What Do You Do If You Fall Victim to a Cyber Attack?

cyber security

As cyber attacks become a more constant threat, organizations are forced to examine their risk management strategies. Checkpoint found that there were 50% more attacks per week on corporate networks in 2021 compared to the previous year.  

On top of that, more than 55% of large companies are not effective at stopping cyber attacks, identifying and fixing breaches, or containing the impact. Accenture’s State of Cybersecurity Resilience 2021 report also noted that 81% of CISO said that “staying ahead of attackers is a constant battle and the cost is unsustainable” compared with 69% in 2020. 

We spoke to Nuno Martins da Silveira Teodoro, Cyber Security and Privacy Officer of Huawei Portugal and Tom Hofmann, CISO and DPO of Eniwa AG about whether humans really are the weakest link as well as the role CISOs play in this increasingly risky security landscape. 

 
Nuno Martins da Silveira Teodoro is a cybersecurity expert with experience in cybersecurity strategies and programs, threat intelligence, cybercrime and warfare, and data privacy. He has worked with regulating bodies and managed international certifications and cyber programs.
Tom Hofmann has over 20 years of experience implementing projects from Finland to Tokyo and an interest in how to leverage human-centered innovation in social and technical systems.
 

We need more engaging cyber awareness training 

 

When asked why humans are still the weakest link in cybersecurity despite hours of training, Teodoro counters that humans are simply the “most probable link to be exploited” given the sheer number of employees in any given organization.  

He added, “You only need one to execute what criminal actors want.” 

Specifically, he pointed out that bad actors try to exploit people’s needs to help and support others. This, combined with a lack of cybersecurity awareness from just one person in an organization can have devastating effects.  

Attackers are becoming savvier by exploiting chinks in the human chain via social engineering. So even the latest technology can leave an organization vulnerable if people lack the right level of cyber awareness. According to the Identity Theft Resource Center’s 2021 Data Breach Report, social engineering attacks such as smishing, phishing, and business email compromise (BEC) were the most common cause of cyber breaches in 2021.  

In fact, the 2022 State of Phish report found that 78% of organizations experienced email-based ransomware attacks in 2021. Moreover, 79% experienced spear phishing attacks while 87% experienced bulk phishing.  

Attackers have all the time in the world to exploit humans in an organization and they’re getting very good at it. In contrast, businesses are simply unable to spend all their time and resources training their employees, which presents a disadvantage.  

As such, Teodoro suggested engaging employees in a pragmatic way when training as opposed to showing slides or running computer-based simulations that they do not identify with.  

He said: “This is where I usually try to target the training courses we do, which is to identify the fine details that can indicate that someone is a victim or an attempted social engineering attack.” 

Hofmann agreed that forcing people who are overworked and understaffed to watch boring training videos are ineffective, adding that blaming employees for falling victim to phishing attacks would also be pointless. Instead, he advocated for leaders to try to understand the problems their employees face and what they need to be more secure.  

 

Human-centric approach to cybersecurity

 

On the question of a human-centric design of cybersecurity, Hofmann explained that it’s about combining technical and business viability. However, this is made difficult when there is a lack of trust between employees and their supervisors.  

Hofmann recalled that in his experience, project managers’ bonuses are tied to certain projects. Under pressure to deliver, they do all they can even if it means coming up with workarounds that may compromise security.  

Teodoro elaborated, “For sure, penalization is something that creates a culture of fear, and it creates a culture of not alerting or reporting anything or hiding things that could otherwise be critical.” 

“I think we should foster a culture of transparency, a culture of openness, and a culture where everyone is at ease to report to the upper management or CIO or to anyone who has the responsibility that they believe something is wrong, even if it started with them,” he added.  

Hofmann, who agreed, stressed that the only way to build this sort of trust is for leaders to go out and meet people, while also refraining from using blame or shame.  

Even so, both speakers conceded that this will be difficult to do. An organization-wide cultural shift requires the cooperation of each department. The challenge is that everyone has their own agenda and way of doing things. Each person also responds differently to engagement and security awareness training. This means CISOs are faced with the mammoth task of figuring out how to best engage employees across the organization and merge them together to create a holistic version of security culture. 

When asked about the greatest contributor to behavioral change in cyber awareness, Teodoro suggested creating ‘Cyber Champions’. These are employees from different business areas who can spread the message while also using them as a conduit to understanding what each team is concerned with daily in terms of security.  

 
Gain more insights on how the newest technologies can impact your business in our ME Business Buzz Outlook webinar series with industry experts.
 

Ransomware: To Pay or Not to Pay 

 

 According to the Sophos State of Ransomware 2022 report, there was a 78% increase in the number of organizations hit by ransomware attacks alone in 2021. It is also an expensive breach. On average, the cost of rectifying the impact of ransomware attacks the same year was USD 1.4 million.   

On whether organizations should pay the ransom, Teodoro and Hofmann both agreed that it is the absolute last resort.  

Hofmann specifically noted that paying the ransom only serves to fuel the “ransomware pandemic”. The only exception he would consider is if someone’s life is on the line – for example, if a hospital was hit by a ransomware attack and needed to recovery access to their life-saving systems. He warned, however, that there’s no guarantee that everything will return to normal once a ransom is paid because decryption keys do not always work.  

Teodoro went on to emphasized that resolving a ransomware attack is a complex process, even if you did decide to pay. Finance leaders should consider if they know how to negotiate with ransomware attackers and if they have a team in place with the required expertise to handle such situations.  

This is particularly important given that in 2021, 65% of ransomware attacks resulted in data being encrypted, while only 4% of organizations that were breached recovered all their data, according to the Sophos report. Additionally, 90% of organizations that experienced a ransomware attack has faced operation issues as a result while 86% faced a loss of revenue.  

As such, the experts recommended setting up a crisis management team for cyber attacks to contain the incident and manage the fallout both internally and externally. After all, haven an incident does occur, it has the potential to turn into a crisis. 

Teodoro said, “If you have everything on crisis management prepared, you will know that being vocal, transparent, honest, and confront the public facing audience and your customers in a direct and open way are the best possible thing you can do. If you try to hide or conceal it, you will lose all your credibility.” 

Noting that communication is vital, Hofmann noted his surprise at how leadership in many organizations remain reluctant to openly address breaches on the assumption that it would hurt their brand. He described this as a “biased decision”.  

He explained: “I would rather trust a company who is open about it and who is transparent about what they are doing rather than a company that is hiding stuff from me. As a customer, I would ask, do I trust this organization with my data?” 

The Impact of Big Data Analytics Across Industries

Big data has long evolved from being confined to IT sectors to becoming a business imperative. In 2018, the International Data Corporation (IDC) forecasted that global revenue for big data and business analytics solutions would reach $60 billion in 2022 with a compound annual growth rate of 11.9% from 2017 to 2022. However, the IDC’s latest Spending Guide placed that figure at $215.7 billion in 2021. 

As companies continue to find new ways to better leverage the massive amounts of data being collected every moment to enable solutions and retain a competitive edge, we take a look at several case studies of how big data is applied in five different industries.  

 

Human Resources: Driving business performance via people analytics 

 

A McKinsey case study details a major restaurant chain with thousands of outlets around the world looking to improve customer satisfaction and grow revenue. Business leaders believe could be done by solving the company’s high staff turnover problem by better understanding people. 

New and existing data were collected from individuals, shifts, and restaurants across the US market including the financial and operational performance of each outlet. Some points considered include personality traits of employees, day-to-day management practices, as well as staff interactions and behaviors.  

The more than 10,000 data points were used to build a series of models to determine the relationship, if any, between the desired outcomes and drivers. The model was used to test over 100 hypotheses, many of which were posited by senior management based on their own observations and instincts from years of experience. 

Noting that some of the hypotheses were proven while others were disproven, McKinsey reported: “This part of the exercise proved to be especially powerful, confronting senior individuals with evidence that in some cases contradicted deeply held and often conflicting instincts about what drives success.” 

Ultimately, the analysis revealed four insights that have gone on to inform the company’s day-to-day people management in its pilot market.  

Just four months in, the company experienced: 

  • Over 100% increase in customer satisfaction scores 
  • 30 seconds improvement in speed of service  
  • Decrease in attrition for new joiners 
  • 5% increase in sales  
 

Supply Chain: Improving cost and service efficiency 

 

A multi-location manufacturer sought to mine its vast library of inventory, shipping, and freight billing data to find ways to improve spending while maintaining service levels. They also wanted to identify opportunities for better inventory management, trip reductions, and order consolidation.  

Using available data, the solution provider created an integrated data management and analytics platform. This was supplemented by a custom order management algorithm.  

The system helped the company consolidate orders heading out to the same location in order to ship them out in one go, thereby reducing congestion at the shipping dock and reducing freight costs by 25%.   

Predictive analysis applied to the company’s supply chain management also led to: 

  • 10% increase in shipping capacity 
  • Improved service-level metrics 
  • 10% decline in inventory levels  
  • Less shipment backlog during peak seasons 
  • Clarity on freight spend drivers 
 

Healthcare: Effective screening and treatment of diseases 

 

In China, there has been a rise in cerebrovascular diseases such as strokes. In response, the government launched a Healthy China 2020 plan aimed at improving public health. 

Following that, medical professionals investigated how best to treat strokes and related medical conditions by identifying three key areas: accurate screenings, precise treatments, and meticulous rehabilitation.  

They wanted a more effective way to analyze data than just using the traditional manual paperwork system, which was not scalable.  

Partnering with IBM, the Shanghai Changjang Science and Technology Department along with China’s top three hospitals developed an intelligent stroke assessment and management platform. The AI-enabled platform analyzes patient information, applies a screening model, and compares these details with known risk factors.  

Patients that have been identified as high-risk are then channeled to the appropriate physician with treatment recommendations and corresponding probabilities of success.  

This application of big data analysis led to: 

  • 15% improvement in diagnostic accuracy of stroke risks in patients 
  • 80.89% accuracy in predicting treatment outcomes 
  • Scaling risk screenings to cover a larger population and encouraging early treatment 
 

Financial Services: Post-trade analysis 

 

The National Bank of Canada’s Global Equity Derivatives Group (GED) provides trading solutions that manage securities such as stocks, futures, funds, and options. It collects and processes a high volume of stock-market financial data, but faces a challenge when it comes to data analysis.  

The bank sought to find a more effective and scalable way to process and analyze structures and unstructured data, as well as historical data, in order to develop a better analytical solution.  

Using an open-source big data processing framework and moving its processes to the cloud allowed the bank to achieve its goal of scalability. The GED was able to analyze hundreds of terabytes of trade and historical data. This now enables their business analysts to conduct quicker post-trade analysis.  

Big data analysis allowed the bank to: 

  • Reduce post-trade analysis process from a few weeks to a few hours 
  • More robust post-trade analysis 
  • Improved trading operations 
  • Increase revenue 
  • Increased customer satisfaction 
 

Manufacturing: Predicting Equipment Anomalies 

 

A major manufacturing company looked to deploy digital twin technology to make manufacturing more flexible and efficient. The company, which was struggling to meet its production targets due to unscheduled downtime, created an IoT sensor-enabled digital copy of its critical equipment to predict potential anomalies and maintain the flow of its assembly lines. 

Falling short of its production target also meant that the company faced increased operating costs, customer dissatisfaction, and lost market share to its competitors.  

Applying IoT-supported digital twins technology allowed the company to collect real-time data. When analyzed with other data sets – historical and maintenance-related – the company was able to remotely monitor and assess its physical assets.  

The ML-based algorithm sifted through plenty of data to help detect abnormal equipment behavior and proactively suggested corrective actions before failure. This led to: 

  • 100% achievement of production target 
  • 25% reduction in operation costs 
  • 54% increase in profit margins 
  • Timely product delivery 
  • Higher customer satisfaction and increased market share 

The Hybrid Workforce: How to Master and Manage the Future of Work

Remote workers are predicted to make up 32% of the global workforce by 2024 as hybrid workplaces continue to rise. In the session, The Future of Work: How to Master the Vision and Execution of a Hybrid Workforce, we spoke with multi-hyphenate thought leader Ira S. Wolfe, to uncover his insights on hybrid work, the best practices to attract and retain talent, the skills needed to excel in a hybrid workplace, and more. 

 
Ira S. Wolfe is a Top 5 Global Thought Leader in the Future of Work and HR, Workplace Futurist, TEDx Speaker, and best-selling author. He is also known to his peers as the Certified Prophet of Workplace Trends.
 

The Never Normal Environment 

Terms such as the new normal, the next normal, and future normal were used to describe the post-pandemic workplace. Wolfe says those terms imply returning to the status quo, to how things were prior to March 2020. He speaks about the never normal concept instead, which was introduced by his colleague and friend, Greg Verdino.  

In the U.S., he started talking about this never normal. It resonated with everybody living in the summer of 2022. Expectations that life would go back to being peaceful and predictable were not going to happen.” He adds that the perception of normal is false because what is deemed normal differs from individual to individual. “Our perception of normal is a self-perception. It’s an addiction to the status quo. We just don’t want to change.”  

Wolfe himself has been working remotely since 2004 and his office followed suit three years later.  

I moved away from my office so I couldn’t stop by on a regular basis. My full-time assistant and office manager moved to another state, and I haven’t seen her in almost 13 years. The world caught up to us and I was excited about that.” 

However, the feasibility of hybrid work is dictated by industry and geography. According to Wolfe, around 30% of the U.S. population didn’t change the way they worked. 100 million people were still going to work normally, especially those working in healthcare, manufacturing, and transportation. 

When we talk about hybrid work, we’re talking about a segment of the population and not its entirety.” 

 

The Hybrid Workplace is a Giant Experiment 

The 2022 Everywhere Workplace Report by Ivanti found that 87% of employees do not want to return to the office full-time, with 42% preferring a hybrid work model and 30% favoring working from home. “There are millions of variations in between remote work and going back to the office. Hybrid is all the variations we’re still working out,” Wolfe says.  

He cites Dropbox as a company that has succeeded in evolving where and how it worked. In late 2020, Dropbox allowed all employees to work remotely permanently, as 90% of them said they were more productive working from home. Dropbox rebranded itself as a virtual-first company with remote work as the default for all employees. The company also converted existing offices into Dropbox Studios, flexible co-working spaces that employees can utilize for team building and collaboration.   

When it comes to hybrid work, Wolfe says it’s a giant experiment with different ingredients and perspectives. “Everybody’s going to make mistakes because the concept of hybrid is relatively new and will change once technologies evolve. What we think is a great model today may not work as well tomorrow.” 

Does hybrid work make us better? 

Yes and no. Wolfe says not having to commute to work allows for more family time, and “that’s certainly made us better.” On the other hand, Wolfe adds there are also remote workers who work around the clock and are never disconnected from their jobs.  

 

Will Blue-Collar Jobs Ever Become Remote? 

Going remote or hybrid is easy for individuals who do professional, creative, managerial, and administrative work. Although it may be hard to believe, remote blue-collar jobs are not completely impossible, especially with developments in autonomous technology, robotics, and 5G. However, it may be many years until the technologies are scalable and accessible enough to turn all blue-collar jobs remote. Wolfe adds, “Until we have a ton of autonomous vehicles, I don’t know how we can transport all the goods and services that we’re buying and manufacturing.” 

He adds that the blue-collar jobs in construction and trade will be more prepared if a pandemic like COVID-19 occurs in the next 10 to 20 years. “With the new technologies that are available, it’s certainly going to impact many occupations in those industries positively. But it’s not going to happen overnight. There’s still going to be a skill shortage because people are needed to maintain the technology. White-collar jobs will continue to evolve as more people will go hybrid or remote. For blue-collar jobs, it’s going to be a much slower curve.” 

 

When Does the Hybrid Workplace Fail?

The objection CEOs always bring up is that employees working remotely are not productive.” 

Wolfe also refers to Elon Musk’s return-to-office announcement where employees have to be at the office 40 hours a week or consider themselves resigned. What are some of the other challenges or concerns leaders face when trying to implement the hybrid work model? 

Measuring employee performance 

People don’t quit companies, they quit managers,” Wolfe says. One of the challenges managers have is measuring employee performance remotely. Studies show that 78% of employers are using monitoring software despite strong resistance from employees due to ethical and privacy concerns. Wolfe says employee performance should not be measured by attendance alone but by the utilization of technology as well. When it comes to productivity, the responsibility does not wholly fall on the employee. “Some of that productivity may be linked to a leader’s ability to manage a remote or hybrid workplace, he adds.  

Managing employee stress levels  

According to Gallup’s State of the Global Workplace 2022 Report, stress levels of employees worldwide have reached an all-time high. Whether they are working remotely or at the office, stress is present. “People who spent the last two years working remotely reported a 35% increase in stress levels. After people started returning to the office, their stress levels increased by anywhere between a third and a half. There’s a 50% increase in stress levels for those who never left the workplace,” Wolfe says. 

Therefore, it is imperative that leaders prioritize employee well-being no matter where they are located. This is because overall well-being influences life at work and vice versa. In addition, Gallup found that 49% of workers who are stressed are not thriving or engaged at work. “If your stress levels are increasing, you’re not going to be productive,” Wolfe emphasizes.  

Lack of technology and communication 

Sometimes, creating a hybrid workplace fails due to a lack of skilled employees, demand, and technology. The hybrid and remote work models are not universal. Wolfe advises leaders to ask themselves two important questions: What jobs can be remote? and What jobs should be remote?   

Involving employees in the hybrid work transition and listening to their needs is also imperative. “By having that conversation with the employees and not just having a dictum that comes down from the top that says no, maybe a win-win solution for hybrid work can be found,” Wolfe adds. 

 

Skills to Maximize Hybrid Work on an Individual and Organizational Level 

Wolfe relies on a model called ACE – abilities, character, and environment. In addition, Wolfe also cites an important finding from McKinsey – adaptability is the top distinct element of talent (DELTA) that is linked to a higher chance of employment.

He also identified five key skills to succeed in a hybrid workplace:

  • Growth mindset – the willingness to make mistakes and learn from them 
  • Grit – the strength to move forward and bounce back 
  • Resilience – having the right tools in place to tackle unprecedented challenges  
  • Unlearning – to be comfortable unlearning old ways and to be more agile  
  • Mental flexibility – the ability to sift through the misinformation in a VUCA world 
 

What is a Conducive Environment for Hybrid Work? 

To create an agile environment for hybrid work, Wolfe says that company support, team support, and colleague support are essential.  Company support is the simple answer. Do the employees feel that the company is doing enough?” 

Without a supportive environment, employees are less likely to express their challenges and emotions or raise important concerns regarding their work. “You can hire the right people but if you don’t have an agile environment that allows them to make mistakes and challenge your norms, it’s going to be a problem,” Wolfe adds.  

According to Gallup’s State of the Global Workplace 2022 Report, the U.S. and Canada ranked the best in terms of employee engagement, job opportunities, and employee well-being. On the other hand, only 11% of employees in Asia are thriving in the workplace and have the lowest well-being in the world. Wolfe says there is a lot of work to be done, and if the U.S. and Canada are benchmarks for workplace environment, “employers are in trouble.” 

Employees, companies, schools, and parents need to take responsibility for becoming more adaptable. We have to create an environment that allows change to happen. 

 

Can Hybrid Work Reverse Zero Employment? 

There is an abundance of positions in the tech and IT industries and not enough people to fill them. Jobs such as database administrator, software developer, information analyst, and security analyst are high in demand.  

In addition, the cybersecurity sector has reached zero unemployment and is on its way to negative employment. “There are currently 600,000 open-source cybersecurity jobs, that number is estimated to be 3.5 million by 2025,” Wolfe says.  A labor shortage is inevitable and is going to continue becausepeople who have the desired talents, skills, attitudes, and mindsets are going to have choices.”  

Wolfe stresses, “This is where remote and hybrid fits in. There’s talent but they may not be in your region, state, or country.” With a remote or hybrid work model, companies can hire potential employees regardless of their location. 

 

How to Attract and Retain Talent in a Hybrid Workplace   

According to Wolfe, many employees leave for better career opportunities, work-life balance, compensation, and benefits. Leaders should not take resignations personally, but help former employees find opportunities elsewhere. “It doesn’t mean they’re disloyal. They may not be on your payroll anymore, but they have an opportunity to learn new skills or recommend other talents. And there’s a chance of them returning to the company in the future,” Wolfe adds.  

Other than that, leaders should focus on retaining existing employees by improving work-life balance, recognizing their work, and treating them with respect and dignity. Wolfe emphasizes the need for strong employee-manager relationships.  

People are leaving the workforce for compensation, fairness, and opportunity. But they stay because of respect, dignity, and recognition from managers. 

Gerd Leonhard: The B2B Potential of the Metaverse

The next wave of digital change is on the horizon, with forward-looking companies considering a leap into the future via the metaverse. In fact, Gartner predicts that about 25% of people will spend at least an hour a day in the metaverse by 2026.  For a better understanding of what the metaverse is and its effects on businesses, we spoke to futurist and author Gerd Leonhard.

 
Gerd Leonhard is a renowned futurist and thought leader. He was named one of Wired’s Top 100 Most Influential People in Europe and ‘one of the leading media futurists in the World’ by The Wall Street Journal. He is widely regarded as a global influencer and has advised business leaders from Fortune 500 companies as well as government officials and NGOs.
 

The Metaverse is Close, But Not Quite Here Yet

 

Though companies like Meta seem to be leading the charge in creating the future of the metaverse, Leonhard noted that the tech giant should be disconnected from the debate of the metaverse in general.  

Using the term virtual reality or virtuality instead, he pointed out that the full fruition of the metaverse as an immersive space is still a long way off for now due to practical reasons like limited internet bandwidth and device capabilities.  

For the metaverse to function as we imagine it – being fully immersive and capable of handling hundreds, perhaps millions, of users at one time – we would need over 1,000 times the current computing power. The technology is simply not there yet. Although, this future could arrive sooner than we think given all the advances being made in quantum computing. 

Another drawback to the metaverse is the problems presented by wearable tech such as disorientation and confusion, not to mention the high price points. This makes the metaverse less accessible to the average user. 

Leonhard suggests that the wide adoption of virtuality will likely amplify the digital divide due to unequal access to T1 internet. The metaverse is simply inaccessible to most people right now. 

“I always say, we should not mistake a clear view for a short distance,” said Leonhard. 

 

Augmented Reality Over Virtuality

 

The lowest hanging fruit, for now, will be augmented reality. The futurist explained that some of the best applications for such technology will be for training, education, and operations – particularly for judges, lawyers, surgeons, and other highly skilled jobs.  

Along with AI, virtuality could be useful in various industries. One current application is using virtuality to augment digital twins – which not only saves cost but also makes the engineering and design process more efficient.  

Leonhard said: “Here’s what I think about augmented reality – it’s about living our actual lives to the fullest extent possible and supporting this with great technology. You see things differently, but it’s not replacing your reality.” 

“I think it will be more important to think of it like this. We don’t want the metaverse to become what I call a meta-perverse.” 

During his talk, Leonhard cautioned that there are major problems with how humans may interact with virtuality – from dehumanization to reductionism. This is on top of other issues like data mining, privacy violations, and media manipulation. 

Though Meta’s Mark Zuckerberg believes it is time for immersive digital worlds to become the primary way people live, Leonhard disagrees.  

“The metaverse is a piece of technology, and technology is a tool,” said Leonhard. 

“It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. Clearly as a consumer device, I don’t see it becoming very big in a long time.” 

 
Gain more insights on how the newest technologies can impact your business in our ME Business Buzz Outlook webinar series with industry experts.
 

Use Virtuality to Enhance Connections 

 

In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. That’s why they make money.” 

He suggests looking into how augmented reality can be used to improve customer experiences – whether it’s creating a more engaging website, gamifying certain interactions, enhancing the digital twins process, or training.  

In fact, it could even be used to elevate meetings, events, and conferences. This technology may even alleviate the need for travel.  

Australian brand 19 Crimes harnessed the power of AR to drive consumer action to huge success. It introduced an app that, when used to scan the labels on their wine bottles, brought some historic characters to life. The AR experience told the tale of the 19 criminals turned colonists which inspired the brand name, the brand’s history, and the larger story of Australian wine and culture.  

The campaign proved highly successful, with over 1.2 million app downloads and 153 social media impressions. The AR campaign also led to a 104% year-on-year growth for the brand in the US market, and an overall sales growth of 60%. 

 

Security and Privacy in the Metaverse 

 

On the question of privacy and security of clients in the metaverse, Leonhard pointed out that this would merely be an extension of the existing problems with digital media.  

It’s important for regulators to understand the impact of the metaverse. People are already raising questions about trust, data privacy, accountability, and liability on the internet in general. With the metaverse, these concerns are amplified.  

“So far, we’ve done whatever we could just because it’s possible – the Internet of Things, big data, mobile 5G. Now, we have to start thinking about what we want and who is in charge,” Leonhard said. 

 

Next Meta-steps for Businesses 

 

We are currently in a time when technology is becoming exponentially powerful. Leonhard predicts that in a decade, almost everyone will be connected to the internet, that augmented reality glasses will be everywhere, and that virtual worlds and supercomputing will be common.  

So, what can businesses do now to prepare for this eventuality? Leonhard suggests that businesses start to think about things like tracking data, surveillance, and cookies.  

Stressing how people now care about a brand’s business practices – on top of the security of their own data and whether they are being surveilled or observed – the futurist stresses the importance of building trust in a digital environment.  

This includes making headway in sustainability – since “green is the new digital”.  

 

Talent in a VR-based Future 

 

In fact, the World Economic Forum projects that there will be several hundred million new jobs in the green digital space and climate technology alone. Similarly with virtuality – and the metaverse – we can expect to need talent for jobs that don’t even exist yet. 

On this point, Leonhard advised businesses to focus on the functions that would be most important to people such as engagement, experiences, relationships, as well as anything to enforce those functions via AR and VR technology.  

“That is something to look at first, to create better value, build deeper relationships, and get real engagement. Not escape,” he said.