Today’s B2B customers are using a mix of virtual and in-person channels to connect with suppliers. Therefore, a hybrid sales strategy is the way to go, with McKinsey predicting that it will be the most dominant way of selling by 2024.
B2B sales professionals need to come up with hybrid sales tactics such as leveraging B2B lead generation services like ME Matchmaking. Here are three reasons why:
1. SAVE TIME FINDING NEW PROSPECTS
Sales professionals only spend 34% of their time on actual selling (HubSpot). The rest of their time is taken up by research, writing emails, updating data, and scheduling client calls.
- ME Matchmaking can save valuable time in the initial phase of finding leads – especially when it comes to targeting high-level decision-makers from top companies.
- This leaves sales professionals more time to focus on the important stuff – pitching your product and following up with prospects.
- This also means less time chasing potential leads for a response, fewer rejections, and reduced stress.
2. CONNECT WITH QUALIFIED LEADS IMMEDIATELY
54% of sales reps report having insufficient data insights into buyer intent (Salesforce). ME Matchmaking offers a solution by matching you with prospects that have interest and investment plans in your area of expertise.
- With ME Matchmaking, sales professionals can have conversations with the right decision-makers through pre-matched 1-to-1 meetings.
- The meetings are all virtual and pre-scheduled, making it more convenient for sales professionals and prospects.
- The meetings are short, allowing sales professionals can skip the small talk and go straight to explaining the benefits of their product.
3. PITCH TO NEW PROSPECTS ALL YEAR LONG
B2B lead generation services help sales reps reach their lead pipeline targets. However, not all services provide a wide range of offerings. While most services stop at generating leads, ME Matchmaking provides sales reps opportunities to:
- Have meetings with new prospects throughout the year.
- And engage with prospects in-person at social get-togethers and events.
ME Matchmaking helps sales reps create more touchpoints with prospects in digital and physical spaces, bringing them one step closer to closing a deal.