Jag är själv personligen bekymrad och många med mig så klart. Det känns som att klimatförändringarna går fortare än vad forskare och experter har trott i sina scenarier och det känns bekymmersamt. 

Magnus Solberg: Does Your Organization Have a Robust Security Culture?

Hybrid work models and digital device dependency have greatly increased an organization’s susceptibility to cyber attacks. As these attacks become more intense and complex, cyber resilience and awareness are critical. We speak with Magnus Solberg, VP & Head of Security Governance at Storebrand, on his experience building the company’s security culture, the link between cybersecurity and risk management, and more. 

 

How are cybersecurity and risk management connected in today’s organizations? 

Cybersecurity and risk management are at this point deeply intertwined. In almost every industry, cyber risk is in the top three categories of both operational and business risks. This is because nearly all critical assets are now digital. Of course, this leads to an enormous number of risks that an organization didn’t have 20 years ago.  

Unfortunately, the sheer speed of this development has caused difficulties for a lot of organizations. This goes down to simple things like definitions of risk, and of static policies and processes. Many governance structures are not rigged for disruptive change, such as “new categories of threats and risks.” I think that anchoring the understanding and competence necessary to include cyber in broader risk management is also a challenge. Beyond tech companies, it’s a fact that the board of directors and to a certain extent, C-suites, do not include technologists, which slows down the adoption of modern risk management. Cybersecurity and risk management are very connected but there is still a long way to go to make them as connected as they should be. 

 

What makes for a robust risk culture beyond the traditional 3LoD? 

As I see it, organizations often put too much emphasis on having a formal three-part structure of control and reassurance, and far too little emphasis on building an actual culture that identifies and steers risk as part of its DNA. Of course, building a strong culture of security and implicitly, a risk culture – means including all employees, from the CEO to the bottom-rung shift worker, from the service partner to the short-term consultant. Including all the human risks and employees are key to making an actual risk-based culture.  

You need to really engage the human factor by having a bottom-up approach that enables your employees to think and act in a risk-based approach as a reflex. This can be done by teaching them about threats and potential consequences by training them to perform not only ad hoc, subconscious risk assessments, but also give them the tools to perform more structured and documented assessments – mental tools as well as strong policies and guidelines, and the proper software tools. In my opinion, building a robust security culture is both dependent on and a fundamental ingredient of building a robust risk culture.

 

What are the most effective digital tools and technologies in risk management? 

Can I answer PowerPoint and Excel? Or even the good old whiteboard? [laughs] Of course, I’m only partly joking because I think the biggest revolution in the last couple of years has been the way home officing has exploded the way we utilize collaboration platforms. At the same time, these platforms were forced to provide more robust solutions for things like proper access control, document or file revision history, classification, and of course, API connectivity to other tools. This means that we can get a lot of what we need in terms of managing risks.  

Workshops, creating assessments, performing audits, and even tracking remediation can be done via these platforms. We can use everything from OneNote to the tired but time-tested spreadsheets without losing control because it’s all protected, indexed, and searchable. That being said, I still see the need for a proper enterprise risk management tool that tracks risks, makes people accountable and responsible and of course, pleases our auditors. Exactly which technological solution or which software that should be, I don’t really have any strong opinions about but there are a lot of good ERM tools out there. 

 

Do you think employees are the weakest link when it comes to an organization’s level of cybersecurity? 

It’s irrefutable but it’s the wrong way of looking at it. People are not a simple chain in a link, people are at the nexus of it all. The only reason why we have cybersecurity issues is that there are people out there who are after either stealing, changing, or making information unavailable. No company was ever created simply to be secure: We exist to create services or products for people, and there are people out there who want to benefit illegally from that. Some experts like to say that people are the weakest link, but so is technology. People are the ones configuring that technology or using that technology wrong. Some even have the hubris of buying their way into security, which is equally a weak link. I think putting the blame on people for poor security is misunderstanding the issue completely. You can’t have security without people. But then again because of people, we need security

 

What were the biggest challenges during the implementation of Storebrand’s security culture program and how did you overcome them?   

We’ve been at it for six years and we started very much from scratch. When we started, there was nothing in terms of security awareness training, much less a security culture program. There were several challenges that had to do with mid-management buy-in. Although we did have support from the top management, we were also not given an adequate budget or allowed to make the training portion of the program mandatory. The latter made it especially hard to motivate our mid-level managers to introduce this training to their employees. Mid-level management is all about delivering results and eating up their time and resources does not land you on their friend list.  

So, it did take a lot of time and dedication to make them understand that a secure employee is a low-risk employee. As soon as we reached that turning point, it was immensely satisfying, because mid-level managers are key to enhancing the security message to all their employees. But they’re also an important target group, constituting human risks in themselves. As time went on, we could point to concrete results including the avoidance of huge risks due to more risk-aware workers. We finally received an unbroken chain of buy-in all the way from the top and down via the mid-level managers. That ended up landing us a nice budget and made training mandatory. 

 

How did you develop the program’s framework to ensure it was dynamic enough to handle the evolving threat landscape?  

The framework we developed is in its essence, dynamic, and scalable because it’s all about answering five fundamental questions: Why are we going to do this? Who are we? What do we need to address? How should we go about doing that, and When should we do it?  

In order to answer these questions, we revise and update a number of working documents. For example, we have a program strategy, a target group analysis, and learning objectives based on the current threat and risk landscape. We then test out a lot of different learning platforms and other engagement activities. This is done continuously to allow for emerging risks to be included almost instantly. However, we also do it more formally once every two years, where we do a full audit and revision of the whole program. We’re actually in the middle of doing a full revamp and plan to launch a new version of the program next summer.  

 

How do you measure the program’s success? 

We use a lot of different metrics to measure success and have KPIs linked to distribution, which measures how many employees we reach and how many complete various parts of the training. We have KPIs linked to knowledge where we can see if an employee received and internalized the message. Finally, there are KPIs related to behavior — this allows us to see if training has actually changed risky behavioral patterns.  

Additionally, we perform a group-wide security culture audit every two years performed by our internal audit, who, among other things, performs a comprehensive self-assessment that is sent to all employees. With this independent report, we get a clear picture of how we fare with security culture and whether the success of the program addresses our current needs.  

Our most recent group-wide security culture audit was completed in January this year, the third one we’ve had in six years. That means we can now begin to accumulate historical data that shows encouraging results. Yes, our employees are more competent, more motivated, and a lot more risk-aware than they were before the program started.  

Finally, another measure of success is a bit more qualitative. It has to do with how the program itself has been received. We do gain a lot of positive attention from both regular employees as well as the high reps. And even externally: My team and I do presentations at various conferences, and for other companies as well, just to share how we have “cracked the human code.” 

 

Can you share some current highlights of the program?    

Yeah, absolutely. As I mentioned earlier, we are in the middle of our biannual revamp. I think one of the best things about maturing the program is its correspondence with the maturing of the organization. We now have various security tools on the technology side that help us create more individually tailored training programs. For example, every employee is invested with a security score, which is automatically set defined by their actions — whether they fall for phishing assessments if they are reporting incidents, and so on. This also paves the way for rudimentary gamification, which will be quite fun to see how we can implement.  

Secondly, I’ll have to highlight our security month. This is something we’ve been doing for six years, and it’s been one of the most important boosts to communicate risk and security, and by extension, the security culture program itself. Every October, we skip the focus on corporate security and put the focus on each person instead. “Why is security important for you and your loved ones?” We pull in external speakers every week to address some common people security problems, such as social media, digital tracking and manipulation, and fake news. We also have weekly security quizzes that are a bit tongue in cheek as well as having great prizes. We do hackathons, we do cool stunts such as “hack yourself”’ competitions, and we do physical stands with security cupcakes. It’s a lot of work, but very fun. 

One of our goals is to make our employees more secure at home, which means they are going to be more secure at work. But also, it has to do with simply marketing our security efforts by getting out there and meeting people. It makes security, if not fun, then at least interesting, because for a lot of people security is boring, or they think it has nothing to do with them.  

On a personal note, I felt we were getting somewhere a couple of years ago when I was invited to do a three-hour workshop on building our security culture program at the security conference in the EU parliament in Strasbourg. Knowing that we built something that works and helping other organizations do the same makes me very happy and fulfilled

 

*The answers have been edited for length and clarity. 

Mikko Tepponen: CDOs are Catalysts for Change

When asked about his biggest achievements as FLSmidth’s CDO, Mikko Tepponen talks about the following:  

We saved up to USD150 million annually for a customer by providing them with digital and optimization solutions.” Tepponen also says the data collected from FLSmidth’s sites and equipment is “the basis of many of our digital services and solutions, creating a lot of positive momentum in our digital transformation.” 

The two statements clearly show that successful digital transformation consists of three factors — digital maturity, tech investments and strong leadership. Mikko Tepponen shares why he’s excited to be FLSmidth’s CDO and walks us through the company’s digitalization and sustainability efforts.

 

What is the link between digitalization and sustainability in an organization? 

Digitalization is an enabler for sustainability from several perspectives. First, you must be able to measure sustainability goals. For example, a company with ambitious targets for the reduction of CO2 emissions. Digital tools are important in industrial settings in terms of collecting data and understanding emission levels

In industrial settings, the cycle time for replacing equipment or building new capacity in the market is very long. Some of the equipment used is at least 30 years old. In order to work with zero emissions and carbon neutrality, you need to have the technology ready within the next couple of years.  

But at the same time, you can already do so much today from an optimization perspective with digital tools. For example, we take a traditional cement plant and optimize it, finding energy savings of 5% to 10%. These will directly benefit the environment, forming a good business case for customers. At FLSmidth, our future rests on two pillars — sustainability and digitalizationThey’re very much intertwined and you can’t have one without the other

 

Tell us more about FLSmidth’s MissionZero ambition and its milestones so far.

MissionZero is our central ambition in the cement and mining industries. In the cement industry, it goes back to the following questions: “How can we substitute some of the fuels needed in cement manufacturing?”, “What raw material is it produced from?”, “How do we move away from using limestone and clinker into clay?”  

Mining is quite a water-intensive and energy-consuming process. How can we use less water and lower the energy footprint within the mining industry? As a technology provider, we’re committed to having all the technology ready and available by 2030, so the two industries can become carbon neutral and emission-free.

 

What are the greatest challenges and advantages of being a CDO in a company with a 135-year legacy? 

We’re very much an engineering company and we’ve built a lot of the technologies that are behind current cement and mining processes. In an engineering culture, people are willing to try and push for new technologies and get excited about innovative projects. That is one benefit of working in a company like ours. 

In terms of challenges, I could say it’s the same thing. Every engineer likes to invent and has individual ways of working. This presents an obstacle when driving uniform technology from a process perspective.  

The related systems in the back end are not always easy when you have a mindset that everything can be tweaked to be a little different. As a CDO, you want to build a system of uniformity that can be automated and developed further.  

 

What does this legacy mean to FLSmidth’s digital agenda? 

Because we’ve been around for a long time, we have great and long customer relationships. A lot of digital innovation happens together with our customers. We also have a large installed base that spans several decades. How do you link into that installed base with technology that is decades old? 

As some of it existed before the Internet, it can be upgraded throughout the years. The heritage brings great opportunities because there is plenty of installed base and equipment that can be connected. This can bring a lot of value as we’re a company with a global heritage. We can work anywhere in the world at any time but must keep in mind the history and old systems that are in place.   

 
Find innovative ways to build a strong digital agenda through expert panel discussions and case presentations at Denmark’s Digital Advantage event.
 

How exactly is customer co-creation utilized in FLSmidth’s digital transformation journey? 

We have a standing rule when developing new digital technology. I think it holds true with a lot of our R&D efforts in traditional and digital spaces. We don’t develop anything unless there is a customer involved in that development. It is crucial, even for a technology company like us. 

We call ourselves the best in generating physical equipment and the digital services related to them. Of course, you want to have that end-user input all the time when you’re developing new services. It reduces the time to market,  helping us get the right answers quicker.

If you’re successful, you get the first references immediately. If you have the data to back it up, it’s even better. For example, this solution increases productivity by 2% or improves availability by 5%. This allows us to solve challenges and scale solutions out to the market quicker.  

There is also a lot happening with our most important customers. They’re tackling the same digital transformation challenges as us. They’re thinking about how to operate their plants more effectively. As some mine sites are located in super remote places, our customers are moving towards autonomous operations. What role can we play in helping them with that technology? 

 

What are the biggest challenges when it comes to integrating digital tools across all business functions?   

Many industrial companies such as OEMs and manufacturers of industrial goods have grown through a series of acquisitions, resulting in a mixed landscape of solutions and systems. At the same time, there is the integration of different cultures, processes and ways of working. It becomes a challenge if there is no clear focus on harmonizing your processes.  

At FLSmidth, we had a holding company structure that consisted of product companies and small entities. We’re making progress in standardizing global processes and that has helped us in delivering digital tools. There is still much work to be done as our enterprise architecture is quite diverse. For example, we just announced a major acquisition – which is subject to regulatory approvals – of thyssenkrupp’s Mining business, an entity with more than 3,000 employees and many locations around the world. An enterprise architecture and system landscape need to be as lean as possible to manage the additional complexity of acquisition of this magnitude.  

 

How has the CDO role evolved in the past year in terms of leadership and driving tech investments? 

At FLSmidth, the CDO is expected to be a catalyst for change as well as a technology leader. Digital organizations are used to working in agile ways and CDOs are tasked with introducing a modern and emphatical leadership style. The CDO role is a balancing act of trying to constantly push their organization a little bit more than they’re willing to. When you get a little bit of pushback, then you know you’re at the right level of trying to drive change. CDOs need to make sure that their organization is ready by taking on new ways of working. It’s an exciting time to be a CDO because I think it’s more vital than ever. 

 

*The answers have been edited for length and clarity. 

Petra Ålund: What the Next-Generation IT Organization Looks Like    

As we enter the new world of work, all eyes are on CIOs and their teams to drive digitalization initiatives and successfully integrate them into existing systems. IT is breaking out of their silos and now has a much-deserved seat at the C-level table. No business decision can be made without the input of the IT division as we move into more technologically advanced ways of working.  

We tap into the expertise of  Petra Ålund, Head of Technology at SEB, on effective IT technologies and data strategies, IT talent shortage solutions and the characteristics of tomorrow’s IT organization.      

 

What IT technologies have made the biggest impact on SEB’s business processes?  

Intelligence has come a long way in the last five years. With increasing volumes of transactions and trades, manual work is not enough to maintain optimal pace and quality.  AI and ML are vital in several aspects of our business operations. This includes securing the best uptime for our data centers and keeping a high-security level to data-driven advice internally as well as for our customers.  Here are two important examples:  

  • AIOPs:  AI operations use predictive infrastructure anomaly detection to detect deviations early, preventing downtime and service outage. 
  • Anti-Money Laundering & Financial Crime Prevention:  AI is applied to large sets of data. Its smartness can detect anomalies which allows us to report them earlier. This will help us prevent, examine and report anomalies and suspicious activities more efficiently.   

We are only starting to reap the benefits of smart technologies and we can already see positive impacts. The cloud journey is very prominent and a top priority in most industries. Cloud is the way forward to be scalable, flexible and locationally independent. We have partnered with Google Cloud to collaborate on innovative products and services to provide our customers with a better user experience.  

As a third example,  integration of Application Programming Interface (API) into systems, services, customers, other companies, and data sources will have a big impact on business processes. Leveraging both internal and open APIs on the market will allow the highest availability of components to easily build new solutions for customers.  

 

What is your idea of an effective data strategy for optimal data utilization and protection?

Being data-driven is more than having a data warehouse and producing reports and dashboards. Data transformation is about having your data in order, but more importantly, it is about people upskilling and implementing whole new ways of working in all parts of the bank. It is a big cultural change, and it should not be underestimated.  

 

What are your solutions to solve the IT talent shortage? 

Attract new talent 

Since the competition for talent is fierce, especially for talent with more scarce competencies, talent management is an area SEB is really investing in. Our global talent acquisition team is using cutting-edge tools to be able to work in more data-driven ways to find the right candidates faster and to enhance their end-to-end experience.   

Branding is super important to attract talent. At SEB we are fortunate to be one of the top-ranked Nordic financial employers among finance and IT students. We have close collaborations with universities and regularly participate in events, job fairs, career days, workshops and research fields both directly and through our owners.  

Train and retain our talent  

We work with experts, international universities, and schools to offer learning in all fields to inspire, develop and support our employees’ ambitions. Our initiatives include internal events, hackathons and fully digital business universities. In addition, we offer mentor programs, volunteer programs, job-shadowing and internal gigs where employees can work in different parts of the bank for short periods of time.   

 

What does the next-generation IT organization look like?

Business is IT and IT is business. We will see a continuation of this trend as there is still high demand for digitalization and new technologies. IT is the foundation and delivery mechanism of most financial and banking products and services. Technologies are part of all external and internal deliveries in back-office, operations and customer-facing  functions.   

IT departments are growing in the presence of new marketplaces and ecosystems. They are the infrastructure that enables the digitalization of processes and services for both employees and customers.   

At SEB we have a virtual agile organization with 16 domains consisting of 65 tribes and 285 teams. These are cross-functional execution vehicles that  increase adaptability to change as an organization. This structure allows us to learn, pivot and deliver at high speed, and to thrive in a competitive market.  

I believe that DevSecOps (Dev: IT development, Sec: Security, Ops: IT operations) and IT automation will continue to accelerate in 2022. DevSecOps combine people, processes and automation to unite culture, work methods and tools to create the best prerequisites for fast and stable delivery.   

 

How has the CIO role evolved in the last 18 months?  

CIOs are becoming visionaries of the future as they provide insights into the changing business landscape and how to adapt to new technologies. This has been the set-up at SEB for quite a while where the CIOs are in the front seat of driving strategy. 

This is in line with organizational development and learning as well as increased digital pressure from competitors, customers, and employees. All parts of the bank, with their different skill sets, are collaborating and are equally important in our agile set-up, where we drive both transformation and innovation of new products for our customers. 

 

*The answers have been edited for length and clarity.  

Sharareh Edström: Energizing Future Transport and Value Chains

At the core of every efficient supply chain is well-planned logistics and transportation. The future of transport is eclectic, and gas carries the most important role in this transition to achieve sustainability while maintaining competitiveness. But to make the transition smooth, I call for increased transparency, cross-industry partnerships, and for a more comprehensive view on the sustainability of value chains, says Sharareh Edström, Director of Traffic Sweden, Gasum.  

As one of the leading producers of biogas and handler of biodegradable waste in the Nordics, Gasum has built a reliable gas infrastructure that secures the availability of gas in the Nordics. This infrastructure covers the full value chain from production of biogas to transport and distribution.  

“Gasum has contributed tremendously to the development of the market and invested a lot to make sure it’s easier for transporters to convert to gas”, Edström says. 

Today, sustainability is the driving force for many players, and many more are joining in. The regulatory environment is steering and supporting cleaner solutions. The customer demand for low emission solutions has increased rapidly. And as things evolve fast, this also leaves some conceptions outdated. 

 
Grow your network: Meet Sharareh Edström and other forward-thinking leaders at the Nordic StrategyForum Supply Chain and Procurement in Sweden.
 

Sufficient, sustainable and economically feasible 

 

The key questions around biogas usually focus on availability and costs. Will there be enough gas to satisfy the demand, does it require additional investments in infrastructure? According to Edström, these questions were very topical in the transport sector just a few years ago. Conversion to gas was seen as complicated and expensive. As these fears have diminished with Gasum´s investment plans to continuously grow the filling station network, the question of continuity still lingers – will the gas run out?  

“There is this misconception, that there wouldn’t be enough feedstock to produce sufficient amounts of biogas for traffic. There is a realistic feedstock potential in the Nordics to make 30 TWh worth of biogas. We’re aiming to supply 4 TWh of biogas to the market through our own and partners’ production in 2024 already. This amount would cover the yearly fuel need of around 10 000 heavy-duty vehicles. In addition, the gas infrastructure enables the utilization of synthetic methane and power-to-gas solutions in the future, which significantly expand the availability of renewable gas”. 

In addition to Gasum’s own initiatives, there is also support from the Swedish government’s behalf to increase the production of biogas. As part of the Klimatklivet, a support initiative for local and regional investments, the Swedish government wants to introduce production support for biogas: 500 million kronor next year and then 700 million kronor annually until 2040. 

Edström says that customers recognize gas as a smart and cost-efficient investment, knowing there will be continuous investments in the infrastructure, which also creates more stable prices than the fossil alternatives. 

In Sweden, there are a total of 27 stations, of which Gasum has opened 17 liquefied natural gas filling stations for long haul gas trucks and many more are to be built in the nearest future. 

In 2020, sales of liquefied gas increased by 230%. The trend continues, not only in Sweden but in the neighboring Nordic countries and the rest of Europe, as well. 

 

A need for a transparent and holistic view – taking action where it matters 

 

Edström says, that the sustainability discussion on supply chains occasionally tends to lack a holistic view, and thusly a certain part of the chain might get a proportionately larger focus than it should, referring to transport emissions.  

“Today, we’re talking about the whole value chain, therefore it doesn’t make sense to focus on just one part of it – the tailpipe. We need to look at the whole value chain when it comes to the life cycle. From the fertilizer to the food being cropped, to the final product sitting on the table”. 

Gasum offers expert services for heavy transport, maritime and industry, making the company active in the whole value chain. Renewable gas offers a new link between the industries. 

“Gasum’s liquid biogas is produced from biodegradable waste such as manure, food waste, damaged crops and process water from the industry. During the production, we also get biofertilizers, that can be used to grow new crops in the Swedish fields. When you choose liquid biogas, you become part of the circular economy “, Edström says. 

“I would like to have more transparency than what we have today. For example, cross-industry emission savings should be much higher appreciated than tailpipe emissions. We need to redirect our efforts much easier to see a product’s true lifecycle emission”, she adds. 

 

Partnering up across industries 

 

“I would like to see industries collaborating to integrate our value chains and visualize how circularity is bringing exponential effects not just in transport but in agriculture and waste management as well. Once we get these industries working seamlessly together, then we will see the sustainable benefits and reach our ambitious national goals”. 

The key to a better understanding is to link between the different industries, fuel, industries with organic waste and agriculture, and make the benefits of circularity visible and understandable for the larger public. 

In addition to aiming for better transparency, Edström advises companies to really study their value chain to identify where the most significant emission savings can be made and take action there to minimize the impact on our climate. 

“Companies need to be very clear on where they’re emitting emissions. It very seldomly is the last mile that is the problem. There is a need to recognize where the emissions lie and take action on a global, and a national level.”