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Antje König: Rethink Digitalization – What Is Really of Value Is Determined by Us as Human Beings

In this interview with Antje König, Managing Director and founder of HoValorem GmbH, Lean-Agile Leader, and Executive Coach, we explore the transformative power of digitalization, which should be driven by high human values. Antje König shares practical steps for managers who want to infuse their organizations with this human-centric approach, drawing on her wealth of experience. From rethinking process and requirements analysis and technology selection to fostering transparent communication, Antje offers valuable guidance for any organization that wants to put the human side of digitalization at the center. 

 
Antje König is a Managing Director, Lean-Agile Leader, Executive Coach and former CIO. She is dedicated to the development of people and organizations and has a passion for IT and optimizing the interaction between people and technology. After several leadership roles within ROSSMANN, she was appointed Managing Director at the beginning of 2022, responsible for IT, Organization & Processes and then Audit and Corporate Security. She founded and manages her own company, HoValorem GmbH, and is currently furthering her education in the fields of Business Psychology and Systemic Coaching. She delivers lectures at conferences, conducts workshops for executives, and assists companies in harnessing the potential of modern technologies. She places great emphasis on deploying technologies and methods that align with the tasks and processes at hand.
 

You are passionate about rethinking digitalization and putting value definition in the hands of the people. Can you give some practical steps that managers can take to incorporate this perspective into their digital transformation strategies?

Here, I suggest using the 10 principles of value-based engineering developed by Prof. Dr. Spiekermann at the University of Vienna as a foundation. Some of my key highlights are: 

  • Take responsibility for the entire system you aim to transform, encompassing the entire supply chain and IT ecosystem, along with any associated services. 
  • Personally and publicly uphold the values you stand for, demonstrating them through action. 
  • Practice effective stakeholder management, involving all relevant direct and indirect stakeholders in your initiatives, including users, employees, and organizations, and considering the impact on nature and the environment. 
  • Demonstrate the courage to oppose investments or partnerships that do not align with your core values or cannot guarantee adherence to essential principles such as transparency in human rights compliance, data protection, and ensuring fair wages. 

Additionally, focus not only on technical requirements but also on gathering input from all stakeholders. With this holistic approach, you can consider the human perspective rather than merely adopting the latest technology trends. Instead of starting directly with technology, begin by understanding the purpose behind your actions. This journey starts with identifying requirements and leads to the design of the desired product. 

It’s not merely about functionality or digitalization; it’s crucial to question why improvements are necessary. Are these enhancements beneficial for us as individuals? Do they contribute to a better quality of life? Our objective isn’t to be dominated by technology but to utilize it to enhance our work, products, or systems. This represents a shift in mindset towards digital transformation.  

 

Why is digitalization based on people and values important?

Because it’s about our future, we have to decide if we want to depend on technology or if we want to shape our own destiny, determining how we want to live.  

We’ve evolved from a time, I’m not sure when, perhaps during the onset of industrialization, when everything new was perceived as an improvement. However, today, not everything new or achievable necessarily represents progress. If we genuinely wish to shape our future and harness the potential of technology, we must actively engage in its creation. In recent years, we’ve allowed events to unfold without much consideration, leading to dependence. 

That’s why mindset is crucial. We must contemplate the reasons behind our actions: are we simply complying with regulations, or are we striving to innovate and improve? It would be preferable if regulations like the General Data Protection Regulation, the Supply Chain Act, the Digital Markets Act, and the EU AI Act were not solely relied upon as control-punishment mechanisms. Instead, they could serve more as avenues for knowledge transfer, providing advice, fostering ideas, and offering implementation support. 

It is important that the digital products, systems, services, etc. that we all build, use, and develop help us to preserve human freedom and privacy, contribute to respect, help to build and expand human knowledge, and support social interaction.  

 

With that perspective in mind, how can leaders effectively assess and select the right technologies for their organization’s digitalization journey?

Ask yourself: What do I want to improve? What is the task or goal I want to achieve? The first step is to figure this out, followed by an assessment of the organization’s current maturity level. For example, if the company still relies heavily on manual processes and methods, the first step would be to understand the processes and decide based on this where automation makes sense. In other words, where things can be done better by machines than by people. This can then be used to decide which type of digitalization is useful and helpful or best supports the task. So, the question is: do we digitalize conventionally either by introducing new software or by upgrading existing software, by traditional programming, or by using machine learning algorithms? 

When introducing new software or upgrades, we could, for example, consider introducing RPA, Copilot, or something similar. If I can describe my task comprehensively based on rules, I use classic programming. If the problem is too extensive and can no longer be comprehensively described in a rule-based way, as with a recipe, I try to describe what I need with the help of examples and machine learning algorithms. The basic prerequisite for a decision in favor of machine learning is a clearly formulated goal and it must be ensured that sufficient high-quality training data is available. 

The involvement of all stakeholders in the process is crucial for the acceptance of the digitalization project. This also includes the involvement of people who are critical of change, as this can only make a product better in the end. 

Even if not all stakeholders need to be involved in the final decision-making process, it is essential to include as many points of view as possible in order to develop the best possible product. Transparency and full participation are key to success. 

 

How can managers effectively communicate the value of digitalization initiatives to their employees, including those who may be sceptical or resistant to change?

In my experience, this works best with practical examples, projects, and processes from your own environment or company, because this is where there is the greatest connection and identification. In other words, in a very practical way, by grabbing relevant topics in the company and simply doing this at the beginning under experienced guidance, experiencing it, understanding it, and also involving the skeptics as stakeholders. 

 

What do you recommend managers do to measure the effectiveness of employee-led digitalization initiatives, particularly regarding quantifiable metrics and qualitative feedback?

I understand if this response may not fully address your concerns, particularly if you have a background in traditional business management. If I focus on value potential, then it’s not only about effectiveness but about good holistic solutions. The great technological developments, the flood of data, algorithms, and constantly growing computing power are having a fundamental impact on us as a society. We are talking about the impending loss of jobs, shifts in power structures, ecological effects, blurred boundaries between man and machine, and more. It’s not just about, for example, automating everything we can just because we can and it’s supposedly effective. It’s about using the advantages of technology in our favor and consciously putting a stop to the negative effects. We as human beings should take center stage again and not the return on investment or key figures on the degree of automation. 

 

What do you hope attendees will take away from your keynote at the Executive Day Germany?

One of the key messages I want to get across is the importance of a human-centric approach to our goals, putting real progress at the forefront and putting people at the center of digitalization efforts. I also believe in the importance of empowering individuals in order to create better understanding and, based on this, design better and more appropriate solutions. 

Finally, I would like to sensitize people to the fact that we should use technologies in such a way that they strengthen and support us and do not drive us into dependencies. I want us to be able to steer, use, and control current developments in our favor so that they can serve us humans and also contribute to our future well-being. 

 

*The interview answers have been edited for length and clarity. 

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Effective Communication with C-level Decision-Makers

Understanding the C-Suite Perspective

Engaging with top-tier executives requires a deep understanding of their daily challenges and strategic objectives. These leaders are often pressed for time and are focused on the big picture, making it essential to align your communication with their interests. When preparing to interact with such high-level professionals, it’s crucial to do your homework. Research their company, industry trends, and recent news to ensure your conversation is relevant and informed.

Remember, brevity is the soul of wit, especially when dealing with busy executives. Be concise in your communication, whether it’s a pitch or a progress update. Highlight key points and outcomes rather than getting bogged down in details. This approach shows respect for their time and demonstrates your ability to communicate efficiently.

Mastering the Art of Active Listening

Active listening is a critical skill when conversing with decision-makers. It involves fully concentrating on the speaker, understanding their message, responding thoughtfully, and remembering the discussion. This technique not only helps in building rapport but also ensures that you grasp their priorities and concerns. By actively engaging in the conversation, you can tailor your responses and suggestions to better meet their needs.

During your interactions, encourage executives to share their insights and opinions. This not only provides valuable information but also makes them feel heard and respected. Reflect on what they say and ask clarifying questions if necessary. This level of engagement can lead to more productive discussions and a stronger professional relationship.

Strategic Messaging for Maximum Impact

When communicating with the C-suite, every message should be strategic and purpose-driven. Your goal is to make a compelling case for your ideas or solutions. To do this effectively, focus on how your message aligns with their strategic goals. Emphasize the benefits and ROI of your proposals, and be prepared to back up your claims with data and examples.

It’s also important to anticipate potential objections and have responses ready. This shows that you’ve thought through your proposal from multiple angles and are prepared to address any concerns. By presenting a well-rounded and thought-out message, you increase the likelihood of gaining executive buy-in.

Building Credibility and Trust

Trust is the cornerstone of any successful business relationship, especially with those at the helm of an organization. Establishing credibility with C-level executives starts with demonstrating your expertise and reliability. Share relevant case studies, testimonials, or industry accolades that showcase your track record of success. This evidence helps to build confidence in your abilities and the value you bring to the table.

Moreover, be consistent in your interactions and follow through on commitments. If you promise to deliver information or follow up on a query, do so promptly. Consistency in your actions reinforces your reputation as a dependable and trustworthy professional, paving the way for ongoing and fruitful collaborations.

Adapting to Different Communication Styles

Each executive is unique, with their preferred style of communication. Some may favor direct and to-the-point conversations, while others might appreciate a more detailed and analytical approach. Pay attention to cues during your interactions and adjust your communication style accordingly. This flexibility demonstrates your ability to work effectively with diverse personalities and can lead to more successful exchanges.

Don’t hesitate to ask for feedback on your communication approach. This not only helps you refine your style to better suit individual preferences but also shows that you are committed to personal and professional growth. Embracing adaptability in your communication can significantly enhance your interactions with C-level executives.

Leveraging Digital Tools for Effective Engagement

In today’s fast-paced business environment, digital tools can enhance your communication with decision-makers. Platforms like Management Events provide opportunities to connect with C-suite executives through virtual conferences, webinars, and networking sessions. Utilizing these tools can help you stay on their radar and facilitate ongoing dialogue.

Additionally, consider using project management software or collaboration platforms to keep executives updated on progress and developments. These tools offer a transparent and efficient way to share information, track milestones, and maintain open lines of communication. By integrating technology into your communication strategy, you can create a more dynamic and accessible relationship with C-level leaders.

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How to Connect with C-level Decision-Makers Effectively

Understanding the C-Level Ecosystem

Engaging with top-tier executives requires a deep understanding of their environment and the challenges they face. These leaders are often inundated with information and requests, so it’s crucial to recognize the value of their time. At Management Events, we’ve observed that successful connections are built on relevance and respect. To catch the attention of these busy professionals, tailor your communication to address their company’s specific needs and industry trends they are likely to be interested in.

Research is your ally in this endeavor. Before reaching out, take the time to learn about the executive’s business objectives, recent company achievements, and any initiatives they’ve publicly supported. This knowledge not only helps in personalizing your approach but also demonstrates your genuine interest in contributing to their success. By aligning your message with their goals, you increase the chances of establishing a meaningful dialogue.

Strategic Networking Opportunities

Networking is an art, especially when it comes to connecting with C-level executives. Traditional cold calling or emailing can often be ineffective, so it’s important to find creative ways to enter their radar. Management Events specializes in facilitating these strategic connections through carefully curated events and conferences that bring together industry leaders and decision-makers. Participating in such events can provide a natural setting for initiating conversations with C-level professionals.

When attending these gatherings, focus on building relationships rather than making a hard sell. Offer insights or share relevant industry news that can spark a discussion. Remember, the goal is to start a relationship based on mutual interests and expertise. Follow up after the event with a personalized message referencing your conversation, which can help cement the connection and open the door for future interactions.

Effective Communication Techniques

Once you’ve earned the opportunity to communicate with a C-level executive, it’s imperative to convey your message effectively. Clarity and conciseness are key; these individuals appreciate brevity due to their limited time. At Management Events, we encourage professionals to craft messages that are straightforward and to the point, highlighting the core benefits of what you’re offering without unnecessary fluff.

Additionally, it’s important to be confident yet respectful in your communication. Assert your expertise and the value you bring, but also be willing to listen and adapt to the executive’s feedback. This two-way communication not only shows that you value their opinion but also helps in building a rapport that is based on mutual respect and understanding.

Leveraging Social Media Platforms

Social media has become a powerful tool for connecting with professionals at all levels, including C-suite executives. Platforms like LinkedIn are particularly useful for engaging with these high-level decision-makers. To make the most of these platforms, share content that is relevant to the interests of the C-level community. Thought leadership articles, industry analyses, and case studies can showcase your expertise and attract the attention of top executives.

Engage with their content by commenting thoughtfully on their posts or sharing their updates with your network. This can put you on their radar in a positive light. However, it’s important to maintain a professional tone and avoid being overly promotional. The aim is to start a conversation, not to pitch your services immediately. Over time, as you build credibility, you can reach out with a more direct proposal that is likely to be well-received.

Personalization is Key

In a world where generic messages are the norm, personalization can make your communication stand out. C-level executives are more likely to respond when they feel a message has been tailored specifically for them. This means going beyond using their name; it involves referencing specific challenges they might be facing or opportunities where your expertise could be beneficial. Management Events emphasizes the importance of customization in all interactions to ensure that the message resonates with the recipient.

Personalization also extends to the medium of communication. Some executives may prefer email, while others are more responsive to a phone call or a message on a professional networking platform. Pay attention to cues from previous interactions or their communication preferences listed on their profiles. Respecting their preferred channels can greatly increase your chances of getting a response.

Follow-Up with Finesse

Following up with C-level executives is a delicate balance between persistence and patience. It’s important not to be overly aggressive, as this can be off-putting. Instead, Management Events suggests a strategic follow-up plan that involves waiting a reasonable amount of time before reaching out again. If you’ve not received a response, a gentle reminder that you’re looking forward to their thoughts can be effective.

When following up, always add value to your message. This could be in the form of a recent article relevant to their business or an upcoming event that aligns with their interests. By consistently providing value, you position yourself as a resource rather than just another contact seeking their time. This approach not only increases the likelihood of a response but also helps in building a long-term relationship with the executive.

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Exploring Networking Opportunities In The Digital Age

The Rise of Virtual Networking

In today’s fast-paced world, the concept of networking has transcended physical boundaries, thanks to the advent of digital platforms. Professionals across industries are leveraging the power of the internet to connect, engage, and grow their networks. At Management Events, we understand the importance of staying ahead in the digital curve to foster meaningful professional relationships.

Virtual networking events have become a staple in the digital age, offering a plethora of opportunities to meet like-minded individuals, share insights, and collaborate on projects without geographical constraints. These online events range from webinars to virtual conferences, providing a space for thought leadership and industry-specific discussions.

Maximizing Social Media for Professional Growth

Social media is not just for staying in touch with friends and family; it’s a powerful tool for professional networking as well. Platforms like LinkedIn, Twitter, and even Instagram can be used to connect with industry leaders, join professional groups, and participate in discussions. Management Events encourages professionals to curate their social media presence to reflect their expertise and interests, making it easier to attract meaningful connections.

Engaging with content by commenting, sharing, and posting your own thought leadership articles can significantly increase your visibility within your professional community. This active participation demonstrates your knowledge and can lead to new opportunities, partnerships, and even mentorships.

Leveraging Online Forums and Communities

Online forums and communities are treasure troves for those looking to dive deeper into their fields of interest. Sites like Reddit, Quora, and industry-specific forums host vibrant communities where you can ask questions, offer advice, and gain insights from peers and experts alike. Management Events often highlights the importance of contributing value to these communities to establish yourself as a trusted resource.

By regularly engaging in these online spaces, you can build a reputation as a knowledgeable and helpful industry player. This not only enhances your personal brand but also opens doors to new business opportunities and collaborations that may not have been possible through traditional networking methods.

Attending Online Workshops and Training Sessions

Continuous learning is a key component of professional development, and the digital age has made it more accessible than ever. Online workshops and training sessions are fantastic venues for not only acquiring new skills but also for meeting others who share your interests. Management Events often hosts a variety of educational events that double as networking opportunities.

Participating in these online educational experiences allows you to engage with facilitators and attendees, often leading to discussions that extend beyond the event itself. These interactions can foster connections that are both professionally beneficial and personally enriching.

Creating and Sharing Engaging Content

One of the most effective ways to attract attention in the digital world is by creating and sharing engaging content. Whether it’s a blog post, podcast, or video, producing quality content can establish you as a thought leader in your field. Management Events recognizes the power of content creation in building a professional brand and expanding one’s network.

When your content resonates with your audience, it encourages shares, comments, and discussions, thereby increasing your reach. This not only amplifies your voice within your industry but also attracts potential collaborators, clients, and employers who value your insights and expertise.

Embracing the Power of Webinars and Live Streams

Webinars and live streams have become increasingly popular as tools for professional networking. These real-time events allow for interactive participation from attendees, making them an ideal platform for exchanging ideas and fostering connections. Management Events often facilitates these live sessions, bringing together industry professionals from around the globe.

By asking questions, participating in polls, and engaging in post-event discussions, attendees can make the most of these digital gatherings. The live aspect adds a personal touch to the virtual experience, making it easier to form connections that feel as real and valuable as those made in person.

Networking in the Digital Age: A New Frontier

The digital age has revolutionized the way we network, breaking down barriers and opening up a world of possibilities. Management Events is at the forefront of this transformation, providing platforms and opportunities for professionals to connect and thrive in this new virtual landscape. The key is to be proactive, open to new experiences, and ready to embrace the digital tools at our disposal.

As we continue to navigate the ever-evolving world of digital networking, it’s clear that the opportunities are limitless. With the right approach and mindset, professionals can build a robust network that supports their career growth and contributes to their industry’s advancement. The future of networking is here, and it’s digital.

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What Are The Best Networking Opportunities For Professionals?

Maximizing Professional Growth Through Industry Conferences

Attending industry conferences is a powerful way to expand your professional network. These events are designed to bring together like-minded professionals from various sectors, offering a unique platform for exchanging ideas and forging new connections. Management Events organizes a plethora of conferences that cater to diverse industries, providing an excellent opportunity for attendees to meet industry leaders, potential mentors, and peers who share similar professional interests.

At these conferences, you can participate in workshops, listen to keynote speakers, and engage in roundtable discussions. These activities not only enhance your knowledge and skills but also place you in the midst of potential collaborators and business partners. By actively participating and showing genuine interest in others’ work, you can leave a lasting impression that may lead to fruitful professional relationships.

Networking Groups and Professional Associations

Joining networking groups and professional associations can be a game-changer for career development. These organizations are specifically designed to support the growth and advancement of their members. By becoming a part of such groups, you gain access to a network of professionals who are eager to share knowledge, opportunities, and support. Management Events recognizes the value of these associations and often collaborates with them to provide members with exclusive networking opportunities.

Whether it’s a local chapter of a national organization or an industry-specific group, these associations frequently host events, seminars, and meet-ups that can significantly broaden your professional circle. Additionally, they often have online forums and job boards that can be invaluable resources for career advancement and staying informed about the latest industry trends.

Leveraging Social Media Platforms

Social media platforms like LinkedIn, Twitter, and even Facebook can be incredibly effective for professional networking. These platforms allow you to connect with industry experts, join professional groups, and participate in discussions. Management Events often utilizes these channels to share insights, event updates, and create spaces for professionals to connect and engage with each other virtually.

By curating a professional social media presence and actively contributing to conversations, you can attract the attention of potential employers, collaborators, and mentors. Remember to engage respectfully and thoughtfully, as your online interactions can significantly impact your professional reputation.

Local Networking Events and Meetups

Your local community is a treasure trove of networking opportunities. Local networking events, business mixers, and meetups are excellent venues for professionals to connect on a more personal level. Management Events often hosts local gatherings that bring together professionals from various backgrounds, fostering a community of collaboration and support.

These events are typically less formal than conferences, allowing for more relaxed conversations that can lead to meaningful connections. Keep an eye out for local business events in your area, and don’t hesitate to introduce yourself and your professional interests to others. You never know where a simple conversation may lead.

Volunteering and Community Service

Volunteering for causes you care about can also serve as a unique networking opportunity. Community service projects often attract individuals from a wide range of professions, providing a common ground for initiating conversations and building relationships. Management Events encourages professionals to engage in community service, not only for the benefit of society but also for the potential to meet fellow volunteers who can become valuable contacts in your professional network.

By dedicating your time and skills to a nonprofit organization or community project, you demonstrate your commitment to social responsibility. This can be appealing to potential employers and colleagues who value civic engagement and can lead to unexpected professional opportunities.

Alumni Networks and Educational Events

Don’t underestimate the power of your alma mater’s alumni network. Universities and colleges often have robust alumni associations that host events, workshops, and reunions. These gatherings are perfect for reconnecting with former classmates who are now professionals in their own right. Management Events collaborates with educational institutions to facilitate these networking opportunities, helping you tap into a vast pool of potential mentors and collaborators.

Additionally, consider attending or even speaking at educational events such as guest lectures, career days, and panel discussions. These platforms allow you to share your expertise and experiences while simultaneously expanding your professional network among both peers and the upcoming generation of professionals.

Online Webinars and Virtual Networking

In today’s digital age, online webinars and virtual networking events have become increasingly popular. These virtual platforms offer the convenience of connecting with professionals from around the world without the need to travel. Management Events hosts a variety of online events that provide interactive experiences, from webinars to virtual roundtables, where you can learn, share, and network.

Participating in these online events can help you stay updated on industry trends and meet professionals who may not be within your geographical reach. Make sure to actively participate in discussions and follow up with new connections to foster relationships that can translate into the real world.